Apnea: Strategic Opportunities In Sleep And Pulse
Oximetry--
Equipment Forecasts To 2000
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Sleep equipment markets are poised for rapid expansion as new target markets evolve. Sleep has hitherto been considered a respiratory problem to be solved by pulmonologists, respiratory specialists, and general practice physicians. Pulse oximetry has been considered a way to detect apnea during anesthesia during emergencies, and for use with patients with respiratory problems. Now, pulse oximetry and sleep devices are poised to enter new cardiology and neurology markets. New recognition of the harmful effects of apnea during sleep expand sleep difficulties beyond respiratory functionality. Short periods of apnea over prolonged time spans are thought to cause physical problems that will open new markets.
APNEA AND CARDIOLOGY:
STRATEGIC OPPORTUNITIES IN SLEEP
EQUIPMENT FORECASTS TO 2000.
MARKET OPPORTUNITIES
Sleep equipment markets are poised for rapid expansion as apnea is proved to impact cardiac conditions. Sleep has hitherto been considered a respiratory problem to be solved by pulmonologists,. As cardiologists become the primary prescriber of sleep products, equipment markets will change.
Pulse oximetry is poised for rapid expansion into a range of new markets as sleep devices are prescribed in home and hospital environments for cardiology and neurology patients.
New recognition of the harmful effects of apnea during sleep expand sleep difficulties beyond respiratory functionality. Short periods of apnea over prolonged time spans are thought to cause basic physical problems impacting all organs due to the lack of oxygen. New research will open markets
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WHAT IS THE POTENTIAL FOR SPECIFIC MARKET SEGMENTS
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STRATEGIC MARKET DEFINITION
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Sleep and pulse oximeter market growth factors
Key Findings of
Study
Key Market Directions and Opportunities
· Recognition of the wide impact of apnea
· Apnea thought to be key component of heart disease
· Cardiologists represent new focus for marketing effort
· Apnea detection equipment to be used in home environments to look for heart disease
· Increasing penetration of sleep equipment
Sleep and pulse oximeter market growth factors
· Increasing diversification of the health care delivery process
· Increasing use of alternate site care delivery sites
· Continuing need for automation of care delivery process
· Increasing need to improve productivity of clinical and care giver staff
· New recognition of impact of sleep apnea on hypertension
· New recognition of impact of sleep apnea on cardiac disease
· New recognition of impact of sleep apnea on brain disorders
· New recognition of impact of oxygen desaturation during sleep on patients undergoing anesthesia
· Recognition that sleep apnea does not leave a marker, impact must be inferred
· Transitory nature of desaturation
· Continuing need for automation of care delivery process
· Increasing productivity of clinicians and care givers
· Improving productivity of health care services delivery staff.
table
of contents
executive summary
market growth factors
market forecasts
clinical implications
strategic positioning
care delivery sites
technology
strategic marketing
product positioning
1. MARKET DEFINITION AND DESCRIPTION
Definition
Market Description And Market Trends
Aging Population
Incidence of Disease
Symptoms and Disease Description
Sudden Infant Death Syndrome
Clinical Diagnosis of Sleep Apnea
Hospital Diagnostic Sleep Studies
Hospital Trends
Home Diagnostic Sleep Studies
2. SLEEP DISORDER MARKET
FORECASTS AND MARKET SHARES
MARKET CHANGES
SUMMARY FORECASTS
HOSPITAL/CLINIC SLEEP SYSTEMS
PORTABLE ADULT SLEEP DIAGNOSTIC EQUIPMENT
INFANT SLEEP MONITORS
CPAP AND BILEVEL EQUIPMENT
HOSPITAL PULSE OXIMETRY
HOME AND ALTERNATE SITE PULSE OXIMETRY
FETAL PULSE OXIMETRY
3. CARDIAC IMPLICATIONS
Relationship Between Snoring or Sleep Apnea and the Heart
PREMATURE VENTRICULAR CONTRACTIONS (PVCS)
STROKE
Sleep Disorder Treatment
Impact of Multiple Treatments
Rest Habits
Drugs
Surgery
Treatment / Equipment
BiPAP
Patient Education Efforts
4. NIH EFFORTS TO IDENTIFY SLEEP APNEA
The National Institutes of Health Consensus Development
Conference on the Treatment of Sleep
Standardization
5. PRODUCTS AND TECHNOLOGY
CLINICAL SLEEP SYSTEMS
SENSORMEDICS
AEQUITRON/CNS
NELLCOR/PURITAN-BENNETT
K2G POLYGRAPH SYSTEM FOR
PHYSIOLOGICAL SLEEP DIAGNOSIS
THE GRASS MODEL 7 POLYGRAPH
GRASS MODEL 7400
PHYSIOLOGICAL RECORDER
NICOLET BIOMEDICAL INSTRUMENTS
HOSPITAL BEDSIDE APNEA MONITORS
HEALTHDYNE TECHNOLOGIES
HOME PULSE OXIMETRY STUDIES
PORTABLE SLEEP STUDY EQUIPMENT
SYNECTICS
NELLCOR/EDENTEC
HEALTHDYNE
AEQUITRON MEDICAL
HOME MOVEMENT STUDIES
INTELLIGENT CPAP MACHINES.
HUMIDIFICATION
INFANT APNEA MONITORS
HEALTHDYNE
AEQUITRON
CPAP
RESPIRONICS
DEVILBISS
HEALTHDYNE
NELLCOR/PURITAN-BENNETT
table of contents (Continued)
DEVILBISS
INNOVATIVE MEDICAL SYSTEMS
RESCARE
BILEVEL PRESSURE SUPPORT
RESPIRONICS
HEALTHDYNE
NELLCOR/PURITAN-BENNETT
PULSE OXIMETERS
NELLCOR, OHMEDA
PALCO LABS, NONIN
RESPIRONICS
NOVAMETRIX, BCI
HEALTHDYNE
CAPNOGRAPHY
NELLCOR
SUPPLIES
ELECTRODES
TRANSDUCERS
CPAP MASKS
PULSE OXIMETER SENSORS
COMPANY PROFILES
MARKET DESCRIPTION AND MARKETING STRATEGIES
SOLUTIONS
TARGETING GLOBAL OPPORTUNITIES
TARGETING SPECTRUM OF HEALTHCARE SETTINGS
HOSPITAL CLINICAL POSITIONING
HOSPITAL MARKET CLIMATE
HMOS AND MANAGED CARE
SUBACUTE CARE AND SKILLED NURSING FACILITIES
MOVE TO OUTPATIENT DIAGNOSTIC CENTERS
HOME BASED CARE
STRATEGIC ALLIANCES
OHMEDA/HEWLETT-PACKARD
NELLCOR OEM AGREEMENTS
appendix a SLEEP STUDIES
list of tables and figures
CONDITIONS CAUSED BY PROTRACTED HYPOXIA
TYPES OF SLEEP APNEA
SLEEP LABORATORY TESTING:
PHYSIOLOGY OF SLEEP