SOFTWARE: STRATEGIC POSITIONING AND MARKET FORECASTS TO 2001
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Software is profitable with margins over 40% in some cases. Systems, middleware, and applications represent discrete segments of the business. Consolidation of markets is likely. A few companies dominate segments, but diversity is the rule.
Combined, the top three software companies accounted for 24% of the 1996 software market revenue of $109 billion. This leaves $83 billion to be made by multiple other smaller market participants. Opportunity exists to participate in multiple sectors by acquisition. Software engineering techniques have reduced new product cycles to a year or less, permitting market entry by product development as well. The markets are expected to reach $232 billion by 2001.
Selected software market segments are growing at 85% per year. Others are growing at 45%. Rapid growth is occurring in segments that support network centric computing. Average growth is 15% per year.
Software
Market Forecasts To 2001
Explosive
growth of multiple software market segments is stimulated by price performance
improvements in computing hardware.
Network
centric computing provides productivity improvements brought by new software
applications. Computing
interoperability is also responsible for increased use of more software
systems. Migration of industrial
strength functionality in the context of distributed computing environments is
extending the size of software markets. Open systems computing is driving
software market growth as well
Software
is profitable with margins over 40% in some cases. Large, medium and small companies succeed in the market.
Software engineering techniques have reduced new product cycles to a
year of less, permitting market entry by product development as well as
through acquisition.
Consolidation
of market participants is likely. A
few companies dominate small segments of the business, but diversity is the
rule.
Combined,
the top three software companies accounted for 24% of the 1996 software market
revenue of $109 billion. Opportunity
exists to participate in multiple sectors by acquisition. as well.
Markets are expected to reach $232 billion by 2001.
Selected
software market segments are growing at 85% per year. Others are growing at 45%.
Growth of 15% per year is the average.
The Study Addresses:
·
How to
participate in high growth software segments
·
Strategic
positioning of software providers
·
Market
directions and strategic market alliances
·
Risk/reward
scenarios -- access to existing customer bases
·
Strategies
for success
You NEED This Study
COMPANIES
PROFILED
AUTODESK
AVANT
BRODERBUND
COM21
COMPUTER ASSOCIATES INTERNATIONAL
HEWLETT-PACKARD
IBM
INFORMIX
BMC SOFTWARE
BORLAND INTERNATIONAL
BRODERBUND
INSO
INTEGRATED MEASUREMENT SYSTEMS
MICROSOFT
NETSCAPE COMMUNICATIONS
OPEN VISION
ORACLE CORPORATION
PARAMETRIC TECHNOLOGY
PEACHTREE SOFTWARE
SOFTBANK
SUN MICROSYSTEMS
UNIPHASE
VERITAS
WIND RIVER SYSTEMS
3COM
REPORT OUTLINE
executive summary
1. MARKET DEFINITION
Classification
Impact of Internet
Operating systems
Applications
Middleware
Databases
Distributed enterprise solutions
Interconnects
Power of information
Distributed enterprise solutions
2. SOFTWARE MARKET FORECASTS
Summary forecasts
Operating systems
Mainframe / Midrange/ PC
Database systems
Relational database
Mainframe database
Client/server database
Data warehouses
Middleware messaging
Data extraction
Tools
Software testing
System management
Network management
Applications
PC applications
Client server office suites
Workstation
Healthcare information systems
Manufacturing
Internet
Internet/Intranet browsers
Internet/Intranet server software
Intranet site building tools
Firewalls and anti-virus products
Document automation
Internet service providers
Year 2000 conversion
3. PRODUCTS
Operating systems
Microsoft client operating systems / NT
Enterprise resource planning software (ERP)
Year 2000 conversion
Database products
Desktop database products
Midrange database
Database management systems
Data warehouses
Object oriented DBMS
Application development and business intelligence tools
Business applications / SSA
Groupware
Lotus Notes / Lotus Domino
Microsoft Exchange
Software development tools
Microsoft C++
Electronic commerce and Internet software
Desktop applications software
Office suites / Microsoft Backoffice
Messaging
Electronic mail
Messaging middleware
Spreadsheets
Internet/Intranet products and services
Technology
Java
Platforms / Lotus / Microsoft
Product development cycles
APIs / Directories
Universal messaging
Modular code
Replication
Decision-support applications
Network control and systems management
Fiber based consumer architectures
Cable TV broadband
Encryption
5. SOFTWARE COMPANY PROFILES
LIST OF TABLES AND FIGURES
FORECASTS
1996-2001
Market
Shares for 1996
Shipments in Millions of Dollars
Software
summary market forecast
Operating
system software summary
Database
software summary forecast,
Trends
in software industry
Growth
factors in software industry
Computer
software classifications
Selected
software company sales
IBM
software by segment, 1996
Microsoft
software by segment, 1996
Client
server messaging system features
Trends
in software industry