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Youth Sports: Adding Community to the Teams

Updated: Jun 9, 2023

New York Times Saturday March 25, 2023: The Income Gap Is Becoming a Physical- ActivityDivide

As public schools grapple with the economics of physical activity, a private youth sports industry has blossomed. Annual market revenue from team registrations, travel, apparel, equipment, and other expenses grew to $28 billion in 2021 from $3.5 billion in 2010, according to WinterGreen Research, a private data company.

“It started with software” that enabled teams to organize and collect money, said Susan Eustis, WinterGreen’s president. And then, she said, “schools started defunding their sports.” Youth Sports markets are expected to continue strong growth.

Sports teams need to be sponsored by the community so that first responders have enough bandwidth to go in and run teams for disadvantaged children. If you make the teams as compelling as the club and elite teams of the upper middle class and the middle class, then there is far less need for drug rehab and jails.

Coaching and mentoring on a consistent basis make a difference.

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