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Report
# SH29821402 | 335 Pages | 72 Tables and Figures | 2005 |
Check
Out These Key Topics!
Enterprise Streaming Media Market
Shares and Forecasts
Streaming Media Enterprise Market
Outlook
Broadband Communications
Enterprise Streaming Media Driving
Forces
Operating System Focus On Media
Delivery
Media Hosting
Channel Streaming Media Model
Streaming Media In Telecom Networks
What is Streaming Media?
Protecting The Copyrights Of Movies
and Music
Distribution
Electronic Commerce and
Subscription Services
Internet Access Devices Enhance The
Value OF The Channel
Media Streaming Enterprise Market
Categories
Digital
media services and software are central to streaming media enterprise marketing
and sales efforts. Streaming media is central to all aspects of Internet
channel presentation.
Enterprises use streaming media systems to find, play, purchase and manage free
and premium digital content, including music, video and games as background
used for advertising.
The main players are Real Networks, Microsoft, and Cisco System, with Real
leading the market at 63%. Real's leading products are in digital music, games,
and video, and with the present domination of music and video in the streaming
media market, this puts them in the leading position.
Microsoft is able to have a strong position in the market because they
distribute their streaming media server, player, tools and digital rights
management products by bundling them with the Windows operating systems at no
additional cost. One in four enterprises are using some aspect of Microsoft
streaming media.
Cisco's ECDN solution, the Cisco Application and Content Networking (ACN)
System, allows organizations of all sizes to extend e-business applications to
the branch. Because Cisco is not involved in the music and video side of
streaming media, they are behind Real and Microsoft. However, their involvement
with the business aspects still gives them a leading position in the market.
Music and video dominate the market. And while the business side of streaming
media begins to catch up to music and video, these segments will still grow due
to their popularity.
The market forecast for the global enterprise streaming media. Starting at
$65.7 million, the market will reach nearly $300 million by 2011. This growth
will be fueled by the continuing strength of the music and video aspect of
streaming media, as well as the growth of the business aspect with enterprise
conferencing, enterprise training, and enterprise channel internet.
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Companies Profiled |
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Real Networks |
Macromedia |
This is the 247th report in a series of market research
reports that provide forecasts in communications, telecommunications, the
internet, computer, software, and telephone equipment. The project leaders take
direct responsibility for writing and preparing each report. They have
significant experience preparing industry studies. Forecasts are based on
primary research and proprietary data bases. Forecasts reflect analysis of the
market trends in the segment and related segments. Unit and dollar shipments are
analyzed through consideration of dollar volume of each market participation in
the segment. Market share analysis includes conversations with key customers of
products, industry segment leaders, marketing directors, distributors, leading
market participants, and companies seeking to develop measurable market share.
Over 200 in-depth interviews are conducted for each report with a broad range
of key participants and opinion leaders in the market segment.
WinterGreen Research, founded in 1985, provides strategic
market assessments in telecommunications, communications equipment, health
care, and advanced computer technology. Industry reports focus on opportunities
that will expand existing markets or develop major new markets. The reports
assess new product and service positioning strategies, new and evolving
technologies, and technological impact on products, services, and markets.
Market shares are provided. Leading market participants are profiled, and their
marketing strategies, acquisitions, and strategic alliances are discussed. The
principals of WinterGreen Research have been involved in analysis and
forecasting of international business opportunities in telecommunications and
advanced computer technology markets for over 30 years.
Ellen T. Curtiss, Technical
Director, co-founder of WinterGreen Research, conducts strategic and market
assessments in technology-based industries. Previously she was a member of the
staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President
of Arthur D. Little Decision Resources, specializing in strategic planning and
market development services. She is a graduate of Boston University and the
Program for Management Development at Harvard Graduate School of Business
Administration. She is the author of recent studies on worldwide
telecommunications markets and the Top Ten Telecommunications market analysis
and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done research
in communications and computer markets and applications. She holds several
patents in microcomputing and parallel processing. She is the author of recent
studies of the Regional Bell Operating Companies' marketing strategies,
Internet equipment, a study of Internet Equipment, Worldwide Telecommunications
Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and
Application Integration markets. Ms. Eustis is a graduate of Barnard College.
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