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Report No. A8031099284  210+Pages 115 Tables and Figures 1999   


    Messaging middleware represents a stable, full function platform and framework system for sending messages on computer and data networks.  With the convergence of voice and data, middleware messaging systems can be used to send transaction information across time and distance boundaries. Middleware messaging provides the base for EAI, application servers, and business process automation.

    Positioning messaging middleware has involved teaching the market that there is a primary benefit of eliminating complexity for the applications programmer.  The simplicity of message passing offered by IBM MQSeries, BEA, and Tibco lead the way for sending messages across platforms.  XML and Java applets represent new trends.  Middleware messaging vendors position application servers that depend on a mission critical network.  Mission critical messaging systems present significant opportunity to partner to companies wishing to participate in EAI and application server markets.  Messaging transmission architecture forms the base for other markets.

    Messaging middleware vendor market positions are solidifying.  No new competitor can hope to support all the platforms that current products support, giving incumbent providers of middleware messaging strategic market advantage.  XML and Java applets enable some Internet messaging.  The market opportunity that is evolving relates to EAI, which provides functionality incremental to that provided by messaging middleware.


Picture by Susie Eustis

Middleware Messaging: 

E-commerce Growth

Internet Growth

Mission Critical Functionality

Defacto Industry Standard



Market Forecasts 1998 to 2003


Market Strategies:  












Messaging Middleware: 

Open System

Cross Platform

Transaction Support

Stable Operating Framework

The Study Addresses These Questions:

                   What is driving Middleware Messaging markets?

                   What are trends in Messaging Middleware ?

                   How do companies position?

                   Which partner strategies work?

                 How do partnerships work?

                 What strategic alliances work?

                 What are Messaging Middleware directions?



BEA Systems







Level 8 Systems                                                                                    

MQ Software

New Era of Networks


Software AG

Saga Software






    Executive summary

 1  .MESSAGING MIDDLEWARE MARKET DEFINITION                                                                                                               

Network Computing

Open Middleware Systems

Businesses Engineering

Proprietary Middleware

Hide Complexity

Applications Programming

EAI Market Opportunity

De Facto Industry Standard


Benefits Of:

Mainframe Computing

Distributed Computing

Web Infrastructure

Network Computing

Switched, Multicast

Cloud Network Architecture

Component Architectures

Server Architectures



Integration Business Info

Business Process Management

Internet-Business Models

Message Architecture Models

Message Queuing Value

Enterprise App Integration

 2.   MISSION CRITICAL MESSAGING MARKET FORECASTS                                                                                                   

Market Opportunity                                                                                                                                                           

Market Driving Forces                                                                                                                                                       

Vendor Strategy                                                                                                                                                                  

Competitive Factors                                                                                                                                                           

Market Analysis                                                                                                                                                                 

Market Participants                                                                                                                                                            

Mission Critical Messaging

Publish Subscribe Forecasts                                                                                                                                            

Messaging Services Market                                                                                                                                             

Market Driving Forces                       

System Management                                                                                                                                                         

Application Development Tools                                                                                                                                      

Transaction Server Markets                                                                                                                                             

Internet Markets                                                                                                                                                                 


Internet Users                                                                                                                                                                     

Internet Purchases              


Business Analyst Management

Platform Analysis                                                                                                                                                               

Regional Analysis                                                                                                                                                              

Small And Mid Size Businesses

 3.   MIddleware MESSAGING products and services                                                                                                 

IBM MQSeries                                                                                                                                                                    

Business Integration Issues                                                                                                                                                

Message Handling                                                                                                                                                              

MQSeries Architecture                                                                                                                                                      

EAI / MQSeries Integrator                                                                                                                                                 

MQSeries Workflow                                                                                                                                                          


Platforms For MQSeries                                                                                                                                                    

MQSeries For OS/390                                                                                                                                                       

MQSeries For AS/400                                                                                                                                                       

MQSeries For Linux                                                                                                                                                          

MQSeries For Solaris                                                                                                                                                         

Personal Digital And Mobile

Pervasive Computing

Industry Positioning

Application Interfaces (APIs)

Business Partner Support

MQSeries Direction

BEA / Tuxedo / Platforms

TIBco Active Enterprise

TIB / Active Enterprise Product

Tib Active Enterprise Benefits

Real-Time Information

Personalized Information

Modular And Flexible

Efficient Network Capacity                                                                                                                                               

Industry Specific Solutions                                                                                                                                                

Messaging Adapters

Information Transformation Flow

Microsoft Message Queue                                                                                                                                               

Microsoft Transaction Server                                                                                                                                            

MSMQ Performance                                                                                                                                                         

Microsoft COM / DCOM                                                                                                                                                 

STC COM/DCOM                                                                                                                                                            

TIBCO Publish / Subscribe Solution For Microsoft COM+                                                                                            

Software AG Integration

EntireX With COM / DCOM                                                                                                                                           

SAP Messaging                                                                                                                                                                  

SAGA Systems Messaging                                                                                                                                              

Blue Lobster  


Level 8 Products                                                                                                                                                                 


Candle Roma / MQSecure                                                                                                                                                 

Platform Coverage Strategy                                                                                                                                               

Management Systems                                                                                                                                                       

Candle / BMC                                                                                                                                                                    

BMC Patrol For MQ                                                                                                                                                         

BMC Storage Management                                                                                                                                                

Messaging Services                                                                                                                                                           

IBM / Candle / BMC

Software AG / Level 8

VPN Protocols                                                                                                                                                                     


Cisco / Network Associates                                                                                                                                               


 4.   MIddleware MESSAGING systems technology                                                                                                      

Pager Messaging Systems

Distributed Internet

Windows DNA Architecture

Application Programming

Java Message Compliance

XML Performance Issues

Distributed Transactions

Standards Council                                                                                                                                                              

Open Applications Group

 5.   MIddleware MESSAGING company profiles                                                                                                             


Market Shares / Forecasts,  1998-2003

Messaging Middleware Functionality / EAI

Benefits Mainframe / Distributed Computing

Enterprise Use Of The World Wide Web

Intranets / Value Of Internet Appliances

Middleware Messaging Deployment Platform

Telecommunications Environments

Messaging Middleware Business Processes

Emerging Challenges And Opportunities

Message Architecture Models

Messaging Middleware Market Conditions

Technology Positioning / Market Driving Forces

Strategies / Competitive Factors

Middleware Messaging Market Shares, 1998

Shipments Units/Dollars / Installed Base, Units, Publish Subscribe Market Forecast, 1998-2003                        

VPN Service Markets / Services Participants                                                                                                                 

Challenges Of Vertical Market Messaging

Message Queuing Services Business Drivers                                                                                                               

Management System Market Shares, 1998                                                                                                                     

System Management Shipments, Dollars

Applications Development Tools, Market Shares

Applications Development Tools, Forecasts

Distributed Transaction Server Market Shares,

Internet Purchases Market Forecast, Dollars,

E-Commerce Software Applications                                                                                                                                

Growth Of Internet Users Worldwide                                                                                                                             

EAI Message Broker Suite Market Shares, 1998                                                                                                           

Message Broker Suite Market Segment Forecast,

Business Analyst Message Broker Forecasts

Servers Installed  /  Regional Market Analysis

Handheld Operating System Market Shares

MQSeries Features / Functions                                                                                                                                       

Business Integration Issues                                                                                                                                             

Tivoli MQSeries Management Features                                                                                                                         

New Platforms For MQSeries                                                                                                                                           

MQSeries Banking And Finance Applications                                                                                                             

MQSeries Industry / Partner Positioning                                                                                                                       

MQSeries Features For Java Client

IBM Extension Of The Business Integration

BEA Tuxedo Mission Critical Positioning                                                                                                                      

BEA Tuxedo Requirements Positioning                                                                                                                         

BEA Tuxedo Platforms                                                                                                                                                      

BEA WebLogic Enterprise Product Positioning                                                                                                           

TIB/ActiveEnterprise Product Suite Solution                                                                                                                

Benefits Of Tibco Technology / TIB/Adapters                                                                                                             

TIB/Rendezvous Features And Functions                                                                                                                    

Microsoft Message Queue Server (MQS)

Network Protocols Supported By MSMQ                                                                                                                      

MSMQ Servers Functions                                                                                                                                                

Applications Work On All Microsoft 32 Bit                                                                                                                  

Integrasolv Middleware Project Types                                                                                                                           

Level 8 Falcon MQ Features                                                                                                                                             

Candle MQSecure Functions                                                                                                                                           

Strengths Of MQSecure                                                                                                                                                    

Candle Command Center Admin Pac                                                                                                                               

VPN Advantages                                                                                                                                                                

Partners Throughout The Value Chain                                                                                                                           

Cisco VPN Market Presence                                                                                                                                             

Network Associates Partnerships                                                                                                                                   

Microsoft Partners For Distributed Internet

Middleware Application Policies                                                                                                                                     

Enterprise Integration Standards Council Goals                                                                                                           

BMC Strategic Positioning / BMC Partners                                                                                                                   

Candle Strategic Alliances                                                                                                                                                

Candle Industry Relationships                                                                                                                                         

IntegraSolv Architecture / Clients                                                                                                                                   

Selected CommerceQuest Clients                                                                                                                                    

Software AG's Product Areas / Services                                                                                                                        

Key Elements Of Software AG Strategy                                                                                                                         

TSI Alliance Partners / Customers,  VARs, ISVs


This is the thirty second in a series of market forecasts of communications, telecommunications, Internet,  and computer and telephone equipment.  Middleware messaging productsform an integral part of voice and data market convergence.  The project leaders have significant experience preparing industry studies, having written over 300.  Forecasts are based on primary research and proprietary data bases.  In-depth interviews are conducted with a broad range of key vendor and user participants in the market.  Opinion leaders and users are interviewed to determine market directions and new product features needed.

about the company


            WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care and advanced computer technology.  Industry reports focus on opportunities that will expand existing markets or develop major new markets.  The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.  Market shares are provided.  Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.  The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.


about the principal authors


Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.  Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.  She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.  She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts. 


Susan Eustis,  President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.  She holds several patents in microcomputing and parallel processing.  She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, and of a study of Internet and Intranet markets.  Ms. Eustis is a graduate of Barnard College.


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