Set Top Devices: Move Toward Digital Systems, Forecasts To 2000

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REPORT   NO. A791996223   200+ PAGES   35 TABLES AND FIGURES   1996   

    Set top equipment market growth, fueled by digital replacement of analog systems is expected to double the installed base. Existing systems are being upgraded to support broadband communication networks, new applications, interactive systems, business uses, and satellite services. New systems will be added at an unprecedented pace to create an opportunity for market participants. Freer competition represents a significant market growth driver creating opportunity for new market entrants. All vendors of digital computers, digital communications equipment, and software have an opportunity to participate in this changing market.

 

 

 

SET TOP DEVICES:

 

MOVE TOWARD DIGITAL SYSTEMS FORECASTS TO 2000.

 

 

 

 

MARKET OPPORTUNITIES

 

 

Set top equipment market growth is expanding as analog systems are replaced by digital ones.  Migration paths are evolving as existing systems are extended to permit orderly transitions to new technologies.  Broadband communications networks, new applications, interactive systems, business uses, and freer competition represent significant market growth drivers.

 

 

       Expanding number of channels

       Expanding number of applications

       Implementation of digital compression

       Implementation of broadband wire networks

       Implementation of satellite and wireless delivery of services

       Increases in speed and power of set top devices

       Simplified access to programming and content

       Provision of open system technologies

       Interconnection of TVs to Internet

       Support for strategic partnering

       Support improved entertainment options

       Support improved productivity in planning leisure time

 

New set top receivers and terminals will simplify access to entertainment and programming.  As other network systems become overloaded.

 

Key Findings of Study                Key Market Directions and Opportunities                 


         Set top units support orderly migration paths

         Migration paths are positioned to protect existing network investment

         Expanded content is creating demand for set top products

         Network expansion is occurring

         As a result of fiber optic broadband creation of more bandwidth markets will shift

         Satellite receiver units are positioned to develop increased market share

         Cable fiber to the curb architectures are evolving

         Applications will drive set top receiver implementation

         Companies are positioning to sell complete solutions


COMPANY PROFILES

ANADIGICS

C-CUBE MICROSYSTEMS            

DIVICOM

DAEWOO

GENERAL INSTRUMENT               

HEWLETT PACKARD

HUGHES ELECTRONICS

HYUNDAI ELECTRONICS                

TV/COM

MATSUSHITA

PANASONIC

PROSCAN

SAMSUNG ELECTRONICS                

SANYO

SCIENTIFIC-ATLANTA  

SIERRA RESEARCH AND TECHNOLOGY               

SONY

THOMSON CONSUMER ELECTRONICS                

TOSHIBA   

UNIDEN

ZENITH

 

SATELLITE SERVICES

 

ALPHA STAR

DIRECT TV

ECHO STAR

PRIME STAR

 

                     

REPORT METHODOLOGY

This is the fourteenth in a series of market forecasts of networking and interoperability.  The project leaders have significant experience preparing industry studies.  Forecasts are based on primary research and proprietary data bases.  In-depth interviews are conducted with a broad range of key participants and opinion leaders.

 


REPORT OUTLINE

Executive Summary

1. Market Definition           

Market Convergence      

Marketplace Changes              

Changes in  Video Distribution        

Target Market Areas                   

Digital Photographic, Video, Game

Communications                 

Computers   

Cable Modem Opportunity       

PC Markets        

PC Modem Households

Cable Households                             

Basic             

Premium      

Cable Advertising

CD-ROM ON DEMAND             

INTERACTIVE TV TRIALS                

TIME WARNER      


 REPORT OUTLINE (Continued)

AMERITECH 

BELL ATLANTIC    

PACIFIC TELESIS        

TCI                

SOUTHERN MULTIMEDIA COMMUNICATIONS           

MULTI USE OF INFRASTRUCTURE                           

DISCIPLINED NAVIGATION     

2. MARKETPLACE CHANGES         1

MARKET GROWTH FACTORS          1

CHANGES IN VIDEO DISTRIBUTION 10

DIGITAL PHOTOGRAPHIC, VIDEO, GAME         10

COMMUNICATIONS        12

COMPUTERS                    12

CABLE MODEM OPPORTUNITY 15

INTERACTIVE TV TRIALS             16

TIME WARNER   19

AMERITECH                    21

BELL ATLANTIC 22

PACIFIC TELESIS     24

TCI             26

SOUTHERN MULTIMEDIA COMMUNICATIONS        26

TVS                   27

 

3. SET TOP TERMINAL MARKET FORECASTS    1

OVERVIEW       1

SUMMARY MARKET SHARES                            1

SUMMARY FORECASTS      5

INSTALLED BASE                            8

SUMMARY FORECASTS UNITS               12

SUBSCRIBER BASE                12

ANALOG SET TOP MARKET SHARES AND FORECASTS    20

BASIC ANALOG SET TOP TERMINALS 20

ANALOG ADDRESSABLE SYSTEMS 25

GENERAL INSTRUMENT                    28

SCIENTIFIC-ATLANTA   29

DIGITAL SET TOP TERMINALS     31

SHIPMENTS     38

4. PRODUCTS   

SET TOP CONVERTERS    

GENERAL INSTRUMENT

GI IMPULSE PRODUCTS  

GI REMOTE CONTROLS 

GI SEGA CHANNEL    

ADDRESSABLE CONTROL

ANALOG VIDEO SYSTEMS            

GENERAL INSTRUMENT

SCIENTIFIC ATLANTA      

SCIENTIFIC-ATLANTA INTERDICTION SUBSCRIBER SYSTEMS      

REGAL          

NOKIA          

TV/COM       

SONY            

5. TECHNOLOGY

COMPETITIVE FACTORS           

DIGITAL COMPRESSION

DIGITAL HEADEND           

DIGITAL STORAGE AND RETRIEVAL         

FIBER TO CURB

BROADBAND COMMUNICATIONS                        

MULTIMEDIA TAP                             

OPEN INDUSTRY STANDARDS

CABLE MODEMS

SOFTWARE        

ATM COMPONENTS  

SECURITY          

SATELLITE NETWORKS       

SATELLITE TELEVISION       

STANDARDS      

REGULATION    

6. COMPANY PROFILES          

7. ACQUISITIONS AND STRATEGIC ALLIANCES       

GENERAL INSTRUMENT AND FORE          

GENERAL INSTRUMENT / SAMSUNG ELECTRONICS  

GENERAL INSTRUMENT / VIDEOWARE      

GENERAL INSTRUMENT / THERMATICS     

SCIENTIFIC-ATLANTA / SEGA

SCIENTIFIC-ATLANTA AND DIGITAL MUSIC EXPRESS             

SCIENTIFIC-ATLANTA / MICROSOFT      

SCIENTIFIC-ATLANTA / THOMSON         

SCIENTIFIC-ATLANTA / PIONEER ELECTRONIC / TOSHIBA            

HYUNDAI ELECTRONICS TEE-COMM ELECTRONICS  

ZENITH / WALT DISNEY               

GENERAL INSTRUMENT AND SAMSUNG 

8. STRATEGIC POSITIONING    

POSITIONING IN TELECOMMUNICATIONS MARKETS           

DISTRIBUTION  

BUILDING DEFACTO INDUSTRY STANDARD         

ENTERTAINMENT

9. APPLICATIONS

OVERVIEW        

RETAIL DIGITAL VIDEO NETWORK          

DEPARTMENT STORE          

AUTO PARTS

INTERNET            

DATA CASTING 

DISTANCE LEARNING          

BUSINESS AND CORPORATE

PROFESSIONAL                  

UNIVERSITY AND COLLEGE     

8.5.4 ELEMENTARY SCHOOL AND HIGH SCHOOL     

ENERGY AND UTILITY CONTROL          

COMMUNICATIONS AND TRACKING SYSTEMS            

INTERACTIVE MULTIMEDIA NETWORKS       

ELECTRONIC GAMES                

ADVERTISING AND DIRECT MARKETING       

HOME SHOPPING-       

SOFTWARE DISTRIBUTION  

E-MAIL, E-FAX, AND NEWSGROUP SERVICES           

CD-ROM ON DEMAND             

 


LIST OF TABLES AND FIGURES

1995-2000  FORECASTS AND MARKET SHARES BY SEGMENT

Set Top Market Shares, 1995

Set Top Forecasts, 1995-2000

Set Top Unit Shipments, 1995-2000

Set Top Installed Base, 1995-2000

Set Top Penetration, 1995-2000

Analog Units

Addressable  Analog Units

Digital Set Tops

Digital DTH Set Tops

Satellite Services, 1995-2000

SERVICES descriptions

FORCES CREATING NEED

MARKET DRIVING FORCES 

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