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Report
# SH29821484 | 547 Pages | 118 Tables and Figures | 2007 |
Checkout
These
Key Topics!
Worldwide Communications
Services
Market Shares and Forecasts
Wireless Communications
Services
Internet Delivery Of
Audio and
Video Content
Convergence Of Voice And
Data
Consolidation In The
Wireless
Communications
Industry
Wireless Communications Competition
WiMax Gaining Traction
Sensor Networks
Principle Digital
Transmission
Technologies
IP Multimedia Systems
(IMS)
Impact Of Text Messaging
SIP
Wireless Data Services
Push To Talk
Push To Talk Market
Definition
Wireless
Telecommunications
services competition is increasing. Smaller, stand-alone
wireless providers are transferring licenses to larger, better
capitalized and
more experienced wireless providers. Resellers buy bulk wholesale
service from
facilities-based carriers for resale. They provide another set of
differentiated competitors in the marketplace.
As wireless data proliferates, content has become increasingly
significant as a
factor in the appeal of services. Content providers participate in the
wireless
value chain. Opportunities for increased leverage and/or opportunities
to
compete for wireless data revenues are proliferating.
Ongoing industry consolidation, the development and deployment of new
technologies, the introduction of new products and services, new market
entrants, the availability of additional spectrum represents market
forces.
Both licensed and unlicensed spectrum are used, and regulatory changes
are
market driving forces.
Competitive factors in wireless telecommunications services industry
relate to
national and multi-national positioning. Wireless communications
services
providers seek to have a strong national position in countries in which
they
operate. The ability to keep pace with network capacity needs and offer
highly
reliable national coverage through the provider network is important.
National
providers have an extensive national network.
Wireless communications services companies continue to look for
expansion
opportunities in other countries, through the build-out of existing
licenses,
acquisitions and/or spectrum leasing.
Coverage capability is a significant competitive factor, "Don't drop
Grandma, with Grandma hanging out on a wall" is the marketing campaign.
Large numbers of base stations are needed to provide coverage. Network
reliability, capacity and coverage are central. Lower prices, improved
service
quality, and new service offerings have led to increased minutes of use
per
customer.
Worldwide wireless communications services markets are growing in
response to
demand from every person in the world. Everyone wants a cell phone.
Markets at
$324 billion in 2006 are anticipated to reach $757.6 billion in 2012.
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Companies Profiled |
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Telefonica |
Deustche Telekom / T
Mobile |
This is the 289th report
in a series of market research
reports that provide forecasts in communications, telecommunications,
the
internet, computer, software, and telephone equipment. The project
leaders take
direct responsibility for writing and preparing each report. They have
significant experience preparing industry studies. Forecasts are based
on
primary research and proprietary data bases. Forecasts reflect analysis
of the
market trends in the segment and related segments. Unit and dollar
shipments
are analyzed through consideration of dollar volume of each market
participation in the segment. Market share analysis includes
conversations with
key customers of products, industry segment leaders, marketing
directors,
distributors, leading market participants, and companies seeking to
develop
measurable market share. Over 200 in-depth interviews are conducted for
each
report with a broad range of key participants and opinion leaders in the
market
segment.
WinterGreen Research,
founded in 1985, provides strategic
market assessments in telecommunications, communications equipment,
health
care, and advanced computer technology. Industry reports focus on
opportunities
that will expand existing markets or develop major new markets. The
reports
assess new product and service positioning strategies, new and evolving
technologies, and technological impact on products, services, and
markets.
Market shares are provided. Leading market participants are profiled,
and their
marketing strategies, acquisitions, and strategic alliances are
discussed. The
principals of WinterGreen Research have been involved in analysis and
forecasting of international business opportunities in
telecommunications and
advanced computer technology markets for over 30 years.
Ellen T. Curtiss,
Technical
Director, co-founder of WinterGreen Research, conducts strategic and
market
assessments in technology-based industries. Previously she was a member
of the
staff of Arthur D. Little, Inc., for 23 years, most recently as Vice
President
of Arthur D. Little Decision Resources, specializing in strategic
planning and
market development services. She is a graduate of Boston University and
the
Program for Management Development at Harvard Graduate School of
Business
Administration. She is the author of recent studies on worldwide
telecommunications markets and the Top Ten Telecommunications market
analysis
and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done
research
in communications and computer markets and applications. She holds
several
patents in microcomputing and parallel processing. She is the author of
recent
studies of the Regional Bell Operating Companies' marketing strategies,
Internet equipment, a study of Internet Equipment, Worldwide
Telecommunications
Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web
Hosting, and
Application Integration markets. Ms. Eustis is a graduate of Barnard
College.
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Wireless Services Market Opportunities, Strategies, and Forecasts, 2006 to 2012
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© 2007 WinterGreen
Research, Inc.
All Rights Reserved. |