MICROSOFT OPERATING SYSTEM, APPLICATION, AND TRANSACTION SYSTEM STRATEGIES, FORECASTS 1998 – 2003
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Microsoft stands at the center of the convergence of voice and data communications. Microsoft’s success has been achieved by hiding complexity from the user and permitting users to solve issues intuitively.
Microsoft presents an essential key to client
computing -- promising intuitive mastery of complex technology.
Microsoft platforms provide a base set of products upon which further functionality
can be added. Microsoft has tens of thousands of companies adding
functionality to its base products. Suppliers as large as Cisco and
IBM to as small as two person software development teams utilize Microsoft
products as a base upon with further functionality can be added.
The promise of standard format provides a market driving force.
MICROSOFT WORLDWIDE OPERATING SYSTEM,
APPLICATION, AND TRANSACTION SYSTEM STRATEGIES, FORECASTS TO 2003
Consumer
operating systems
Consumer
applications
Enterprise
servers
Convergence
of voice and data
Microsoft
has the key to the desktop. Microsoft
access to the client directly and through servers is based on functionality that
supports the ability for users to solve issues intuitively. Hiding complexity from the user provides another key.
The Study Addresses These Questions:
·
What
is happening with consumer PC products?
·
What
is the impact of desktop communications?
·
How
do companies position for client markets?
·
What
are the high growth market sectors?
You NEED This Study
·
What
are the dynamics of Microsoft technology?
·
Why
are companies making strategic alliances?
·
What
are the successful market alliances?
·
What
are emerging market directions?
·
Who
are the best partners?
COMPANIES PROFILED
ACTIVE VOICE
ALCATEL
MICROSOFT
AT&T
BEA
HEWLETT-PACKARD
INPRISE
IBM
NEON
SUN MICROSYSTEMS
SYBASE
SYMANTEC
3COM
REPORT OUTLINE
executive summary
MICROSOFT
OPERATING SYSTEM, APPLICATIONS AND TOOLS STRATEGIES
Target Markets / PC Operating Systems
Consumer Platforms / IT Operating System Markets
Application Development
Desktop Applications / Interoperability
Server Market Description
Interoperable Office Solutions
Interapplication and Application / Database Enterprise Interoperability
Cross-Platform Application Development
Directory Services / Security / E-Mail Messaging
LAN Connectivity / System Management
Configuration / Well Defined Tasks
Positioned for Knowledge Workers
Training Tools / System Integration
Backward Compatibility / Migration Upgrades
Reducing Cost of Ownership
Providing Value / Technology
ATM / IP Telephony with TAPI 3.0
Virtual Private Networking
Microsoft PC and Server Market Forecasts
Market Driving Forces / PC Equipment Markets
Server Markets / Platform Licenses and Sales
PC Application Suites / Server Business Systems
Transaction Server Markets / OEM Analysis Fiscal Revenue / Calendar Year Revenue
Regional Analysis / Shifts in Sales Mix
Handheld / Consumer Operating Systems
Digital Set Top Operating System
Thin Clients / Pricing / Service Support
Application Development Tools
Business Analyst Message Broker Market
PC and consumer products
Retail PC Operating Systems
Windows 2000 Strategic Positioning
Windows 2000 Features and Functions
ATM with Microsoft Windows
IP Telephony with TAPI 3.0
Virtual Private Networking
Consumer Smart Cards
Display / Multimedia Support
Development Tools / Platforms / Windows CE
Desktop Applications
Office / Word / Excel / Access / Powerpoint
Outlook 2000 / Productivity Products
Desktop Finance / Input Devices and Peripherals
Microsoft Press / Virus Protection
Desktop Themes / Office Assistant
Office 2000 / Event Analysis Tools
Interactive and 3D Image Software
Microsoft Business Positioning
Windows NT Server / Business Strategy
NT Scalibility / Availablity
RAM Tuning / Management Model
Cost of Ownership
BackOffice / E-Business Positioning
Transaction Server
MTS Database Connections
ODBC Compliant Database
Transactions / Management Console
Distributed Transaction Coordinator
Component Functionality
Microsoft Message Queue (MSMQ)
Data Access
MTS Database Servers / MTS Database Support
Transaction Processing Monitors
Microsoft Cluster Server
Benefits, Uses Server Clustering / Uses Clusters
Cluster Management / Partner Support
Active Directory-Strategy
Directory Platform Positioning / Directory Functions
Active Directory / Exchange Integration
ADSI / Partners / Development Tools
Active Directory Namespace Design
Remote Management
Distributed File System / NT Security
IP Security Below Transport Level
Security Configuration Editor / Distributed Security
Alert / Response Management
Microsoft Message Queue Server
Distributed Security Services
SQL Server / Job Scheduling
Multiuser Technology
LIST OF TABLES AND FIGURES
FORECASTS
OF MICROSOFT MARKETS
Worldwide
Market Shares 1998
Worldwide
Market Revenue/Units, 1998 to 2003
Microsoft PC application product markets, %
Microsoft PC application development tools
Microsoft platform and business applications
Microsoft core
business market functions
PC operating system
functionality
Microsoft consumer
platform effort
Server operating
system functions
Microsoft solutions
partners
Major Unix vendors
shipping COM on systems
Leading systems
integrators supporting COM
Across mixed-platform
environments
Foundations for
information sharing
Directory services
functions / ADSI functions
Active directory
positioning / Integrated security
Exchange tools and
protocols
NT enabled remote
network systems
Key factors driving use of PC’s
Worldwide PC shipments / US PC shipments
PC commercial / consumer shipments
PC installed base, commercial / consumer
Global / U.S. LAN ports, installed base
Servers installed / E-mail messaging users
E-mail messaging shipments
Worldwide PC operating system shipments
Microsoft platform product markets percent
Microsoft platform products / PC applications
Microsoft business applications
Distributed transaction server market shares
Microsoft revenue / Quarterly revenue, segments
Microsoft OEM and regional markets percent
Microsoft quarterly revenue, OEM and regional
Microsoft regional markets percent / Revenue
Shifts occurring in the sales mix
Factors relating to purchase of software
Palmtop computer products
Handheld operating system market shares
Handheld operating system market forecasts
Handheld positioning and target markets
CE set top box operating systems target markets
List prices NT/2000 server / Office / Support –
Microsoft technical support
Applications development tools / Market shares
Business analyst message broker forecasts
2000 / Home network /
Advanced Internet
Multimedia / Target
markets
Windows CE operating
system functionality
New class of desktop
themes applications
Games enterprise
strategy parameters
NT scalability
improvements / High-availability
NT cost of ownership
/ E-business positioning
Issues for Microsoft
transaction server (MTS)
Components and
functions of (MTS)
MTS ODBC driver
compliant database features
Microsoft resource
dispenser alternatives
Companies ODBC driver
committed to MTS
Transaction
processing monitors interoperate
Microsoft transaction
server (MTS)
Server cluster
functionality / Administration
Primary benefits /
Uses of server clustering
Products for MSCS
clusters
Microsoft directory
strategy / Costs / Functions
LDAP servers /
Vendors supporting ADSI API
Managable network
infrastructure
Active directory
namespace architecture
Security combination
of technology and policy
Dominion based
security model
High level security /
IP security protocol
Alert/response
management events / SQL tasks
Benefits of NT-based
thin client terminals
REPORT METHODOLOGY
This is the thirty-fifth in a series of market forecasts of communications, telecommunications, Internet, and computer and telephone equipment. Interface equipment and applications integration form an integral part of telecommunications/data communications market convergence. The project leaders have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. In-depth interviews are conducted with a broad range of key vendor and user participants in the market. Opinion leaders are interviewed to determine market directions and new product features needed.
about
the company
WinterGreen Research, founded in 1985, provides
strategic market assessments in telecommunications, communications equipment,
health care and advanced computer technology.
Industry reports focus on opportunities that will expand existing markets
or develop major new markets. The
reports assess new product and service positioning strategies; new and evolving
technologies; and technological impacts on products, services, and markets.
Market shares are estimated. Leading
market participants are profiled, and their marketing strategies, acquisitions,
and strategic alliances are discussed. The
principals of WinterGreen Research have been involved in analysis and
forecasting of international business opportunities in telecommunications and
advanced computer technology markets for over 30 years.
about
the principal authors
Ellen T. Curtiss, Technical
Director, co-founder of WinterGreen Research, conducts strategic and market
assessments in technology-based industries.
Previously she was a member of the staff of Arthur D. Little, Inc., for
23 years, most recently as Vice President of Arthur D. Little Decision
Resources, specializing in strategic planning and market development services.
She is a graduate of Boston University and the Program for Management
Development at Harvard Graduate School of Business Administration.
She is the author of recent studies on worldwide telecommunications
markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has
done research in communications and computer markets and applications.
She holds several patents in microcomputing and parallel processing.
She is the author of recent studies of the Regional Bell Operating
Companies' marketing strategies, Linux, Middleware, EAI, Internet, and Intranet
markets. Ms. Eustis is a graduate
of Barnard College.
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Worldwide Operating System, Application, and Transaction System Market
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