Web 2.0 Server Market Shares, Strategies, and Forecasts, 2008-2014

Table of Contents

Web 2.0 Servers Executive Summary ES-1

Web 2.0 Implements Push Technology ES-1

Web 2.0 Networking Heuristics Value ES-3

Web 2.0 Server Market Driving Forces ES-5

Web 2.0 Server Market Shares ES-9

Web 2.0 Server Forecasts ES-11

1. Web 2.0 Servers Market Description and Market Dynamics 1-1

1.1 Web 2.0 Internet Scale Mainstream Applications 1-1

1.1.1 Web 2.0 Design Patterns 1-2

1.1.2 Data is t Next for Web 2.0 1-3

1.1.3 Network Effects 1-3

1.1.4 Collaboration 1-4

1.1.5 Social Networking Heuristics 1-4

1.1.6 Wiki-Style Collaborative Editing 1-5

1.2 Core Competencies of Web 2.0 1-6

1.3 Web 2.0 Next Generation Applications 1-7

1.4 Web 2.0 Impact On Business Environment 1-9

1.4.1 Web 2.0 Corporate and Marketing Communications 1-13

1.5 Blogging 1-15

1.5.1 Architecture of Participation 1-15

1.5.2 Permalink Functionality 1-17

1.6 Web 2.0 Driven By Data 1-18

1.6.1 Control Over The Database 1-18

1.7 Web 2.0 Advertising Business 1-19

1.7.1 Google's Lightweight Programming Model

Has Led To The Creation Of Numerous Value-Added Services 1-20

1.8 Scientific Collaboration Using Web 2.0 1-25

1.8.1 OpenWetWare Project At MIT 1-26

2. Web 2.0 Servers Market Shares and Forecasts 2-1

2.1 Advertising Revenue Drives Web 2.0 2-1

2.1.1 Web 2.0 Changing How The Enterprise And Society

Functions 2-1

2.1.2 Web 2.0 Server Market Driving Forces 2-3

2.1.3 Google Technologies Leverage AJAX To Implement

Web Design 2-6

2.2 Web 2.0 Server Market Shares 2-9

2.2.1 HP Web 2.0 2-14

2.2.2 Dell Selling PCs in Second Life! 2-14

2.2.3 Google 2-15

2.2.4 IBM iDataPlex Web 2.0 Form Factor 2-15

2.2.5 Sun Web 2.0 Internet 2-16

2.2.6 Google 2-16

2.2.7 Robotic Manufacturing 2-17

2.3 x86 Market Shares 2007 2-17

2.4 Web 2.0 Server Forecasts 2-22

2.4.1 Server Electricity Usage 2-27

2.4.2 Google Investing In Renewable Energy 2-29

3. Web 2.0 Servers Description 3-1

3.1 Sun Web 2.0 Internet 3-1

3.1.1 Sun Web 2.0 Positioning 3-2

3.1.2 Sun Microsystems Web 2.0 Innovation 3-2

3.1.3 Sun / Fujitsu 3-3

3.1.4 Sun, Fujitsu, and Fujitsu Siemens Web 2.0 Energy

Efficient Servers 3-4

3.1.5 Fujitsu / Sun 3-5

3.1.6 Sparc Enterprise T5140 And T5240 Servers Scale 3-5

3.1.7 SPARC Enterprise T5140 and T5240 Servers 3-6

3.2 IBM Web 2.0 3-7

3.2.1 IBM Web 2.0 Technologies 3-7

3.2.2 IBM Web 2.0 iDataPlex 3-8

3.2.3 IBM iDataPlex Web 2.0 Form Factor 3-9

3.2.4 IBM Web 2.0 Mashups 3-10

3.2.5 IBM Internally Developing And Evangelizing Web 2.0 Tools 3-11

3.3 HP Web 2.0 3-12

3.3.1 Hewlett-Packard HP Proliant 3-14

3.4 Dell 3-19

3.4.1 Dell 2-Socket 1U High Availability Rack Server 3-21

3.4.2 Dell Selling PCs in Second Life! 3-22

3.5 Intel® Web 2.0 Technology Development 3-22

3.6 AMD 3-26

3.7 Google 3-26

3.7.1 Google Infrastructure 3-27

3.8 Microsoft Platform Approach Instead of Application 3-28

3.8.1 Akamai vs. BitTorrent 3-30

3.8.2 Harnessing Collective Intelligence 3-31

4. Web 2.0 Implementations and Technology 1

4.1 Google Scale Mainstream Applications Gmail and Google Maps 4-1

4.1.1 Google.com—Search and Personalization 4-3

4.1.2 Google Scholar. 4-4

4.1.3 Google Server Implementation for Web 2.0 4-5

4.1.4 Google Replicates The Web pages 4-6

4.1.5 Google Map / Reduce Framework Runs In

Parallel On 1,000 Machines 4-8

4.1.6 Google Global Work Queue 4-9

4.1.7 Communication, Collaboration and Communities 4-9

4.1.8 Google Spent $250 Million On Hardware

Equipment In 2004, $1.4 Billion in 2007 4-10

4.1.9 Google Uses 1.8 Million Servers, Search Results,

Images, Videos, Emails And Ads 4-13

4.1.10 Google Dynamic Architecture Implementation 4-14

4.1.11 Short Description of Google Search Engine

Dynamic Architecture 4-17

4.1.12 Google BigFiles 4-18

4.1.13 Google Repository 4-18

4.2 eBay Infrastructure 4-19

4.2.1 Sun Storage Helps Keep The Store Open 4-22

4.2.2 eBay’s Infrastructure Evolution 4-23

4.3 Microsoft .Net Defines Reusable Modules Dynamically 4-24

4.3.1 Microsoft Data Center Size 4-24

4.3.2 Microsoft Combines Managed Modules into Assemblies 4-26

4.3.3 Microsoft Architecture Dynamic Modular Processing 4-28

4.4 IBM® WebSphere® Application Server Feature Pack for

Web 2.0 4-30

4.4.1 IBM Web 2.0 Steps To Deploy Websphere

Application Server Using Virtual Image Templates 4-31

4.4.2 IBM WebSphere Application Server Feature Pack 4-36

4.5 Facebook 4-38

4.6 MySpace 4-40

4.7 Reunion 4-43

4.8 Software Release Cycle 4-44

4.9 iTunes and TiVo 4-45

5. Web 2.0 Servers Company Profiles 1

5.1 DoubleClick vs. Overture and AdSense 1

5.2 Facebook 5-1

5.3 FortiusOne 5-2

5.4 Fujitsu 5-2

5.4.1 Fujitsu Network Communications 5-6

5.4.2 Fujitsu Considers WiMAX vs. 3G vs. Wi-Fi 5-6

5.4.3 Fujitsu FLASHWAVE® 7500 Small System 5-7

5.4.4 Fujitsu FASST Transition Solutions 5-7

5.5 Google 5-7

5.5.1 Google Revenues 5-9

5.5.2 Wayne Rosing Former CTO Comments On Push Technology 5-14

5.6 Hewlett Packard 5-17

5.6.1 HP Products and Services: Segment Information 5-18

5.6.2 Hewlett Packard Technology Solutions Group 5-18

5.6.3 Hewlett Packard Enterprise Storage and Servers 5-19

Hewlett Packard Service-Oriented Architecture 5-21

HP SOA Center Components 5-21

HP Financial Information 2008 5-23

HP Personal Systems Group 5-24

HP Imaging and Printing Group 5-24

HP Enterprise Storage and Servers 5-24

HP Services 5-25

HP Software 5-25

HP Financial Services 5-25

HP Technology Positioning 5-28

5.7 IBM 5-28

5.7.1 IBM's Capabilities 5-31

IBM SOA Infrastructure 5-32

IBM WebSphere SOA Business Integration Foundation 5-33

5.7.2 IBM 2008 Fourth-Quarter and Full-Year Revenue 5-34

5.8 MySpace 5-44

5.9 Postful 5-45

5.10 Reunion 5-46

5.11 SearchForce 5-46

5.12 Sun Microsystems 5-47

5.12.1 Sun Microsystems Network Computing Infrastructure 5-47

5.12.2 Sun Business Strategy 5-48

5.12.3 Sun Startup Essentials Program 5-52

5.12.4 Sun Web 2.0 Customer Base 5-53

5.13 Yahoo 5-53

5.13.1 Yahoo has 30,000 servers. 5-54

5.13.2 Yahoo Revenues 5-57

5.13.3 Yahoo Business Segment Results 5-58

5.13.4 Yahoo Server Capital Expenditures 5-59

List of Tables and Figures

Table ES-1 ES-7

Web 2.0 Market Driving Forces

Table ES-1 (Continued) ES-8

Web 2.0 Market Driving Forces

Figure ES-2 ES-10

Worldwide Web 2.0 Low End x86 Server Shipments

Market Shares, Dollars, 2007

Figure ES-3 ES-11

Worldwide Web 2.0 Small Server Shipments

Market Forecasts, Dollars, 2008-2014

Table 1-1 1-6

Harnessing Collective Intelligence

Table 1-2 1-7

Web 2.0 Next Generation Applications Providers

Table 1-3 1-8

Web 2.0 Web Space Characteristics

Table 1-4 1-10

Web 2.0 Next Generation Applications

Table 1-5 1-11

Web 2.0 Next Generation Functions

Table 1-6 1-21

Mashup Market Opportunity

Table 1-7 1-23

Web 2.0 Internet Examples

Table 1-7 (Continued) 1-24

Web 2.0 Internet Examples

Table 2-1 2-4

Web 2.0 Market Driving Forces

Table 2-1 (Continued) 2-5

Web 2.0 Market Driving Forces

Table 2-2 2-7

Web 2.0 Ajax Technology Functions

Figure 2-3 2-10

Worldwide Web 2.0 x86 Server With Onboard Storage Shipments

Vendor and Internal Purchase Market Shares, Dollars, 2007

Table 2-4 2-11

Worldwide Web 2.0 x86 Server With On Board Storage

Vendor and Internal Purchase Shipments, Market Shares,

Dollars, 2007

Table 2-5 2-12

Worldwide Web 2.0 x86 Server With On Board Storage

Vendor and Internal Purchase Shipments, Market Shares,

Units, 2007

Table 2-6 2-13

Worldwide Web 2.0 x86 Server With On Board Storage

Vendor and Internal Purchase Shipments, Market Shares,

Units, 2007

Table 2-7 2-18

Worldwide Low End x86 Server Shipments, Market Shares,

Dollars, 2007

Table 2-8 2-19

Worldwide Low End x86 Server Shipments, Market Shares,

Units, 2007

Table 2-9 2-20

Worldwide Low End x86 Server Shipments, Market Shares,

Units, 2007

Table 2-10 2-21

Worldwide Web 2.0 Low End x86 Integrated Storage Server

Shipments, Market Shares, Units, 2007

Figure 2-11 2-22

Worldwide Web 2.0 Server and Low End x86 Server With

On Board Storage Market Forecasts, Dollars, 2008-2014

Table 2-12 2-23

Worldwide Web 2.0 Server and Low End x86 Server

With On Board Storage Market Forecasts, Dollars, 2008-2014

Table 2-13 2-25

Worldwide x86 Server and On Board Dual Processor and

Quad Processor Market Forecasts, Dollars, 2008-2014

Figure 2-14 2-28

WinterGreen Research ROI Google Server Electricity Analysis

Figure 2-15 2-29

WinterGreen Research Google Server Air Conditioning

and Total Electricity Analysis

Table 3-1 3-1

Sun Web 2.0 Internet Positioning

Figure 3-2 3-8

IBM2.0 iDataPlex

Table 3-3 3-13

HP Web 2.0 SDP 2.0's Portfolio Of Solutions

Table 3-3 (Continued) 3-14

HP Web 2.0 SDP 2.0's Portfolio Of Solutions

Table 3-4 3-17

Hewlett Packard Web 2.0 Server Positioning

Table 3-5 3-18

Hewlett Packard Web 2.0 Server Applications

Table 3-6 3-19

HP SIP Solution Benefits

Figure 3-7 3-20

Dell f5 Web 2.0 Server

Table 3-8 3-21

Dell PowerEdge 1950 III Server

Table 3-9 3-23

Intel Web 2.0 applications Design Support

Table 3-10 3-24

Intel Web 2.0 TDK Developer Functions

Table 3-11 3-25

Intel Web 2.0 Software Key Features

Table 4-1 4-2

Google Use of Ajax Technology

Table 4-2 4-12

WinterGreen Research Server Energy Costs

for 14 Servers with 3 Processors

Figure 4-2 4-14

Google Dynamic Architecture

Figure 4-4 4-19

Repository Data Structure

Figure 4-5 4-20

EBay Architecture

Table 4-6 4-24

Microsoft .Net Defines Reusable Modules

Figure 4-7 4-25

MegaData Center Capital Expenditures

Figure 4-8 4-27

Microsoft .NET assemblies:

Figure 4-9 4-29

Microsoft Architecture Dynamic Modular Processing

Figure 4-10 4-32

Steps To Deploy IBM WebSphere Application Server

Using A Virtual Image Template

Figure 4-11 4-33

WebSphere Application Server Network Deployment

Installation And Configuration Steps

Figure 4-12 4-37

IBM Web Architecture

Table 4-13 4-38

Facebook Description. 2007 to April 2008

Table 4-13 (Continued) 4-39

Facebook Description. 2007 to April 2008

Table 4-13 (Continued) 4-40

Facebook Description. 2007 to April 2008

Table 4-14 4-41

MySpace Metrics

Table 4-14 (Continued) 4-42

MySpace Metrics

Table 4-15 4-43

Reunion Metrics

Figure 5-1 5-3

Fujitsu Server Innovation

Table 5-2 5-4

Fujitsu Server Positioning

Table 5-3 5-5

Fujitsu Servers

Table 5-4 5-10

Google Advertising Positioning

Table 5-5 5-22

HP Systinet SOA Center Components Key Capabilities

Table 5-6 5-55

Yahoo Search Offerings