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Report No. A803999298  250+Pages 140 Tables and Figures 1999   

    Microsoft stands at the center of the convergence of voice and data communications.  Microsoft’s success has been achieved by hiding complexity from the user and permitting users to solve issues intuitively.

    Microsoft presents an essential key to client computing  --  promising intuitive mastery of complex technology.  Microsoft platforms provide a base set of products upon which further functionality can be added.  Microsoft has tens of thousands of companies adding functionality to its base products.  Suppliers as large as Cisco and IBM to as small as two person software development teams utilize Microsoft products as a base upon with further functionality can be added.  The promise of standard format provides a market driving force.






Consumer operating systems

Consumer applications

Enterprise servers

Application development tools

Convergence of voice and data


Microsoft has the key to the desktop.  Microsoft access to the client directly and through servers is based on functionality that supports the ability for users to solve issues intuitively.  Hiding complexity from the user provides another key. 


The Study Addresses These Questions:

·        What is happening with consumer PC products?

·        What is the impact of desktop communications?

·        How do companies position for client markets?

·        What are the high growth market sectors?

You NEED This Study

·       What are the dynamics of Microsoft technology? 

·       Why are companies making strategic alliances?

·       What are the successful market alliances?

·       What are emerging market directions?

·       Who are the best partners?


ACTIVE VOICE                                                                                                                     









SUN MICROSYSTEMS                                                                                                       





executive summary                                                                                                                                                  


Target Markets / PC Operating Systems                                                                                                                        

Consumer Platforms / IT Operating System Markets                                                                                                       

Application Development                                                                                                                                                   

Desktop Applications / Interoperability                                                                                                                           

Server Market Description                                                                                                                                                

Interoperable Office Solutions                                                                                                                                         

Interapplication and Application / Database Enterprise Interoperability                                                                   

Cross-Platform Application Development                                                                                                                       

Directory Services / Security / E-Mail Messaging                                                                                                          

LAN Connectivity / System Management                                                                                                                       

Configuration / Well Defined Tasks                                                                                                                                

Positioned for Knowledge Workers                                                                                                                                  

Training Tools / System Integration                                                                                                                                

Backward Compatibility / Migration Upgrades                                                                                                               

Reducing Cost of Ownership                                                                                                                                             

Providing Value / Technology                                                                                                                                           

ATM / IP Telephony with TAPI 3.0                                                                                                                                   

Virtual Private Networking                                                                                                                                               

Microsoft PC and Server Market Forecasts                                                                                         

Market Driving Forces  / PC Equipment Markets

Server Markets / Platform Licenses and Sales

PC Application Suites / Server Business Systems

Transaction Server Markets / OEM Analysis Fiscal Revenue / Calendar Year Revenue

Regional Analysis / Shifts in Sales Mix

Handheld / Consumer Operating Systems

Digital Set Top Operating System

Thin Clients / Pricing  / Service Support

Application Development Tools

Business Analyst Message Broker Market

PC and consumer products                                                                                                                                 

Retail PC Operating Systems                                                                                                                                           

Windows 2000 Strategic Positioning                                                                                                                                

Windows 2000 Features and Functions                                                                                                                            

ATM with Microsoft Windows                                                                                                                                           

IP Telephony with TAPI 3.0                                                                                                                                               

Virtual Private Networking                                                                                                                                               

Consumer Smart Cards                                                                                                                                                     

Display / Multimedia Support                                                                                                                                           

Development Tools / Platforms / Windows CE                                                                                                                    

Desktop Applications                                                                                                                                                           

Office /  Word /  Excel / Access / Powerpoint                                                                                                                       

Outlook 2000 / Productivity Products                                                                                                                                  

Desktop Finance / Input Devices and Peripherals                                                                                                                

Microsoft Press / Virus Protection                                                                                                                                       

Desktop Themes /  Office Assistant                                                                                                                                     

Office 2000 / Event Analysis Tools                                                                                                                                      

Interactive and 3D Image Software                                                                                                                                       

Microsoft Business Positioning                                                                                                                    

Windows NT Server / Business Strategy                                                                                                                         

NT Scalibility / Availablity                                                                                                                                                

RAM Tuning / Management Model                                                                                                                                     

Cost of Ownership                                                                                                                                                                

BackOffice / E-Business Positioning                                                                                                                                

Transaction Server                                                                                                                                                             

MTS Database Connections                                                                                                                                              

ODBC Compliant Database                                                                                                                                              

Transactions / Management Console                                                                                                                               

Distributed Transaction Coordinator                                                                                                                              

Component Functionality                                                                                                                                                  

Microsoft Message Queue (MSMQ)                                                                                                                                

Data Access                                                                                                                                                                          

MTS Database Servers / MTS Database Support                                                                                                          

Transaction Processing Monitors                                                                                                                                     

Microsoft Cluster Server                                                                                                                                                   

Benefits, Uses Server Clustering / Uses Clusters                                                                                                                  

Cluster Management / Partner Support                                                                                                                                

Active Directory-Strategy                                                                                                                                                  

Directory Platform Positioning / Directory Functions                                                                                                         

Active Directory / Exchange Integration                                                                                                                               

ADSI / Partners / Development Tools                                                                                                                                  

Active Directory Namespace Design                                                                                                                                    

Remote Management                                                                                                                                                             

Distributed File System / NT Security                                                                                                                            

IP Security Below Transport Level                                                                                                                                      

Security Configuration Editor / Distributed Security                                                                                                            

Alert / Response Management                                                                                                                                              

Microsoft Message Queue Server                                                                                                                                    

Distributed Security Services                                                                                                                                           

SQL Server  / Job Scheduling                                                                                                                                           

Multiuser Technology                                                                                                                                                        



Worldwide Market Shares 1998

Worldwide Market Revenue/Units, 1998 to 2003

Microsoft PC application product markets, % 

Microsoft PC application development tools

Microsoft platform and business applications

Microsoft core business market functions                                                                                                                     

PC operating system functionality                                                                                                                                  

Microsoft consumer platform effort                                                                                                                                

Server operating system functions                                                                                                                                  

Microsoft solutions partners                                                                                                                                            

Major Unix vendors shipping COM on systems                                                                                                           

Leading systems integrators supporting COM

Across mixed-platform environments                                                                                                                             

Foundations for information sharing                                                                                                                              

Directory services functions / ADSI functions                                                                                                             

Active directory positioning / Integrated security

Exchange tools and protocols                                                                                                                                          

NT enabled remote network systems

Key factors driving use of PC’s

Worldwide PC shipments / US PC shipments

PC commercial / consumer shipments

PC installed base, commercial / consumer

Global / U.S. LAN ports, installed base

Servers installed / E-mail messaging users

E-mail messaging shipments

Worldwide PC operating system shipments

Microsoft platform product markets percent

Microsoft platform products / PC applications

Microsoft business applications

Distributed transaction server market shares

Microsoft revenue / Quarterly revenue, segments

Microsoft OEM and regional markets percent

Microsoft quarterly revenue, OEM and regional

Microsoft regional markets percent / Revenue

Shifts occurring in the sales mix

Factors relating to purchase of software

Palmtop computer products

Handheld operating system market shares

Handheld operating system market forecasts

Handheld positioning and target markets

CE set top box operating systems target markets

List prices NT/2000 server / Office / Support –

Microsoft technical support

Applications development tools / Market shares

Business analyst message broker forecasts

2000 / Home network / Advanced Internet

Multimedia / Target markets                                                                                                                                             

Windows CE operating system functionality                                                                                                                

New class of desktop themes applications                                                                                                                    

Games enterprise strategy parameters                                                                                                                            

NT scalability improvements / High-availability

NT cost of ownership / E-business positioning                                                                                                            

Issues for Microsoft transaction server (MTS)

Components and functions of (MTS)                                                                                                                             

MTS ODBC driver compliant database features                                                                                                           

Microsoft resource dispenser alternatives                                                                                                                     

Companies ODBC driver committed to MTS

Transaction processing monitors interoperate

Microsoft transaction server (MTS)                                                                                                                               

Server cluster functionality / Administration                                                                                                                 

Primary benefits / Uses of server clustering                                                                                                                  

Products for MSCS clusters                                                                                                                                             

Microsoft directory strategy / Costs / Functions                                                                                                         

LDAP servers / Vendors supporting ADSI API                                                                                                            

Managable network infrastructure                                                                                                                                  

Active directory namespace architecture                                                                                                                       

Security combination of technology and policy                                                                                                           

Dominion based security model                                                                                                                                       

High level security / IP security protocol                                                                                                                       

Alert/response management events / SQL tasks                                                                                                          

Benefits of NT-based thin client terminals







This is the thirty-fifth in a series of market forecasts of communications, telecommunications, Internet,  and computer and telephone equipment.  Interface equipment and applications integration form an integral part of telecommunications/data communications market convergence.  The project leaders have significant experience preparing industry studies.  Forecasts are based on primary research and proprietary data bases.  In-depth interviews are conducted with a broad range of key vendor and user participants in the market.  Opinion leaders are interviewed to determine market directions and new product features needed.

about the company


                        WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care and advanced computer technology.  Industry reports focus on opportunities that will expand existing markets or develop major new markets.  The reports assess new product and service positioning strategies; new and evolving technologies; and technological impacts on products, services, and markets.  Market shares are estimated.  Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.  The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.


about the principal authors


Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.  Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.  She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.  She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts. 


Susan Eustis,  President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.  She holds several patents in microcomputing and parallel processing.  She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Linux, Middleware, EAI, Internet, and Intranet markets.  Ms. Eustis is a graduate of Barnard College.

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Microsoft Worldwide Operating System, Application, and Transaction System Market Strategies, Forecasts to 2003

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