STREAMING MEDIA MARKET INDUSTRY ANALYSIS, INTEGRATION SERVICES, SEGMENT OPPORTUNITIES, STRATEGIES, AND FORECASTS, 2002-2007

 

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Streaming Media Segment Overview

The broad acceptance of the Internet is creating demand for a means of content delivery over this type if transmission system.  Internet media consumption is being driven by desires to productively conduct business all over the world with less travel.  Recent events at the World Trade Center have accelerated demand for sophisticated communication transmission.

Continuing advances in broadband and wireless technology have greatly increased the practicality and popularity of a number of new digital technical advances for media delivery formats.  Media communications has moved the Internet closer to becoming a mass medium.

The market for software and services for media delivery over the Internet is relatively new, constantly changing and intensely competitive.  As media delivery evolves into a central component of the Internet experience, more companies are entering the market for, and expending increasing resources to develop, media delivery software and services.

Streaming media software users preferred RealNetWorks by a wide margin in 2001.  In the beginning of 2002 there are 375 million streaming media users.

The streaming media software shipment market is expected to grow to over $800 million by 2007.  Demand for streaming music and movies is a primary market driver.  Markets are at $178.4 million in 2001, having fallen from the previous year.

Time To Market

Reducing Overall System Costs

Advantages Of Streaming Media

Key Success Factors For Streaming Media Services Providers

Industry by Industry Issues For Streaming Media Vendors

Strategies

Market Positioning

Market Growth Opportunities

Adero

Akamai

Anystream

Apple Computer

AtomCast

Autodesk

Cable & Wireless / Digital Island

Digital Parcel Service

Destiny Media Technologies

Equator Technologies

Hitplay Media

IBM

Inktomi

Microsoft

Penton Media / Streaming Media

Seminarsource.Com

SGI

Speedera

Sun Microsystems

Virage

Market share analysis prepared by WinterGreen Research is useful to companies that have measurable market share in a particular segment.  A leading market share positions companies to help potential buyers make a product or service purchase decision.  Decisions are frequently based on who the market share leaders are in a particular segment.  The study provides a base to make a purchase decision based on market research analysis of markets.

WinterGreen Research market share analysis can be used by a sales person to close business.  The sales person can show a prospective client the product descriptions and the market share analysis to provide competitive advantage.  Independent professional research staff conducts the market share analysis.  Interviews, information from distributors, interview information from leading industry authorities, market participant company dollars of revenue, units shipped, and market trends form the basis for analysis.

Quoting WinterGreen Research information and data can be done after the purchase of the study.

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EXECUTIVE SUMMARY STREAMING MEDIA

Streaming Media Executive Summary

Market Driving Forces  ES-1

Streaming Media Software Server Market Forecasts  ES-4

Streaming Media Services Market Forecasts  ES-5

STREAMING MEDIA SEGMENTS MARKET DESCRIPTION

1. Streaming Media Market Description

1.1           Market Outlook  1-1

1.2           Media Streaming Market Categories  1-1

1.3           Professional, Broadcast-Quality Video Programs  1-3

1.4           Increased Use Of The Internet For Communication, Electronic Commerce, And Advertising  1-4

1.5           Need For Broadband Communications  1-5

1.5.1               Network Infrastructure And Transmission Methods  1-8

1.6           Distribution  1-8

1.7           Operating System Focus On Media Delivery  1-10

1.8           Media Hosting  1-11

1.9           Electronic Commerce And Subscription Services  1-11

1.10         Revenue Model 1-12

1.11         Personal Internet Access Devices  1-13

STREAMING MEDIA SEGMENT MARKET FORECASTS

2. Streaming Media Market Opportunities And Market Forecasts

2.1           Market Driving Forces  2-1

2.2           Internet   2-5

2.3           Streaming Media Market Shares  2-5

2.4           Streaming Media Users  2-9

2.5           Streaming Media Software Server Market Forecasts  2-11

2.6           Streaming Media Services Market Forecasts  2-13

2.7           Enterprise Use Of Streaming Media  2-18

2.7.1               Consumer Adoption Of Streaming Media Technologies  2-19

2.7.2               Streaming Server Solutions  2-19

2.7.3               Webcast Pricing  2-19

2.8           Streaming Media Jutebox  2-20

2.9           Streaming Media Regional Market Revenue Analysis  2-20

STREAMING MEDIA SEGMENT MARKET SHIFTS

3. Streaming Media Products

3.1           Real Player 3-1

3.1.1               Player Functions  3-3

3.1.2               Player Content 3-4

3.1.3               Servers   3-5

3.1.4               Producers And Shows  3-6

3.1.5               Video Editing Solutions  3-9

3.1.6               Quality Of Output Video  3-10

3.1.7               Versatility And Flexibility  3-11

3.1.8               Real Media File And Web Publishing Support 3-11

3.1.9               Wizards, Batch Mode  3-12

3.1.10             Web Media  3-12

3.1.11             Real System iQ   3-14

3.1.12             Proxy     3-15

3.1.13             RealJukebox  3-15

3.1.14             Real.com Games  3-16

3.1.15             Real Broadcast Network  3-16

3.1.16             GoldPass   3-18

3.2           Microsoft Windows Media Player 3-18

3.2.1               Companies Supporting Windows Media Player 3-19

3.2.2               Windows Media Player Key Features  3-19

3.2.3               Tools For Network Administrators  3-20

3.2.4               Benefits Of Windows Media Player 3-21

3.2.5               Microsoft Producer 3-23

3.2.6               Producing On-Demand Executive Broadcasts  3-25

3.2.7               Digital Music  3-25

3.2.8               Windows Media Technologies  3-26

3.2.9               Windows Media Technologies  3-28

3.2.10             Multi-Datarate Encoding  3-29

3.2.11             Intelligent Transmission  3-29

3.2.12             Authoring Content For Intelligent Streaming  3-29

3.2.13             Microsoft Streaming Media Solutions  3-31

3.2.14             Windows Media Format 3-31

3.3           Apple    3-32

3.3.1               iMovie   3-33

3.3.2               QuickTime  3-33

3.3.3               Adobe   3-41

3.4           Akamai  3-42

3.4.1               Broadcast Quality And Performance  3-45

3.4.2               Enterprise Streaming  3-46

3.4.3               Akamai Forum   3-49

3.4.4               Akamai Conference  3-50

3.5           Digital Island Streaming Media  3-51

3.5.1               Digital Island 2Way Web Services  3-51

3.5.2               Digital Island 2Way Web Customers  3-52

3.5.3               Digital Island 2Way Infrastructure Services  3-52

3.5.4               Digital Island Content Peering Strategy  3-53

3.5.5               Public Content Peering Strategy  3-54

3.5.6               Footprint Streaming Solutions  3-55

3.5.7               Digital Island Features And Benefits  3-57

3.5.8               Content Types  3-59

3.5.9               Preparation  3-60

3.5.10             Routing   3-61

3.5.11             Delivery     3-62

3.5.12             Open Architecture  3-62

3.5.13             Management Capabilities  3-62

3.5.14             Business Model 3-63

3.6           Speedera Streaming  3-63

3.6.1               Speedera Services  3-63

3.6.2               Key Benefits For E-Business  3-64

3.6.3               Speedera Streaming Service  3-66

3.6.4               Speedera Business Model 3-68

3.6.5               Streaming Media Supported  3-68

3.7           AnyStream   3-68

3.7.1               Agility Enterprise™ Encoding Platform   3-69

3.7.2               CDNs And ISPs Broadcast Business Model 3-70

3.7.3               Media Markup Language (MML) 3-71

3.8           Destiny Media Technologies  3-73

3.8.1               RadioDestiny™ Live Broadcasting  3-74

3.9           Media 100  3-75

3.9.1               Media 100 iFinish 4  3-76

3.9.2               iFinish 4 Powergrade Series  3-77

3.9.3               Cleaner 5  3-78

3.9.4               Cleaner EZ   3-79

3.9.5               Cleaner Live  3-81

3.9.6               Parallel Stream Processing Engine  3-82

3.9.7               Accelerated Media Processing System   3-83

3.9.8               Media 100 Cleaner Xl 3-83

3.9.9               Advanced Filtering Algorithms  3-83

3.9.10             Systems Designed Specifically For DV Shooters And Editors  3-84

3.10         Sorenson Broadcaster 3-84

3.10.1             Sorenson Broadcaster Key Features  3-85

3.10.2             Broadcaster And Media Cleaner Work Together 3-86

3.11         QDesign Music Codec  3-86

3.12         AtomCast 3-87

3.12.1             Atomcast Hosting Accounts  3-88

3.12.2             Web Hosting And Streaming  3-88

3.12.3             Media Encoding  3-90

3.12.4             Live Internet Radio  3-90

3.12.5             Streaming Live 1000 Or Simple 100  3-90

STREAMING MEDIA SEGMENT TECHNOLOGY ANALYSIS

4. Streaming Media Technology

4.1           MPE Downloading Digital Content 4-1

4.2           Open Standard For Internet Media Commerce  4-3

4.2.1               RealNetworks Open Standard For Internet Media Commerce  4-7

4.2.2               IBM Standards-Based Approach  4-8

4.3           Microsoft Intelligent Streaming  4-9

4.3.1               Intelligent Transmission  4-9

4.3.2               Authoring Content For Intelligent Streaming  4-10

4.4           Windows Media Technology Features  4-10

4.4.1               High-Quality Audio  4-11

4.4.2               Intelligent Streaming  4-11

4.4.3               Windows Media Technologies  4-14

4.5           Audio And Video On Demand  4-15

4.6           Digital Audio Formats  4-16

4.7           High-Clarity Audio Quality Broadest Range  4-17

4.8           Internet Access  --  1394  4-18

4.8.1               1394 Interface Logic  4-18

4.8.2               1394 Market Drivers  4-20

4.9           Video Compression Testing  4-26

4.9.1               eTesting Labs  4-27

STREAMING MEDIA SEGMENT COMPNAY PROFILES

5. Streaming Media Company Profiles

5.1           Adero     5-1

5.2           Akamai  5-1

5.2.1               Akamai Acquisitions  5-1

5.2.2               Akamai Focus  5-4

5.2.3               Algorithms  5-4

5.2.4               Internet Content Delivery  5-5

5.2.5               Akamai Products  5-5

5.2.6               FreeFlow Streaming  5-6

5.2.7               Akamai Revenue  5-7

5.2.8               Akamai Customer Base  5-9

5.2.9               Akamai Strategic Relationships  5-9

5.2.10             Akamai / Interwoven  5-10

5.2.11             Akamai Network  5-12

5.2.12             Akamai Network Positioning  5-13

5.3           Anystream   5-16

5.4           Apple Computer 5-17

5.4.1               Akamai Investment 5-17

5.4.2               Apple Revenue  5-17

5.5           AtomCast 5-19

5.6           Autodesk  5-19

5.6.1               Media 100 Revenue  5-19

5.6.2               Autodesk Acquires Media 100 Software  5-21

5.6.3               Media 100  5-22

5.7           Cable & Wireless / Digital Island  5-25

5.7.1               Cable & Wireless Acquisition Of Digital Island  5-26

5.7.2               Digital Island 2Way Web Services  5-26

5.7.3               Digital Island Revenue  5-27

5.7.4               1-Net / Digital Island Private Content Exchange (PCX) Program   5-28

5.7.5               Digital Island  5-29

5.7.6               Digital Island Customers And Partners  5-30

5.7.7               Digital Island Solution  5-32

5.7.8               Strategic Relationships  5-33

5.7.9               Digital Island Acquisitions  5-33

5.8           Digital Parcel Service  5-33

5.9           Destiny Media Technologies  5-34

5.10         Equator Technologies  5-35

5.11         Hitplay Media  5-35

5.12         IBM        5-36

5.12.1             IBM Global Services  5-36

5.13         Inktomi  5-37

5.13.1             Inktomi Network Products  5-37

5.13.2             Inktomi Portal Services: Search Solutions  5-39

5.13.3             Inktomi Portal Services: Commerce Engine  5-40

5.13.4             Inktomi Customers  5-40

5.14         Microsoft 5-41

5.14.1             Microsoft Windows Streaming MediaVideo 8  5-42

5.14.2             Microsoft Corporate Structure  5-43

5.14.3             Microsoft Content Providers  5-46

5.14.4             Microsoft Streaming Media Customers  5-50

5.14.5             Windows Streaming Media Technology Developer Strategies  5-53

5.14.6             Microsoft Streaming Media Positioning  5-55

5.14.7             Windows Streaming Media Technology  5-56

5.15         Penton Media / Streaming Media  5-57

5.16         RealNetworks  5-58

5.16.1             Single Universal Platform   5-59

5.16.2             Strategic Alliances  5-59

5.16.3             Products And Services  5-59

5.16.4             RealNetworks Revenue  5-60

5.16.5             RealNetworks RealOne  5-60

5.16.6             GoldPass Online Subscription Service  5-61

5.16.7             RealSystem Media Commerce  5-61

5.16.8             RealNetworks And Compaq  5-62

5.16.9             RealSystem IQ   5-63

5.17         Seminarsource.Com   5-64

5.18         SGI   5-65

5.19         Speedera  5-65

5.19.1             Speedera's Internet Solution: The Universal Delivery Network  5-66

5.20         Sun Microsystems  5-66

5.21         Virage    5-67

APPLICATIONS OF STREAMING MEDIA

6. Applications Of Streaming Media

6.1           Business Applications For Streaming  6-1

6.2           Enterprise Use Of Streaming Media  6-1

6.3           Mercedes-Benz USA   6-3

6.4           General Mills  6-3

6.5           Safeco Life & Investments  6-4

6.6           Unisys    6-5

6.7           Digital Island Supports Major League Baseball 6-5

6.7.1               MLB Advanced Media, LP  6-7

6.8           Digital Island Alliance with Dream Train Internet 6-8

6.9           Digital Island / Cisco Networking Academies  6-9

6.10         Digital Island / NetRadio  6-10

6.11         Digital Island / MP3.com   6-11

6.12         Digital Island / GameStop.com   6-12

List of Tables and Figures

Table ES-1  ES-2

Primary Competitive Factors In The Media Delivery Market

Table ES-2  ES-3

Streaming Media Delivery Market Driving Forces

Figure ES-3                                                                                                                                                                   ES-4

Streaming Media Market Forecasts, Dollars, 2002-2007

Figure ES-4                                                                                                                                                                   ES-6

Global Streaming Media Services Forecasts, Dollars, 2002-2007

Table 1-1  1-2

Digital Video And Streaming Media Market Categories

Table 1-2  1-4

Professional Use Of Video Editing And Media Streaming

Table 1-3  1-6

Media Delivery Positioning

Table 1-4  1-7

Media Delivery Features

Table 1-5  1-9

Streaming Media Product Distribution And Bundling Target Markets

Table 2-1  2-2

Primary Competitive Factors In The Media Delivery Market

Table 2-2  2-3

Streaming Media Delivery Market Driving Forces

Table 2-3  2-4

Benefits of Streaming Media Systems

Figure 2-4  2-6

Streaming Media Software Shipments By Company, 2000

Figure 2-5  2-6

Streaming Media Software Shipments By Company, First Three Quarters 2001

Table 2-6  2-7

Streaming Media Market Shares, Dollars, 2000 and First Three Quarters of 2001

Figure 2-7  2-10

Streaming Media Users by Company, 2001

Table 2-8  2-10

Streaming Media Market Shares, Users, 2001

Figure 2-9  2-12

Streaming Media Market Forecasts, Dollars, 2002-2007

Table 2-10  2-12

Streaming Media Software License Market Forecasts, Dollars, 2002-2007

Figure 2-11  2-14

Global Streaming Media Services Forecasts, Dollars, 2002-2007

Table 2-12  2-14

Streaming Media Services Market Forecasts, Dollars, 2002-2007

Figure 2-13  2-21

Global Streaming Media Regional Segments, 2001

Table 2-14  2-21

Streaming Media Shipments by Region, Dollars and Percent, 2001

Table 3-1  3-1

Real Player Product Portfolio

Table 3-2  3-8

Real Player System Components

Table 3-3  3-13

RealPlayer Functions

Table 3-4  3-19

Windows Media Player Key Features

Table 3-5  3-22

Benefits of Windows Media Player

Table 3-6  3-23

Enterprise Deployment Pack For IT Professionals

Table 3-7  3-24

Types Of Digital Media Presentations Published Using Microsoft Tools

Table 3-8  3-27

Microsoft® Windows Media Technologies

Table 3-9  3-28

Windows Media Player Features

Table 3-10  3-31

Windows Media Formats

Table 3-11  3-34

Companies Supporting and/or Endorsing Apple QuickTime

Table 3-12  3-43

Akamai Family Of Streaming Media Applications

Table 3-13  3-46

Akamai Streaming Media Benefits

Table 3-14  3-47

Akamai End-To-End Streaming Functions

Table 3-15  3-48

Akamai End-To-End Streaming Benefits

Table 3-16  3-50

Akamai Forum Enterprise Interactive Solutions

Table 3-17  3-57

Digital Island Streaming Services

Table 3-18  3-58

Digital Island Streaming Features

Table 3-19  3-58

Digital Island Streaming Benefits

Table 3-20                                                                                                                                                                         3-59

Digital Island Streaming

Table 3-21  3-60

Digital Island Streaming Content Types

Table 3-22  3-61

Digital Island Footprint Routing

Table 3-23  3-64

Speedera Key Benefits For E-Business

Table 3-24  3-65

Speedera Streaming Services Target Markets

Table 3-25                                                                                                                                                                         3-67

Speedera Streaming

Table 3-26  3-72

The Agility Enterprise Encoding Platform Architecture

Table 3-27  3-78

Media 100 System Supports For Media Creation

Table 3-28  3-80

Cleaner EZ Formats Supported

Table 3-29  3-81

Cleaner EZ Features

Table 3-30  3-87

AtomCast Applications

Table 3-31  3-89

Streaming Features On AtomSimple Accounts

Table 4-1  4-2

Functions Of MPE

Table 4-2  4-3

Features Of MPE

Table 4-3  4-5

XMCL Initiative Supporters

Table 4-4  4-16

Digital Audio Formats

Table 4-5                                                                                                                                                                        4-22

1394 Market Driving Forces

Table 4-6                                                                                                                                                                        4-23

Selected 1394 Compliant Products

Table 5-1  5-2

Akamai Acquisitions

Table 5-2  5-3

Akamai Investments

Table 5-3  5-6

Akamai Streaming Content Forms

Table 5-4  5-14

Akamai Network Positioning

Table 5-5  5-15

Akamai Network Benefits

Table 5-6  5-23

Media 100 Target Customers

Table 5-7  5-42

Microsoft Rating Of Video Compression

Table 5-8  5-43

Microsoft Corporate Structure

Table 5-9  5-44

Platforms Group Responsibilities

Table 5-10  5-46

Microsoft Research Focus

Table 5-11  5-48

Improvements In WindowsMedia.com

Table 5-12  5-50

Selected Companies And Universities Using Microsoft Streaming Media

Table 5-13  5-54

Top Internet Sites And Consumers Use Of Windows Media Technologies

Table 5-14  5-55

Windows Media Technologies Key Enabler Technology

Table 5-15  5-55

Positioning Aspects Of Windows Media

Table 5-16  5-56

Uses And Benefits Of Streaming Media

Table 6-1  6-2

Enterprise Use Of Streaming Media

about the company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.  Industry reports focus on opportunities that will expand existing markets or develop major new markets.  The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.  Market shares are provided.  Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.  The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

about the principal authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.  Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.  She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.  She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.  She holds several patents in microcomputing and parallel processing.  She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.  Ms. Eustis is a graduate of Barnard College.

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