Youth sports video apps support the branding of teams.  Youth sports teams that have a branded approach to reaching their audience, generally achieve the elite team status, rising above the club team level.   All kids want to play for elite teams, branding and winning create appeal for these elite teams.  Kids want to have fun so much of the branding emphasizes fun over winning, winning is just a by-product of having fun.  Teams have to build a brand that is local. Brands supported by a video app are a good way to get high-quality.  That aspect of having teams that are fun to play in and fun to watch is what creates the demand for more youth sports and grows the market.   The market research study provides insight into market driving forces, assessment of market opportunities, market share analysis, and market forecasts.