Solar Market , Strategies, Shares, and Forecasts, Worldwide, 2010-2016

Table of Contents

Solar Executive Summary

Solar Strategy Executive Summary ES-1

Solar Energy Market Driving Forces ES-1

Solar Energy Market Shares ES-3

Solar Energy Market Forecasts ES-5

100 Successful Trials And Reference Accounts ES-7

Solar Market Description And Market Dynamics

1. Solar Strategy Market Description and Market Dynamics 1-1

1.1 Solar Strategies 1-1

1.2 Photovoltaic Conversion Of Sun Light 1-2

1.3 Sunlight Intensity in Various Regions 1-2

1.4 Variety of Solar Panel Installations 1-5

1.5 World's Largest PV Installation German Solar 1-14

1.6 Utility Power Positioning 1-16

1.6.1 Utility Solar Decision Making 1-17

1.7 U.S. Building Construction Industry 1-18

1.8 Era Of Cheap Energy 1-21

1.8.1 Unprecedented Level Of Development Worldwide 1-22

1.8.2 Population Increases 1-23

1.9 Tackling Climate Change 1-23

1.10 Power From the Sun 1-24

1.10.1 PV Industry 1-25

1.10.2 SGS Solar Services 1-26

Solar Market Shares And Market Forecasts

2. Solar Strategy Market Shares and Forecasts 2-1

2.1 Solar Energy Market Driving Forces 2-1

2.2 Solar Energy Market Shares 2-3

2.2.1 First Solar Thin Film Monolithic Integration On Glass 2-6

2.2.2 Sharp Solar Cells 2-6

2.2.3 Sharp Increasing The Size Of The Output To

Maintain Leading Market Share 2-8

2.2.4 Trina Solar Limited Square Monocrystalline Cell 2-9

2.2.5 SolarWorld Residential 2-10

2.2.6 Suntech Solar Cells 2-11

2.2.7 Canadian Solar 2-13

2.2.8 BP Solar Core Markets Monocrystalline And

Multicrystalline Cells 2-14

2.2.9 LDK 2-14

2.2.10 Yingli 2-15

2.2.11 CIGS 2-15

2.2.12 Q-Cells CIGS Module Positioning 2-16

2.2.13 Ascent Solar Semiconductor Deposition 2-16

2.2.14 NanoSolar and MiaSole Thin Film Technology 2-17

2.2.15 Ascent Solar Thin Film Photovoltaic Devices

CIGS (Copper Indium Gallium Selenide). 2-17

2.2.16 Shenzhen Sunshine Electronics Manufacturing

Solar Lighting 2-18

2.3 Solar Market Forecasts 2-18

2.3.1 Solar Industry Outlook 2-21

2.3.2 100 Successful Trials And Reference Accounts 2-21

2.3.3 Solar Utility Market Driving Forces 2-23

2.3.4 Grid Parity 2-25

2.4 Multiple, Large, Working Solar Energy Installations 2-34

2.5 Commercial Solar 2-35

2.5.1 Residential Solar 2-41

2.5.2 Government, Enterprise, and Capital Market

Funding of Solar Energy Initiatives 2-43

2.5.3 President Obama’s Energy Plan 2-43

2.5.4 Solar Energy Conversion Efficiency 2-48

2.5.5 Solar Energy Megawatts Shipped 2-51

2.6 Solar Regional Analysis 2-53

Solar Product Description

3. Solar Product Description 3-1

3.1 Commercial Solar 3-1

3.2 First Solar Commercial Systems 3-2

3.2.1 First Solar Energy High Performance. High Volume 3-3

3.2.2 First Solar Commercial-Scale Solutions 3-5

3.2.3 First Solar Largest Solar Power Plant Built In

China by Americans 3-11

3.3 Trina Solar 3-11

3.4 Energy From Trina Solar Modules 3-13

3.4.1 Trina Solar Monocrystalline Modules 3-15

3.4.2 Trina Solar TSM-PC05, 215W to 235W

Multicrystalline Module 3-20

3.5 Q Cells 3-33

3.5.1 Q-Cells CIGS Modules 3-33

3.6 Sharp 3-41

3.6.1 Sharp Solar Cell With The Highest Efficiency Of

Conversion In The World 3-45

3.6.2 Sharp Mass Production Of Solar Cells 3-45

3.7 Mia Sole 3-46

3.7.1 Mia Sole Thin Film CIGS Solar 3-47

3.7.2 MiaSolé’s CIGS Solar Cell 3-49

3.7.3 Miasolé CIGS-Based Thin Film Solar Panel Manufacturing 3-52

3.8 Nanosolar 3-54

3.8.1 Nanosolar Commercial Production 3-55

3.9 Palios Flexible Glass 3-55

3.10 BYD 3-57

3.10.1 China BYD to invest $3.3 billion in solar battery plant 3-57

3.11 Kyocera 3-58

3.12 Canadian Solar 3-62

3.13 GE Solar Panel 3-63

3.14 BP Solar 3-63

3.14.1 British Petroleum BP Solar Panels 3-64

3.15 SolarWorld 3-66

3.16 Suntech 3-66

3.16.1 Suntech HiPerformaTM Modules 3-68

3.16.2 Suntech Solar Cells 3-71

3.17 Ascent Solar 3-72

3.17.1 Ascent Solar High-Speed Thermal Evaporators 3-74

3.18 Utility-Scale Solar Solutions 3-74

3.19 First Solar Utility-Scale Solutions 3-74

3.20 Trina Solar Utility 3-78

3.21 Kyocera Solar Utility 3-81

3.22 Sharp Utility Solar Installation 3-84

3.22.1 Sharp Utility-Scale Products 3-85

3.23 Scatec Solar 3-89

3.23.1 Scatec Solar Utility Project Development Phase 3-90

3.24 Residential Solar 3-93

3.25 Sharp Residential 3-93

3.25.1 Sharp OnEnergy™ Roof-Mounted Solar Electric Systems 3-94

3.25.2 Sharp High-Power Monocrystalline Residential Solar Modules 3-95

3.26 First Solar U.S. Residential and Small Commercial Solutions 3-96

3.27 SolarCity 3-98

3.28 Scatec Solar Residential 3-98

3.29 Solar Energy Initiatives 3-102

3.30 SolarWorld Residential 3-104

3.31 Consumer Solar 3-110

3.32 G24 Innovations 3-110

3.32.1 G24 The Solar Power Lamp 3-112

3.33 Smart Grid 3-115

3.34 Petra Solar Pole Based Solar Collectors 3-116

Solar Technology

4. Solar Strategy, Technology, And Industry

Specific Applications 4-1

4.1 Solar Panel Technologies 4-1

4.1.1 Thin Film Solar Cells Amorphous Silicon 4-2

4.1.2 Thin Film Solar Cells Cadmium Telluride 4-2

4.1.3 Thin Film Solar Cells CIGS (Copper Indium Gallium Selenide) 4-3

4.1.4 Miasolé Copper-Indium-Gallium-Diselenide

Films Conversion Efficiency Confirmation From NREL 4-3

4.1.5 Thin-Film On Glass Substrate 4-5

4.1.6 Ascent Solar Putting CIGS On A Polymeric Or

Plastic Substrate 4-5

4.1.7 First Solar Monolithic Integration On Glass 4-5

4.1.8 Substrate Discussion 4-10

4.1.9 First Solar Modules Cadmium Telluride (CdTe)

Semiconductor Material 4-10

4.2 Trina Solar Silicon Panels 4-21

4.3 Q Cells Technology 4-22

4.4 SunTech 4-23

4.5 CIGS Photovoltaic Effect 4-24

4.5.1 Crystalline Silicon Indirect Band-Gap Semiconductor 4-24

4.5.2 Solar Thin Film Substrates 4-25

4.5.3 Gettering in Large-Grained Thin Polycrystalline

Silicon Films on Glass Substrate 4-26

4.5.4 EPV Solar Contracts Deliver 300 Megawatts Of

Thin-Film Panels Through 2012. 4-27

4.5.5 Photovoltaic Technologies: Single Crystal,

Polycrystalline and Thin Film 4-27

4.5.6 Single Crystal and Polycrystalline 4-27

4.5.7 Thin Film Panels 4-29

4.6 Shading 4-31

4.7 Third-Generation Thin-Film Solar Applications 4-34

4.8 Flexible Glass Solar Panels 4-34

Solar Company Profiles

5. Solar Company Profiles 5-1

5.1 Selected Solar Companies 5-1

5.2 A-Power 5-1

5.3 Abengoa Solar 5-1

5.4 Anwell Technologies 5-2

5.5 Areva / Ausra 5-2

5.5.1 Areva New Strategy 5-3

5.6 Ascent Solar Technologies 5-3

5.6.1 Ascent Solar Technologies Completed Construction

Of A 1.5 MW Production Line 5-4

5.7 BP 5-7

5.7.1 BP brands 5-7

5.7.2 BP Solar Revenue 5-10

5.7.3 BP Solar 5-12

5.7.4 TATA BP Solar 5-13

5.8 BYD 5-14

5.9 China Sunergy 5-15

5.10 Canadian Solar 5-16

5.11 China Guangdong Nuclear Wind Power Company 5-19

5.12 Conergy AG - 5-19

5.12.1 Conergy Solar System Integration 5-20

5.12.2 Conergy Sale of Solar Water Pump Division to

Innovative Solar Solutions 5-20

5.12.3 Conergy and MEMC Agreement 5-20

5.13 Corning 5-21

5.13.1 Corning A Growth Company 5-22

5.13.2 Corning Worldwide LCD TV 5-22

5.13.3 Other Corning Businesses 5-23

5.13.4 Corning 2010 Market Strength 5-23

5.13.5 Corning Specialty Materials Segment Gorilla

Scratch-Resistant Cover Glass 5-24

5.13.6 Corning Fourth-Quarter Revenue 5-25

5.14 Developers Diversified Realty (DDR) 5-25

5.15 Daqo New Energy 5-26

5.16 Dow Chemical 5-26

5.16.1 Dow Chemical / NuvoSun 5-27

5.17 Dyesol 5-28

5.18 Energy Conversion Devices / United Solar Ovonic 5-29

5.18.1 Energy Conversion Devices Revenues 5-30

5.18.2 Energy Conversion Devices 1.87 Megawatt Uni-

Solar Installation on Flanders Expo Hall in Belgium 5-31

5.18.3 Energy Conversion Devices Integrated And

Commercial Rooftop Photovoltaics 5-32

5.19 ET Solar 5-35

5.19.1 ET Solar Vertically Integrated Solar Energy 5-36

5.19.2 ET Solar / USE: 5-37

5.20 Evergreen Solar 5-37

5.20.1 Evergreen Solar's Quarterly Loss Widens 5-37

5.20.2 Evergreen Solar String Ribbon™ Solar Panels 5-39

5.21 First Solar 5-40

5.21.1 First Solar Comprehensive Photovoltaic (PV)

System Solutions 5-41

5.21.2 PNM Electric Utility, First Solar Contract

for 22 Megawatts of Utility Scale Solar Power for New Mexico 5-49

5.21.3 First Solar Competitive Positioning in Thin Film 5-52

5.21.4 First Solar Revenue 5-52

5.21.5 First Solar Partners 5-58

5.21.6 First Solar Strategy 5-59

5.22 G24 5-64

5.22.1 G24I Dye Sensitized Solar Cell Technology Platform 5-66

5.23 GreenWing 5-67

5.24 HelioVolt 5-67

5.25 Hoku Scientific 5-67

5.25.1 Hoku Scientific 5-68

5.26 Honda 5-69

5.26.1 Honda Solar Power 5-70

5.26.2 Honda Soltec 5-74

5.27 JinkoSolar 5-74

5.28 Juwi 5-74

5.29 Kyocera 5-75

5.29.1 Kyocera Solar 5-76

5.29.2 Kyocera Supplies. 40 MW at Large-Scale

Solar Power Plants in Spain 5-77

5.30 LDK Solar 5-81

5.30.1 LDK Solar Revenue 5-83

5.30.2 LDK Solar and Q-Cells Continuation of Supply Contract 5-86

5.31 Masdar PV 5-89

5.31.1 Masdar PV Si thin film module 1,4m² 5-91

5.32 MEMC 5-92

5.32.1 MEMC Electronic Materials / SunEdison 5-93

5.32.2 MEMC / SunEdison and Developers Diversified

Realty National Rooftop Solar Program. 5-93

5.32.3 MEMC / SunEdison’s REIT Solar Program Power Hosting 5-94

5.33 MiaSolé 5-95

5.33.1 Miasolé Technology Problems Fixed: 5-95

5.33.2 Miasolé Financing & Underwriting 5-98

5.33.3 MiaSolé Commercial Shipments to Multiple Customers 5-99

5.34 Mitsubishi Solar Panels 5-100

5.35 Oerlikon Solar 5-103

5.35.1 Oerlikon Coating 5-103

5.35.2 Oerlikon Coating Business Units /

Market Areas / Applications 5-105

5.36 Petra Solar 5-105

5.37 PNM 5-106

5.38 Q Cells 5-106

5.38.1 Q-Cells Revenue Development 5-111

5.39 Ranking Solar 5-113

5.40 Samsung 5-114

5.41 Sanyo 5-114

5.42 Scatec Solar 5-115

5.42.1 Scatec Solar Engaging In Rural Electrification In

Emerging Markets 5-118

5.43 Schott 5-118

5.43.1 Schott Business 5-119

5.44 Sharp 5-120

5.44.1 Sharp LCD 5-120

5.44.2 Sharp Solar Cell Plant 5-121

5.44.3 Sharp Thin-Film Solar Cell Facilities 5-122

5.44.4 Sharp Revenue 5-124

5.45 Shell Oil 5-126

5.46 Solar Energy Initiatives 5-129

5.47 Shenzhen Sunshine Electronics 5-130

5.48 Singulus Technologies 5-136

5.49 SMA Solar Technology AG 5-136

5.50 SMA Solar 5-137

5.51 Solyndra 5-138

5.51.1 Solyndra: 1.9 MW Project Installed 5-139

5.52 Staples (SPLS) 5-140

5.53 Solarfun 5-141

5.53.1 Solarfun Third Quarter 2009 Revenue 5-142

5.53.2 Solarfun Revenue First Quarter 2009 5-143

5.53.3 Solarfun PV Module Contracts Total 12.65 MW in China 5-144

5.53.4 Solarfun 2010 Capacity Expansion 5-145

5.53.5 Solarfun to Build 100MW Solar Power

Plant in Jiayuguan City, Gansu Province 5-145

5.54 Solar Fusion Power 5-146

5.55 SolarWorld 5-148

5.55.1 Solar World Revenue 5-149

5.55.2 SolarWorld’s Sun Modules 5-151

5.55.3 Solar World Revenues 5-152

5.56 Sun Fields Europe 5-156

5.57 SolFocus 5-156

5.57.1 SolFocus GreenWing Energy Has Agreement with

Utility Scale Deployments of Concentrator

Photovoltaic (CPV) Systems 5-156

5.57.2 SolFocus Raises over $77 Million 5-158

5.58 Stirling Solar 5-160

5.59 Suniva Inc. 5-160

5.60 SunTech 5-161

5.61 SunPower 5-167

5.61.1 SunPower Revenue 5-168

5.61.2 SunPower Revenue 5-170

5.61.3 SunPower Acquires SunRay 5-170

5.62 Telio Solar / Telconord - Agencia de Energías Renovables 5-171

5.63 Tianwei 5-172

5.64 Trina Solar 5-172

5.64.1 Trina Solar Photovoltaics (PV) Modules 5-173

5.64.2 Trina Solar Net Revenues 5-175

5.64.3 Trina Solar Customers 5-176

5.64.4 Trina Solar Production Process 5-176

5.65 Yingli 5-178

5.65.1 Yingli Green Energy Revenue 5-178

5.65.2 Yingli Addresses U.S. Solar Market 5-179

5.66 Xinjiang Goldwind 5-180

5.67 Solar Energy Dealers 5-181

5.68 Solar Energy Companies 5-183

5.68.1 Top 10 Solar Panel Manufacturers in USA 5-190

5.68.2 Solar Companies 5-191

List of Tables and Figures

Solar Executive Summary

Table ES-1 2-2

Solar Energy Market Driving Forces

Figure ES-2 2-4

Solar Energy Panel Shipments Market Shares, Worldwide, Dollars, 2009

Figure ES-3 2-6

Solar Panel Photovoltaic Market Forecasts, Dollars, Worldwide, 2010-2016

Solar Market Description And Market Dynamics

Figure 1-1 1-1

Fraunhofer Institute for Solar Energy Systems

Figure 1-2 1-3

Average Solar Irradiance

Figure 1-3 1-4

Regional Power Output Levels Per kw Of Generation

Using GE Solar Electric Power Systems

Figure 1-4 1-5

Solar Covered Roof

Table 1-5 1-6

Solar Energy Generated as a Function of Installation Type

Figure 1-6 1-7

Alternative Siteing of Solar Panels

Figure 1-7 1-8

Arizona Springerville Generating Station Solar

System28-Acre Field Of PV Panels

Figure 1-8 1-9

PV In Standalone Devices Solar Parking Meter

Figure 1-9 1-10

Public Policy to Encourage Sustainable Economics

Table 1-10 1-11

Sustainable Solar Energy Market Aspects

Figure 1-11 1-12

Australian Government Solar Technology Testing

Figure 1-12 1-14

Germany's Biggest Solar Installation, in Lieberose.

German Tariff Cuts To Solar

Table 1-13 1-20

Building And Construction Market Shifts Around Solar Energy

Table 1-14 1-26

Description Of Solar Services

Solar Market Shares and Market Forecasts

Table 2-1 2-2

Solar Energy Market Driving Forces

Figure 2-2 2-4

Solar Energy Panel Shipments Market Shares,

Worldwide, Dollars, 2009

Table 2-3 2-5

Solar Energy Photovoltaic Panel Shipments Market Shares,

Worldwide, Dollars, 2009

Figure 2-4 2-12

Suntech Solar Cells

Table 2-5 2-16

Q-Cells CIGS Module Positioning

Figure 2-6 2-19

Solar Panel Photovoltaic Market Forecasts, Dollars,

Worldwide, 2010-2016

Table 2-7 2-19

Photovoltaic Solar Panel Market Forecasts,

Units and Dollars, 2010-2016 (Next Page)

Table 2-8 2-23

Solar Energy Market Competitive Strengths

Figure 2-9 2-24

Solar Panel Utility Photovoltaic Market Forecasts,

Worldwide, Dollars, 2010-2016

Table 2-10 2-25

Photovoltaic Solar Panel Utility Market Forecasts,

Units and Dollars, 2010-2016

Figure 2-11 2-27

Photovoltaic Solar Gigawatts Installed Forecasts,

Worldwide, Megawatts, 2010-2016

Figure 2-12 2-28

Photovoltaic Solar Megawatts Shipped Forecasts,

Worldwide, Megawatts, 2010-2016

Figure 2-13 2-29

Dollars per Kilowatt Hour Solar Shipment

When Looked At Over 25 Years Forecasts,

Worldwide, Dollars, 2010-2016

Figure 2-14 2-30

Photovoltaic Percent Advantage Solar Panel Amortized

Costs vs. Retail Grid Electricity Prices to Customers,

Return on Investment, 25 Year Life, Market Forecasts,

Percent, Worldwide, 2010-2016

Table 2-15 2-31

Solar Photovoltaic Dollars per Megawatt per 25 Year

Expected Life of EquipmentShipments, Worldwide, 2009-2016

Table 2-16 2-32

Solar Photovoltaic Dollars per Megawatt per Year Over

Useful Life of Equipment Shipments, Worldwide, 2009-2016

Figure 2-17 2-33

Photovoltaic Solar Grid Parity Electricity Costs Market

Forecasts, Dollars, Worldwide, 2010-2016

Table 2-18 2-36

Commercial Solar Energy Market Driving Forces

Table 2-19 2-36

Commercial Solar Energy Market Driving Forces

Table 2-19 (Continued) 2-37

Commercial Solar Energy Market Driving Forces

Table 2-19 (Continued) 2-38

Commercial Solar Energy Market Driving Forces

Figure 2-20 2-39

Solar Panel Commercial Photovoltaic Market

Forecasts, Worldwide, Dollars, 2010-2016

Table 2-21 2-40

Photovoltaic Solar Panel Commercial Market

Forecasts, Units and Dollars, 2010-2016

Figure 2-22 2-42

Residential Solar Panel Photovoltaic Market

Forecasts, Dollars, Worldwide, 2010-2016

Table 2-23 2-44

President Obama’s Energy Plan Calls For:

Table 2-23 (Continued) 2-45

President Obama’s Energy Plan Calls For:

Table 2-24 2-46

Driving Forces for Solar to Replace Oil As The Primary Fuel

Table 2-25 2-48

Solar Energy Conversion Efficiency

Table 2-25 (Continued) 2-49

Solar Energy Conversion Efficiency

Table 2-25 (Continued) 2-50

Solar Energy Conversion Efficiency

Table 2-26 2-52

Solar Energy Megawatts Shipped

Figure 2-27 2-53

Photovoltaic Solar Panel Installed Capacity

European Market Segments, Megawatts, 2009

Table 2-28 2-53

Photovoltaic Solar Panel Installed Capacity

European Market Segments, Megawatts, 2009

Figure 2-29 2-55

Photovoltaic Solar Panel Installed Capacity

European Market Segments, Megawatts, 2009

Table 2-30 2-56

Photovoltaic Solar Panel Installed Capacity

European Market Segments, Megawatts, 2009

Figure 2-31 2-56

Solar Regional Segment Revenue, Dollars, 2009

Table 2-32 2-57

Solar Regional Market Segments, Dollars, 2009

Solar Product Description

Figure 3-2 3-4

First Solar Capacity Expansion Plan

Figure 3-3 3-5

First Solar Commercial Projects

Figure 3-3 (Continued) 3-6

First Solar Commercial Projects

Figure 3-4 3-6

First Solar Commercial Rooftops

Figure 3-5 3-7

First Solar Modules

Figure 3-6 3-8

First Solar Modules Manufacturing

Figure 3-7 3-9

First Solar Installations

Figure 3-8 3-12

Trina Solar $/kWh

Figure 3-9 3-14

Trina Solar Australian Daily Solar Output by Month - Average.

Table 3-10 3-16

Trina Solar Product Benefits

Table 3-11 3-17

Trina Solar Product Features

Table 3-11 (Continued) 3-18

Trina Solar Product Features

Table 3-12 3-19

Trina Solar Products

Table 3-12 (Continued) 3-20

Trina Solar Products

Figure 3-13 3-22

Trina Solar Modules

Figure 3-14 3-23