RBOC DATA MARKET STRATEGIES, OPPORTUNITIES, AND FORECASTS

2001 - 2006

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REPORT NO. S80310019577      220+ PAGES     125 TABLES AND FIGURES   2001      

 

    This report addresses the rise of data telecommunications as they are expected to become substantially larger than the traditional voice telephony market. Data communications over wireline facilities are facing explosive growth as supply chain efficiencies and partnering creates increasing demand for broadband communications.

   RBOC growth relates to the provision of these digital data services. Revenues from data services depend on the type of service provided. Provision of business switched access lines represent a core business for the RBOCs. Data services and products are provided over non-switched access lines.

    Non-switched access lines are suited for high-capacity applications. Uses include bulk data transmission, video conferencing, automated teller machines, check/credit card authentication, multimedia and interconnection with wireless networks.
 
 

 

RBOC Strategies Market Assessment

 

 

RBOC Data Market Strategies,

Opportunities, And Forecasts

2001-2006

Market Strategies

Market Opportunities

Market Forecasts

                          Pictures by Susie Eustis

BROADBAND GROWS THE NUMBER OF ACCESS LINES

Strategic Positions In Balance

Strategic Positioning Creates Market Opportunity

RBOC DATA

MANY EXISTING MARKET OPPORTUNITIES

MANY NEW MARKET OPPORTUNITIES

PARTICIPANTS IN HIGH GROWTH DATA MARKET SEGMENTS

POSITIONS TO TAKE ADVANTAGE OF INTERNET OPPORTUNITIES

 

 

 

WinterGreen Research, Inc.

Lexington, Massachusetts          www.wintergreenresearch.com

 

 

The Study Gives Detailed Information About RBOC Data Market Participation

 

 

 

 

 

Rboc Data strategies, opportunities, and forecasts POSITIONing TO PARTICIPATE IN HIGH GROWTH SEGMENTS MARKET STRATEGIES    FORECASTS 2001 TO 2006

 

 

CHECK OUT THESE KEY TOPICS

 

Data as a significant aspect of global market computing systems

Market Strategies for Voice over DSL

Internet Driving the Data Networking Market

Market Growth Opportunities

RBOC Role in the Proliferation of the Internet

–Established and efficient global management

Internet computing applications

Evolution of data servers

Market Forecasts

Worldwide Market Shares

 

 

 

Data telecommunications is expected to become substantially larger than the traditional voice telephony market.  The RBOCs have positioned to expand operations in the data communications market.  Data communications over wireline facilities are facing explosive growth as supply chain efficiencies and partnering creates increasing demand for broadband communications.

 

Key Drivers In RBOC Data Growth:

Provision of digital data services

Demand for non-switched access lines

Demand for broadband

E-business demand for greater capacity per line than a traditional switched access lines

Internet growth

Supply chain automation

Evolution of high-capacity applications

Web hosting demand

Application services over a network

 

REPORT METHODOLOGY

 

This is the Fifty-first report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment.  The project leaders take direct responsibility for writing and preparing each report.  They have significant experience preparing industry studies.  Forecasts are based on primary research and proprietary data bases.  Forecasts reflect analysis of the market trends in the segment and related segments.  Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment.  market share analysis includes conversations with marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share.  Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

 

 

 

The Evolution of Data Servers is an Indication of the Value of Keeping Data Independent of the Applications

in which it is Processed.

Network Computing Changes Market Dynamics.

 

YOU MUST HAVE THIS STUDY

 

Table of Contents


RBOC Data Communications Executive Summary

ES.1  Key Market Drivers                                                                                                  ES-1

ES.2  Summary RBOC Data Market Shares                                                                   ES-3

ES.3  Summary RBOC Data Forecasts                                                                            ES-5

ES.4  RBOC Access Line Equivalents                                                             ES-6


RBOC Data Market Description

1.1  Internet Driving Market 1-1

1.2  Market Dynamics  1-3

1.2.1             Volume Of Data  1-5

1.3  IT Infrastructure  1-6

1.4  Quality Of Service (QoS) 1-9

1.5  Data Network Market Driving Forces  1-10

1.6  Network Segments  1-14

1.7  Optical Internet 1-14

1.7.1               Noncaptive Data  1-15

1.7.2               Independent Data Function  1-15

1.7.3               Intelligent Data Networks  1-16

1.8  Availability Of Information  1-17

1.9  Global Economy  1-18

1.9.1               Intensifying Competition On A Global Scale  1-21

1.10  Change In Data Markets  1-22

1.10.1             Packet-Switching Systems  1-24

1.11  Web Hosting  1-25

1.12  Web Hosting Market Driving Forces  1-28

1.13  Application Service Provider Provisioning  1-30

1.13.1             Data Center Market Driving Forces  1-31

1.13.2             Applications  1-32

1.13.3             Key Features Of Server Hosting Services  1-34

1.13.4             Application Hosting Markets  1-37

1.13.5             Application Availability  1-38

1.13.6             Application Service Provider (ASP) 1-39

1.13.7             Application Service Provider Companies (ASPs) 1-41

 

RBOC Data Communications Market Forecasts

2.1        RBOC Digital And Data Markets  2-1

2.2        Key Market Drivers  2-1

2.3        Growth Constraints  2-4

2.4        Strategic Benefits Offered RBOC Data Customers  2-5

2.5        Application Service Providers (ASP) 2-5

2.6        Broadband Applications  2-7

2.7        Summary RBOC Data Market Shares  2-8

2.8        Summary RBOC Data Market Segments  2-10

2.9        Summary RBOC Data Forecasts  2-10

2.10      RBOC ATM / Packet 2-12

2.10.1             RBOC ATM / Packet Data Market Forecasts  2-14

2.11      RBOC Frame Relay  2-17

2.11.1             RBOC Frame Relay Data Services Market Forecasts  2-18

2.12      RBOC Leased Lines  2-20

2.12.1             Leased Line Market Driving Forces  2-23

2.13      RBOC DSL  2-24

2.13.1             Key Drivers In RBOC DSL Growth  2-31

2.13.2             ADSL, DSL Markets  2-32

2.13.3             DSL Integrated Network Solutions  2-33

2.14      Data Access Line Summary  2-34

2.14.1             RBOC Total Business Lines

                       Switched And Voice Line Equivalents  2-34

2.14.2             RBOC Switched Business Lines  2-36

2.14.3             RBOC Access Line Equivalents  2-39

2.15      BellSouth Total And Data Access Lines  2-45

2.15.1             BellSouth Data Transport Services  2-45

2.15.2             Bellsouth Wireless Data  2-47

2.15.3             BellSouth Interactive Marketplace  2-47

2.15.4             BellSouth Interactive Messaging Capabilities  2-47

2.16      Qwest Data Access Line Summary  2-47

2.17      SBC Data Access Line Summary  2-49

2.18      Verizon Data Access Line Summary  2-52

2.18.1             Verizon Positioning  2-55

2.18.2             Verizon DSL  2-55

 

RBOC Data Target Markets

3.1  Enterprise Business Units  3-1

3.2  RBOC Data Target Services  3-2

3.2.1               Interconnection Services  3-8

3.2.2               Emerging Broadband Applications  3-10

3.3  Internet Data Services  3-16

3.4  Network Access Services  3-17

3.5  Customer Premises Equipment (CPE) 3-17

3.6  Unbundled Network Elements  3-18

3.7  Digital Subscriber Lines (DSLs) 3-19

3.8  Web Hosting  3-20

3.9  Web Hosting Competitive Factors  3-20

 

RBOC Strategic Positioning

4.1  RBOC Strategic Positioning For Data Communications  4-1

4.1.1               Fiber Strategic Positioning  4-3

4.1.2               Qwest All-Optical Nationwide Network  4-3

4.2  SBC Advanced Data Services  4-4

4.2.1               SBC e-Tone  4-8

4.2.2               SBC's DSL Service  4-10

4.2.3               SBC Fiber 4-10

4.2.4               SBC DSL  4-11

4.2.5               SBC e-tone IBM and E*Trade Strategic Alliance  4-12

4.2.6               SBC Aggressively Migrates To Converged

                       Voice, Data, Video Network  4-13

4.2.7               SBC Voice Trunking Over ATM    4-13

4.3  Qwest 4-14

4.3.1               Network Management 4-17

4.3.2               Qwest Communications All-Optical Nationwide Network  4-17

4.3.3               Qwest High Capacity Fiber Network  4-19

4.3.4               Qwest End To End Network  4-19

4.3.5               Qwest Use Of Advanced Technology  4-20

4.3.6               Qwest Network Management 4-22

4.4  BellSouth Data Positioning  4-24

4.4.1               Bellsouth Data Convenience Services  4-24

4.4.2               Bellsouth Data Directories  4-25

4.4.3               Bellsouth Digital And Data  4-25

4.4.4               BellSouth Wireless Data  4-28

4.4.5               BellSouth Midsize And Small Business Data Strategy  4-28

4.4.6               BellSouth IBM E-Business Alliance Strategy  4-30

4.4.7               Bellsouth / IBM E-Business Initiative

                       Focused At Web-Enabling Small And Mid-

                       Sized Businesses  4-31

4.4.8               BellSouth Big Business Strategy  4-33

4.4.9               Bellsouth Telecommunications Digital And Data  4-35

4.4.10             BellSouth Enterprise And Personal

                       Wireless Data Solutions  4-36

4.4.11             Bellsouth Entertainment 4-38

4.5  Verizon  4-38

4.5.1               Verizon Marketing Of Data  4-41

 

RBOC Company Profiles

5.1        Regional Bell Operating Companies (RBOCs) 5-1

5.2        Bellsouth  5-1

5.2.1               BellSouth Research And Development 5-2

5.2.2               Wireless  5-2

5.2.3               BellSouth 2000 Total-Revenues  5-3

5.2.4               Growth Sectors Of BellSouth Businesses  5-3

5.2.5               BellSouth Wireless  5-6

5.2.6               Strengths And Weaknesses Of BellSouth  5-6

5.3        Qwest 5-8

5.3.1               Qwest Partners  5-8

5.3.2               Alliance With Microsoft 5-10

5.3.3               Qwest High-Capacity Fiber Optic Network  5-11

5.3.4                               Qwest Equity Investment In Rhythms To Position As Data DSL Provider 5-13

5.3.5                           Qwest Investment In Covad To Position As Data DSL Provider 5-14

5.3.6               Strengths And Weaknesses Of Qwest 5-14

5.3.7               Qwest Revenue 2000  5-17

5.4        SBC Communications (SBC) 5-17

5.4.1               SBC End-To-End Service  5-18

5.4.2               SBC Acquisitions  5-18

5.4.3               SBC Prodigy Agreement 5-20

5.4.4               SBC / Sterling Commerce  5-20

5.4.5               SBC / DirecTV Agreement 5-21

5.4.6               SBC / Williams Communications  5-21

5.4.7               Puerto Rico Acquisition  5-21

5.4.8               Radiofone Acquisition  5-22

5.4.9               SBC Information And Entertainment 5-22

5.4.10             Directory And Electronic Advertising Services  5-22

5.4.11             Security Monitoring Services  5-23

5.4.12             Comcast Acquisition  5-23

5.4.13             Cable Television Services  5-23

5.4.14             Cable Television Licenses  5-24

5.4.15             In-Region Long Distance  5-24

5.4.16             SBC Revenue  5-25

5.4.17             SBC National-Local Trends  5-26

5.4.18             Strengths And Weaknesses Of SBC   5-26

5.4.19             SBC Project Pronto  5-30

5.4.20             SBC Wireless  5-30

5.5        Verizon  5-31

5.5.1               Verizon Domestic Telecom   5-39

5.5.2               Verizon Global Wireless  5-40

5.5.3               Verizon Bell Atlantic / GTE Merger 5-42

5.5.4               Verizon Nationwide Wireless Venture  5-43

5.5.5               Strengths And Weaknesses Of Verizon  5-43

 

 
List Of Tables And Figures

 Market Forecasts 2001-2006    Market Shares 2000

Based on analysis of year 2000 revenue in multiple market segments


ES.1  Key Market Drivers                                                                                                  ES-1

ES.2  Summary RBOC Data Market Shares                                                                      ES-3

ES.3  Summary RBOC Data Forecasts                                                                              ES-5

ES.4  RBOC Access Line Equivalents                                                                                ES-6

 

Table 1-1  1-2

Classic Network Elements 

Table 1-2  1-4

Market Dynamics For Data Independent Of Computer

Table 1-3  1-5

Internet Applications Driving Adoption of Data Area Networks 

Table 1-4  1-6

Information Data Systems Changing Balance 

Table 1-5  1-7

Information Data Component Groups 

Table 1-6  1-8

Types of Modules To Which Data Units Must Connect

Table 1-7  1-9

Quality of Service Variables 

Table 1-8  1-11

Data Market Driving Forces 

Table 1-9  1-12

Market Changes From Messaging Middleware 

Table 1-10  1-20

Market Forces For Global Economy 

Table 1-11  1-21

Factors Impacting The Level Of Price And Product Competition 

Table 1-12  1-22

Response To Competition 

Table 1-13  1-23

Change in Local Data Communications Services 

Table 1-14  1-26

Competitive Positioning For Web Hosting Markets 

Table 1-15  1-27

Web Hosting Market Success Factors 

Table 1-16  1-28

Web Hosting Market Driving Forces 

Table 1-17  1-29

Web Hosting Market Positioning 

Table 1-18  1-31

Data Center Market Driving Forces 

Table 1-19  1-32

Applications Provided By ASPs 

Table 1-20  1-35

Key Features Of Server Hosting Services 

Table 1-21  1-36

Application Hosting Enhanced Services 

Table 1-22  1-36

Factors Contributing to Ability to Manage Growth 

Table 1-23  1-38

Data Application Availability Continuum  

Table 1-24  1-39

Data Availability Ranges 

Table 1-25  1-40

Functions of Application Service Providers (ASPs)

Table 1-26  1-41

Selected ASP Providers 

 

Table 2-1  2-2

Key Drivers In RBOC Data Growth 

Table 2-2  2-3

Uses of RBOC Data Communication 

Table 2-3  2-4

RBOC Data Market Growth Constraints 

Table 2-4  2-5

Strategic Benefits Offered RBOC Data Customers 

Table 2-5  2-6

Functions Of Application Service Providers (ASPs)

Figure 2-6                                                                                                                            2-9

RBOC Data Market Shares, 2000

Table 2-7                                                                                                                             2-9

RBOC Data Market Shares, 2000

Table 2-8                                                                                                                           2-10

RBOC Data Market Shares By Segment, Dollars, 2000

Figure 2-9                                                                                                                          2-11

US. Data Communications Services Market Forecasts,

Dollars, 2000-2006

Table 2-10                                                                                                                         2-11

US. Data Communications Services Market Forecasts,

Dollars, 2000-2006

Figure 2-11                                                                                                                        2-13

RBOC ATM / IP Packet Market Shares, Dollars, 2000

Table 2-12                                                                                                                         2-13

RBOC ATM / IP Packet Market Shares, Dollars, 2000

Figure 2-13                                                                                                                        2-14

U.S. ATM / Packet Market Forecasts, Dollars, 2000-2006

Table 2-14                                                                                                                         2-15

U.S. ATM / Packet Market Forecasts, Dollars, 2000-2006

Figure 2-15                                                                                                                        2-17

RBOC Frame Relay Services Market Shares, Dollars, 2000

Table 2-16                                                                                                                         2-18

RBOC Frame Relay Services Market Shares, Dollars, 2000

Figure 2-17                                                                                                                        2-19

RBOC Frame Relay Market Forecasts, 2000-2006

In Millions of Dollars

 

Table 2-18                                                                                                                         2-19

U.S. Frame Relay Market Forecasts, 2000-2006

In Millions of Dollars

Figure 2-19                                                                                                                        2-21

RBOC Leased Line Market Shares, Dollars, 2000

Table 2-20                                                                                                                         2-21

RBOC Leased Line Market Shares, Dollars, 2000

Figure 2-21                                                                                                                        2-22

RBOC Leased Line Market Forecasts, Dollars, 2000

Table 2-22                                                                                                                         2-23

RBOC Leased Line Market Forecasts, Dollars, 2000

Figure 2-23                                                                                                                        2-25

RBOC DSL Subscriber Market Shares, 2000

Table 2-24                                                                                                                         2-25

RBOC Projected DSL Subscriber Market Shares, 2001

Figure 2-25                                                                                                                        2-26

RBOC Projected DSL Subscriber Market Shares, 2001

Table 2-26                                                                                                                         2-27

RBOC Projected DSL Subscriber Market Shares, 2001

Figure 2-27                                                                                                                        2-28

RBOC DSL Services Markets Shares, Dollars, 2000

Table 2-28                                                                                                                         2-29

RBOC DSL Services Markets Shares, Dollars, 2000

Figure 2-29                                                                                                                        2-30

RBOC DSL Subscriber Markets, Dollars, 2000

Table 2-30                                                                                                                         2-31

U.S. DSL Services Market Forecasts, Dollars, 2000

Table 2-31                                                                                                                         2-35

Total RBOC Access Lines, Number, 2000

Table 2-32                                                                                                                         2-35

Total Access Lines, Percent 2000

Figure 2-33                                                                                                                        2-37

RBOC Switched Access Lines as a Percent of

Total Switched Access Lines, 2000

Figure 2-34                                                                                                                        2-38

RBOC Business Access Line Market Share, 2000

Table 2-35                                                                                                                         2-39

RBOC Total Switched Access Line Market Shares, 2000

Figure 2-36                                                                                                                        2-40

RBOC Switched Business Access Lines as a Percent of

Total Switched And Voice Grade Equivalent Access Lines, 2000

Figure 2-37                                                                                                                        2-41

RBOC Voice Grade Equivalent Access Lines as a Percent of

Total Switched And Voice Grade Equivalent Access Lines, 2000

Figure 2-38                                                                                                                        2-42

RBOC Voice Grade Equivalent and Switched

Business Access Lines as a Percent of

Total Switched And Voice Grade Equivalent Access Lines, 2000

Figure 2-39                                                                                                                        2-43

RBOC Voice Grade Equivalent Access Line Market Shares, 2000

 

List of Tables and Figures

 

Figure 2-40                                                                                                                        2-44

RBOC Total Switched and Voice Grade Equivalent

Access Line Market Shares, 2000

Table 2-41                                                                                                                         2-45

Bell South Total Switched Access Lines By State, 1999 and 2000

Table 2-42                                                                                                                         2-48

Qwest Business Access Lines, By State, 1999 and 2000

Table 2-43                                                                                                                         2-49

Qwest Total Access Lines, By State, 1999 and 2000

Table 2-44  2-50

SBC Access Lines, 1999 

Table 2-45  2-51

SBC Access Lines, 2000 

Table 2-46  2-52

SBC Voice Grade Equivalents, 1999 

Table 2-47  2-52

SBC Voice Grade Equivalents, 2000 

Table 2-48  2-53

Bell Atlantic Switched Access Lines, 2000

Table 2-49  2-54

Verizon Access Lines, 2000

Table 2-50  2-55

Verizon / Northpoint Subscribers 

 

Table 3-1  3-1

Enterprise Business Target Markets 

Table 3-2  3-2

RBOC Data Target Services 

Table 3-3  3-3

RBOC End-User Networking 

Table 3-4  3-4

Types of RBOC Advanced Services 

Table 3-5  3-5

Internetworking Services 

Table 3-6  3-5

Network Optimization 

Table 3-7  3-6

Video Services 

Table 3-8  3-7

Interactive Multimedia Applications Services 

Table 3-9  3-8

IP-Based Solutions 

Table 3-10  3-9

Carrier Markets 

Table 3-11  3-10

Interconnection Services Provided 

Table 3-12  3-15

RBOC Global Networks Positioning 

 

List of Tables and Figures

 

Table 3-13  3-16

Data Services Digital Product Categories 

Table 3-14  3-21

Principal Competitive Factors In Web Hosting Market

Table 3-15  3-22

Web Hosting Market Success Factors 

 

Table 4-1  4-2

RBOC Data Initiatives 

Table 4-2  4-4

SBC Broadband Strategies 

Table 4-3  4-5

SBC Broadband Strategic Alliances 

Table 4-4  4-6

SBC Corporate Strategy for Data 

Table 4-5  4-9

SBC Broadband Applications 

Table 4-6  4-9

SBC Advanced Broadband-Powered Services 

Table 4-7  4-13

SBC IBM, PeopleSoft, and E*Trade Strategic Alliance 

Table 4-8  4-21

Qwest's Network Security And Reliability Architecture 

 

Table 4-9  4-23

Qwest Network Management Centers 

Table 4-10  4-26

BellSouth Positioning On The Need For

Replacement Of Traditional Switched Access Lines 

Table 4-11  4-29

BellSouth Midsize and Small Business Strategy 

Table 4-12  4-34

BellSouth Big Business Strategy 

Table 4-13  4-37

BellSouth Strategy To Serve The Interactive Marketplace 

Table 4-14  4-37

BellSouth Positioning To Address The Needs Of The Transaction Market

Table 4-15  4-39

Verizon Strategic Positioning For Data Communications 

Table 4-16  4-40

Verizon Northpoint Transaction Variables 

Table 4-17  4-40

Verizon Northpoint DSL Positioning 

Table 4-18  4-42

Verizon Video Services 

 

List of Tables and Figures

 

Table 5-1  5-3

Growth Sectors of BellSouth Businesses in 2000 

Table 5-2  5-5

BellSouth Customer Growth Market Drivers 

Table 5-3  5-7

Strengths and Weaknesses of BellSouth 

Table 5-4  5-9

Qwest Partners 

Table 5-5  5-10

Qwest Network Resource Optimization Factors 

Table 5-6  5-13

Qwest Network Advantages 

Table 5-7  5-14

Strengths and Weaknesses of Qwest

Table 5-8  5-27

Strengths and Weaknesses of SBC 

Table 5-9  5-39

Verizon Wireline Telecommunications Services Offerings 

Table 5-10  5-41

Verizon Global Wireless Telecommunications Services 

Table 5-11  5-42

Verizon Global Directory Domestic And International

Publishing Business Aspects 

Table 5-12  5-43

Strengths and Weaknesses of Verizon 


RBOC Data Communications Market Dynamics


 


Many of these Key Topics Have Phenomenal Subcategories


about the company

 

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.  Industry reports focus on opportunities that will expand existing markets or develop major new markets.  The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.  Market shares are provided.  Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.  The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

 

 

about the principal authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.  Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.  She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.  She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

 

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.  She holds several patents in micro-computing and parallel processing.  She has patents on the first electronic voting machine, and has patent applications for new voting machines, new multi-processors, the operating system for the Internet, and has developed a new n-dimensional mathematics.  She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.  Ms. Eustis is a graduate of Barnard College.

 

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