Enterprise Streaming Media Market Shares, Strategy, and Forecasts, Worldwide, 2011 to 2017

Table of Contents

Enterprise Streaming Media Executive Summary

Enterprise Streaming Media Executive Summary ES-1

Enterprise Streaming Media Market Driving Forces ES-1

Enterprise Streaming Media Market Shares ES-3

Enterprise Streaming Media Market Forecasts ES-4

Enterprise Streaming Media Market Description and Market Dynamics

1. Enterprise Streaming Media Market Dynamics and

Market Description 1-1

1.1 Knowledge Worker Media Market Opportunity 1-1

1.1.1 Streaming Media Software Systems Industry Adoption 1-2

1.1.2 Knowledge Workers Must Be Able To Exchange

This Information 1-2

1.1.3 Streaming Media Improves Productivity 1-3

1.1.4 Streaming Media Software Systems

Centralized Content Online 1-4

1.1.5 Streaming Video delivery method 1-4

1.1.6 Enterprise-Streaming Video 1-5

1.2 Streaming Media Knowledge Worker Market Opportunity 1-10

1.2.1 Streaming Media Facilities Collaboration 1-10

1.2.2 Adobe Acrobat Streaming Media Positioning 1-11

1.3 Implementing An Effective Enterprise Video

Communications Strategy 1-13

1.3.1 Corporate Governance and Compliance 1-16

1.4 Enterprise Video Communications Needs Assessment

Matrix 1-17

1.4.1 Streaming Media Solution Components 1-19

1.4.2 Enterprise Video Information Platform Promotes

Content Sharing And Content Reuse 1-22

1.5 Enterprise Video Communications 1-24

1.6 Streaming Media Enterprise Market Outlook 1-26

1.7 Media Streaming Enterprise Market Categories 1-28

1.8 Enterprise Use Of Broadcast-Quality Video To

Leverage the Internet as a Channel 1-30

1.9 Increased Use Of The Internet For Communication,

Electronic Commerce, And Advertising 1-31

1.10 Broadband Communications 1-32

1.10.1 Network Infrastructure And Transmission Methods 1-35

1.11 Distribution 1-35

1.12 Operating System Focus On Media Delivery 1-37

1.13 Media Hosting 1-37

1.14 Electronic Commerce And Subscription Services 1-38

1.15 Channel Streaming Media Model 1-39

1.16 Internet Access Devices Enhance the Value of the Channel 1-40

Enterprise Streaming Media Market Shares and Market Forecasts

2. Enterprise Streaming Media Market Shares

and Market Forecasts 2-1

2.1 Enterprise Streaming Media Market Driving Forces 2-1

2.2 Enterprise Streaming Media Market Shares 2-6

2.2.1 Streaming Media Technology Licensing 2-8

2.2.2 RealNetworks High Quality Streaming Video 2-8

2.2.3 RealNetworks Technology Products 2-10

2.2.4 Adobe / Flash 2-11

2.2.5 Adobe / Macromedia / Flash 2-12

2.2.6 Adobe / Macromedia Flash Player 9 for Linux 2-12

2.2.7 Adobe Flash Player Internet PC Penetration 2-13

2.2.8 Microsoft's Silverlight Platform Focused On

Lowering Cost Of Content Creation & Delivery 2-14

2.2.9 Microsoft Digital Media And Media

Distribution Technology 2-15

2.2.10 Apple QuickTime Streaming 2-16

2.2.11 Accordent Engage 2-16

2.2.12 Accordent Capture Station 2-17

2.2.13 Wowza Media Systems 2-18

2.3 Enterprise Streaming Media Market Forecasts 2-19

2.3.1 Streaming Media Servers and Licenses

Market Segment Forecasts 2-22

2.3.2 FLV (Flash Video) 2-24

2.3.3 Streaming Media Growth 2-26

2.3.4 Streaming Media Of News-Oriented Business Material 2-26

2.4 Software as a Service 2-27

2.4.1 Streaming Media Principal Competitors 2-27

2.4.2 Streaming Media Enterprise Market Opportunity 2-28

2.4.3 Content Delivery Networks (CDNs) 2-31

2.4.4 Enterprise Video Communications Challenge 2-32

2.4.5 Keynote Streaming Perspective 2-34

2.4.6 Streaming Media Performance Aspects 2-34

2.4.7 Streaming Media Technical Challenges 2-36

2.4.8 Streaming Media Providers Try To Work

Around The Problem Of Delays 2-38

2.5 Streaming Media Challenges 2-43

2.6 Streaming Media Business Benefits 2-44

2.6.1 Streaming Media Network Services 2-47

2.7 Enterprise Streaming Media Applications 2-47

2.7.1 Enterprise Streaming Media Compliance Applications 2-47

2.7.2 Enterprise Retail Financial Video Communications Solutions 2-47

2.7.3 Regional Education Service Centers 2-53

2.7.4 Enterprise On Demand Streaming Media Systems 2-53

2.7.5 Video Role In The Auto Industry Accelerates 2-57

2.7.6 Enterprises Are More Distributed Than Ever 2-58

2.7.7 Streaming Video: Live Streaming And

Video On Demand (VOD) 2-58

2.7.8 Enterprise Live Event Webcast Programming 2-60

2.7.9 Video Creation and Authoring 2-62

2.7.10 Digital Signage and Syndication 2-63

2.7.11 Enterprise Video Production for Communication 2-64

2.7.12 Digital Media Common Platform 2-64

2.7.13 Enterprise Video Security 2-64

2.7.14 Digital Rights Management 2-66

2.7.15 Viewership Monitoring and Reporting 2-66

2.7.16 Enterprise Video Infrastructure 2-67

2.7.17 Encoders/Transcoders 2-67

2.7.18 Streaming Servers 2-68

2.7.19 Media Asset Management 2-68

2.7.20 Video Components 2-69

2.7.21 Video Conferencing 2-69

2.7.22 Streaming Media For Back End Systems 2-70

2.7.23 Enterprise Streaming Media For Front End Systems 2-72

2.7.24 Customer Service 2-73

2.7.25 Partner Business Drivers 2-73

2.7.26 Business Process Streaming Media 2-75

2.7.27 Streaming Media For Business Processes 2-77

2.7.28 Impact Of Mergers And Acquisitions 2-77

2.7.29 Expand Strategic Partnerships 2-79

2.7.30 Electronic Commerce 2-80

2.7.31 Vendors With A Broad Suite Of Products 2-83

2.8 Media Management Return On Investment 2-83

2.8.1 Return on Investment Through Enterprise Video 2-83

2.9 Streaming Media Regional Analysis 2-84

Enterprise Streaming Media Product Description

3. Streaming Media Playback Technologies

Product Description 3-1

3.1 Streaming Media Enterprise Products 3-1

3.2 RealNetworks 3-2

3.2.1 RealNetworks® Media Servers for Cloud Services 3-4

3.2.2 RealNetworks® Media Servers for Mobile Entertainment 3-4

3.2.3 RealNetworks® Media Servers Mobile Messaging 3-4

3.2.4 RealNetworks Helix™ Technology Platform 3-4

3.2.5 RealNetworks Helix Server 3-6

3.2.6 RealNetworks Helix Server Target Markets 3-7

3.2.7 Real Networks Client Technology 3-9

3.2.8 RealPlayer for Mobile Devices 3-9

3.2.9 Real Networks Helix DNA 3-9

3.2.10 Real Networks Cross-Platform, Multi-Format,

and Carrier-Grade 3-10

3.2.11 Real Networks Building Blocks for Digital Media 3-10

3.2.12 RealNetworks Helix Proxy 3-12

3.2.13 RealNetworks Helix Rate Adaptation 3-16

3.2.14 RealNetworks Helix Delivering Multiple Formats 3-16

3.2.15 RealNetworks Helix Mulitple Operating Systems 3-17

3.2.16 RealNetworks Helix Unicast Broadcasting To

Internal & External Audiences 3-17

3.2.17 RealNetworks Helix Archiving Broadcasts 3-18

3.2.18 RealNetworks Helix Authentication 3-19

3.2.19 RealNetworks Helix Monitoring 3-21

3.2.20 RealNetworks Helix Custom Logging 3-21

3.2.21 RealNetworks Helix Community DNA 3-25

3.2.22 Real Networks Helix Community Operations Team 3-28

3.3 Microsoft Media Player 3-28

3.3.1 Windows Media Player Media Places 3-30

3.3.2 Microsoft Silverlight 3-33

3.3.3 Microsoft's Silverlight Platform Focused

On Lowering Cost Of Content Creation & Delivery 3-34

3.3.4 Microsoft Streaming Media: Video On-Demand 3-35

3.3.5 Microsoft Silverlight Platform Comprehensive

Content Management 3-36

3.3.6 Microsoft Silverlight Platform Management Intelligence 3-37

3.3.7 Microsoft Silverlight Platform Industry-Standard Support 3-37

3.3.8 Microsoft Live Streaming Media Platform: 3-37

3.3.9 Microsoft Live Streaming Media Platform

Customized Interactive Message 3-39

3.3.10 Microsoft Live Streaming Media Platform

Intelligent Tracking 3-40

3.3.11 Microsoft Streaming Media to the iPhone 3-40

3.3.12 Microsoft Media Management Platform 3-41

3.4 Adobe / Macromedia / Flash 3-43

3.4.1 Adobe / Macromedia Flash Player 9 for Linux 3-43

3.4.2 Adobe Flash Platform Services 3-46

3.4.3 Adobe Flash Platform Benefits 3-47

3.4.1 Adobe Flash Platform Real-Time Push Messaging 3-48

3.4.2 Adobe Flash Platform Pre-Built Components 3-48

3.4.3 Adobe Flash Platform Multimedia Streaming 3-48

3.4.4 Adobe Flash Platform User Management 3-48

3.4.5 Adobe InMarket 3-48

3.5 Apple 3-50

3.5.1 Apple QuickTime Pro 3-51

3.5.2 Apple Quicktime Converts Media 3-51

3.5.3 Apple QuickTime 7 Pro Records and Edits Work 3-51

3.5.4 Apple QuickTime Streaming 3-51

3.5.5 Apple QuickTime Streaming Server 3-52

3.5.6 Apple Streaming 3-53

3.5.7 Apple QuickTime Streaming Web Server 3-53

3.5.8 Apple QuickTime Broadcaster 3-54

3.5.9 Apple Server Solutions 3-58

3.5.10 Apple Media Streaming Features 3-60

3.6 Qumu 3-63

3.6.1 Qumu Video Webcasting Products 3-65

3.6.2 Qumu Video Management And Publishing Software 3-66

3.6.3 Qumu Can Be Used In Conjunction With

Robust Creation Tools Accordent Presenter PRO 3-67

3.6.4 Qumu Target Markets 3-67

3.6.5 Qumu ViewCast Niagara Pro and Osprey-240 3-71

3.6.6 Qumu End-To-End Enterprise-Class Software Solutions 3-71

3.6.7 Qumu Integrates Digital Rapids Encoders 3-72

3.6.8 Qumu Business Video Conferencing Products 3-75

3.6.9 Qumu and ViewCast Partner to Deliver

Powerful Video Solution for the Enterprise 3-78

3.6.10 Qumu Platform to Manage Enterprise Video 3-81

3.6.11 Qumu Corporate Network Integration 3-84

3.6.12 Qumu Compliance 3-84

3.6.13 Qumu's Video Control Center 3-85

3.6.14 Qumu Live Video Broadcast - Scaling Live Video Events 3-88

3.6.15 Qumu Dynamic Program Browser and Event Calendar 3-89

3.6.16 Qumu Live to VOD Transition Management 3-89

3.6.17 Qumu Live Event Challenge for Presenters 3-91

3.6.18 Qumu Solution: MP LiveCaster 3-92

3.6.19 Qumu Video Content Management –

Managing Large Libraries of Video Content 3-94

3.6.20 Video on Demand 3-95

3.6.21 Qumu Comprehensive Scalable Distribution 3-96

3.6.22 Qumu Solution: Reporting 3-96

3.6.23 Qumu Digital Signage Network 3-97

3.6.24 Media Delivery Services Live Webcast Video 3-98

3.6.25 Qumu MP MediaNet Enhances Video Infrastructure 3-102

3.7 Accordent Engage 3-105

3.7.1 Accordent Media Management 3-105

3.7.2 Accordent Media Creation 3-106

3.7.3 Accordent Engage 3-109

3.7.4 Accordent Technologies High-impact Webcasting

Without High Costs 3-109

3.7.5 Accordent Announces HD Support for Accordent

Capture Station 3-111

3.7.6 Accordent Rich Media Capture Station 3-113

3.7.7 Accordent Enterprise Rich Media Technology 3-113

3.7.8 Accordent Focus Group Capture Station 3-114

3.7.9 Accordent Mobile Edition 3-114

3.7.10 Accordent System Supports Marketing

Focus Groups Leverage Multimedia Presentations 3-115

3.7.11 Accordent Capture Station Permits

Businesses to Leverage Online Multimedia Communications

Presentations 3-116

3.7.12 Accordent Software University Medical Center

Medical education 3-117

3.7.13 Accordent Software Internal Communications /

Technology Seminars 3-117

3.7.14 Accordent Next-Generation Focus Groups 3-117

3.7.15 Accordent Technologies Gold Certified Partner

Status in Microsoft Partner Program 3-120

3.7.16 Accordent Rich Media Communications 3-122

3.7.17 Accordent Capture Station 3-123

3.7.18 Accordent PresenterPro 3-125

3.7.19 Accordent Engage 3-127

3.8 Spirent Load Testing 3-128

3.9 adap.tv Partners with the Platform 3-129

3.10 Kulabyte HD Solution for On2’s VP6 3-130

3.10.1 XStream Live Streaming Video Software 3-130

3.10.2 Kulabyte Live Video Streaming Servers

For Portable & Rackmount Uses 3-131

3.10.3 XStreamCast Voyager™ Live Video

Streaming Server 3-132

3.10.4 XStreamCast Traveler™ Live Video

Kulabyte Streaming Server 3-133

3.10.5 XStreamCast Server™ Live Video

Kulabyte Streaming Server 3-133

3.11 Ignite 3-134

3.11.1 Ignite Video Delivery 3-137

3.11.2 Ignite Enterprise Live Streaming 3-137

3.11.3 Ignite for Social Media 3-138

3.11.4 Ignite for Mobile 3-138

3.11.5 Ignite Software Delivery 3-138

3.12 Streaming Media Distance Learning 3-139

3.13 Sales and Channel Enablement 3-143

3.13.1 Qumu 3-143

3.13.2 Qumu Sales and Marketing Teams

Revenue Driving by Streaming Media 3-146

3.14 Corporate Communications 3-148

3.14.1 Qumu Corporate Video Communications 3-148

3.15 HR Benefits Administration 3-152

3.15.1 Qumu 3-152

3.15.2 Streaming Media Servers Replace Storage Media 3-155

3.15.3 Microsoft Silverlight 3-157

3.15.4 Microsoft Mainstreaming Streaming Media 3-158

3.15.5 Microsoft Optimize Components Of Software

Platform To Add Value To Silverlight 3-159

3.15.6 Microsoft Mainstreaming Streaming Media 3-160

3.15.7 Spirent Avalanche Load Testing Appliances 3-160

3.15.8 Bandwidth For Video Over IP 3-163

3.15.9 VitalStream’s Value-add 3-165

3.15.10 Internap / VitalStream CDN Technology 3-166

3.15.11 Internap VitalStream CDN To Power Black

Coffee Channel 3-167

3.15.12 Internap / Adobe Partnership 3-168

3.15.13 Internap Network Services 3-169

3.16 Digitalsmiths / GOTUIT 3-170

3.16.1 Digitalsmiths / Gotuit PowerVideo Suite 3-172

3.16.2 Gotuit VideoMarker Pro (*New Product) 3-172

3.17 Distributing Online Media 3-175

3.18 3C 3-175

3.18.1 3C Streaming Media 3-176

3.18.2 3C Media on Demand 3-177

3.19 Video Role In The Enterprise Accelerates 3-179

3.20 Streaming Media Return on Investment:

Bandwidth for Video over IP 3-180

3.20.1 Streaming Media Market Dynamics 3-182

3.20.2 Streaming Media Standardization 3-183

3.21 Internap Network Services / VitalStream

Online Video 3-185

3.21.1 Broadband Penetration Enables Widespread

Rich Media Content Distribution 3-186

3.21.2 Declining Costs Create New Opportunities 3-187

3.21.3 Streaming Media Opportunities for Business 3-187

3.21.4 Advertising Campaigns/Marketing and

Branding Effectiveness 3-188

3.21.5 VitalStream Supports Branding And New

Customer Acquisition 3-188

3.21.6 VitalStream Web Analytics Data 3-189

3.21.7 VitalStream Customer Service and Support 3-190

3.21.8 VitalStream Flash Rich Media Value-Add 3-190

3.21.9 VitalStream CDN Technology 3-191

3.22 Cisco WebEx 3-191

3.22.1 Cisco Telepresence 3-192

3.23 Wowza Media Systems Flash Developer 3-197

3.23.1 Maven Collaborates with Microsoft for

Next-Generation Internet TV Experiences Using

Microsoft Silverlight 3-198

3.23.2 Maven Internet TV Platform 3-199

3.24 Origin Digital / InterData Software 3-200

3.25 Ignite Technologies 3-201

3.26 Telestream Episode Integration with Final Cut Studio 2 3-203

3.26.1 Telestream Products 3-204

3.26.2 ROO Video Portal 3-204

3.27 Abacast Streaming Media 3-205

3.27.1 The Abacast Radio Streaming Platform 3-206

3.27.2 Abacast Streaming and Hosting 3-210

3.27.3 Abacast Mobile Streaming 3-213

3.27.4 Abacast Mobile Streaming Revenue 3-214

3.27.5 Abacast Mobile Partner: jacAPPS 3-214

Enterprise Streaming Media Technology

4. Enterprise Streaming Media Technology 4-1

4.1 Enterprise Streaming Media Market Technology Trends 4-1

4.2 Rapid Adoption Of Internet Interactive Rich

Media Streaming Media 4-2

4.2.1 Broadband Penetration Enables

Widespread Rich Media Content Distribution 4-3

4.2.2 Declining Costs Create New Opportunities 4-3

4.2.3 Streaming Media Opportunities for Business 4-4

4.2.4 Advertising Campaigns/Marketing and

Branding Effectiveness 4-4

4.2.5 Product Demos and Training Effectiveness 4-5

4.2.6 Streaming Media Customer Service and Support 4-6

4.3 Multiple Internet Networks 4-7

4.3.1 Problem Of Inefficient Routing Of Data

Traffic On The Internet 4-8

4.3.2 Effective Throughput 4-10

4.3.3 Growing Importance Of The Internet For

Business-Critical Internet-Based Applications 4-11

4.3.4 Technology Impact 4-11

4.3.5 Services and Technology 4-12

4.4 Data Center Services 4-13

4.5 Flow Control Platform, or FCP 4-13

4.5.1 Network Access Points and Data Centers 4-15

4.6 Streaming Media Overcomes Limitations of

Internet Stateless Approach 4-15

4.6.1 Types of Streaming Media 4-17

4.6.2 Broadband 4-18

4.6.3 Server-based Streaming 4-21

4.6.4 Streaming Media Tool For Business To Communicate 4-22

4.7 Open Systems 4-24

4.7.1 Open Web Services Technology 4-24

4.7.2 Open Standards To Define A Common Event 4-25

4.7.3 Open Systems 4-25

4.8 Service Oriented Architecture (SOA) 4-26

4.8.1 IBM Service Oriented Architecture (SOA) 4-28

4.8.2 SOA Business Challenge IT Imperative 4-28

4.8.3 Service-Oriented Architecture And Relevant Standards 4-29

4.9 Java 4-31

4.9.1 Vendor Commitment To Java 4-32

4.9.2 Advantages Of Java In Context Of

Application Integration 4-32

4.10 J2EE (Java™ Platform) 4-33

4.10.1 Java Single Application Development 4-34

4.10.2 Vendor Commitment To Java 4-35

4.10.3 Advantages Of Java In Context Of

Application Integration 4-35

4.10.4 J2EE Standardization 4-36

4.11 Web Services Protocols 4-37

4.11.1 Web Services 4-38

4.11.2 Soap 4-38

4.11.3 Apache Soap 4-39

4.11.4 Load Balancer With SSL Support 4-39

4.11.5 Points Of Failure 4-40

4.11.6 Soap Limitations 4-41

4.11.7 WSDL 4-43

4.11.8 WSDL Service Descriptions 4-44

4.11.9 UDDI Registry 4-44

4.11.10 UDDI Test Registries 4-45

4.11.11 UDDI Distributed Web Service Discovery 4-45

4.11.12 UDDI Consortium 4-46

4.11.13 WS-Inspection Document Extensibility 4-47

4.11.14 XSLT 4-48

4.11.15 OASIS 4-49

4.11.16 ebXML 4-49

4.12 StreamFinder.com 4-50

4.13 Tremor Media Leverages Mirror Image

Internet For Reliable, Uninterrupted Delivery of

Video Ads and Online Content 4-51

Enterprise Streaming Media Company Profiles

5. Enterprise Streaming Media Company Profiles 5-1

5.1 3C Software 5-1

5.1.1 3C Software ImpactECS Used By Shaw Industries I 5-1

5.2 Abacast 5-2

5.3 Accenture / Origin Digital 5-2

5.3.1 Origin Digital Customers 5-2

5.4 Accordent Technologies 5-3

5.5 Adap.tv 5-9

5.6 Adobe 5-10

5.6.1 Adobe Revenue 5-11

5.6.2 Adobe Segment Information 5-11

5.6.3 Adobe Geographic Information 5-13

5.6.4 Adobe Software Business Overview 5-14

5.6.5 Adobe Strategy 5-14

5.6.6 Adobe Ubiquitous Client Technologies 5-16

5.6.7 Adobe Segments 5-16

5.6.8 Creative Solutions Segment 5-16

5.6.9 Knowledge Workers Are In Enterprises 5-18

5.6.10 Adobe Professional Page Layout Market 5-21

5.6.11 Adobe Scene7 5-21

5.6.12 Adobe Paper-To-Digital 5-22

5.6.13 Adobe Collaboration 5-22

5.6.14 Adobe Customer Interaction Model 5-22

5.6.15 Adobe Knowledge Worker Business 5-23

5.6.16 Adobe Omniture Online Analytics 5-24

5.6.17 Adobe Platform Products 5-24

5.7 Digitalsmiths 5-25

5.7.1 Digitalsmiths Acquires Gotuit 5-25

5.7.2 Digitalsmiths Existing Investors 5-26

5.7.3 Gotuit 5-26

5.8 Digital Rapids 5-27

5.9 Ignite Technologies 5-27

5.9.1 Ignite Secure And Scalable Content Delivery Solution 5-28

5.10 Internap 5-29

5.10.1 Internap Network Services Acquires VitalStream 5-31

5.10.2 Internap Competition 5-32

5.10.3 Internap Revenues 5-33

5.11 Kulabyte 5-34

5.11.1 Sorenson Media Partnership With Kulabyte 5-34

5.12 Microsoft 5-36

5.12.1 Microsoft Azure Services Platform 5-36

5.12.2 Microsoft Windows Azure 5-37

5.12.3 Microsoft Live Services 5-38

5.12.4 Microsoft SQL Services 5-38

5.12.5 Microsoft .NET Services 5-38

5.12.6 Microsoft® SharePoint® Services &

Dynamics® CRM Services 5-39

5.12.7 Microsoft Second-Quarter Revenue For

The Quarter Ended Dec. 31, 2010 5-39

5.12.8 Microsoft Revenue Nine Months 2009 5-42

5.12.9 Microsoft Competition 5-44

5.12.10 Microsoft Security Vulnerabilities 5-45

5.12.11 Microsoft Client Segment 5-47

5.12.12 Microsoft Segments 5-49

5.12.13 Open Text Livelink ECM Integration

Microsoft Office SharePoint Server 5-51

5.12.14 Microsoft Multinational Computer Technology 5-52

5.12.15 Selected Microsoft Partners 5-52

5.12.16 Microsoft Software Products 5-53

5.12.17 Microsoft Cloud-Based Services 5-54

5.12.18 Microsoft Operating Segments 5-55

5.12.19 Microsoft Server and Tools 5-56

5.12.20 Microsoft Business Division 5-57

5.12.21 Competitors To The Microsoft Office System 5-58

5.12.22 Microsoft Entertainment and Devices Division 5-58

5.13 Qumu 5-59

5.14 RealNetworks 5-59

5.14.1 RealNetworks Net revenue 5-59

5.14.2 RealNetworks Technology Products and Solutions 5-61

5.14.3 RealNetworks Messaging Services 5-62

5.14.4 RealNetworks Media Software and Services 5-63

5.14.5 RealNetworks Technology Licensing 5-64

5.14.6 RealNetworks Media Software and Services 5-64

5.15 SAP 5-65

5.15.1 SAP Strategy For Growth 5-66

5.15.2 SAP Strategy 5-68

5.15.3 SAP Service-Oriented Architecture SOA 5-70

5.15.4 SAP NetWeaver 5-72

5.15.5 SAP Industries Served 5-74

5.15.6 SAP Revenue 5-79

5.16 Spirent 5-82

5.17 Wowza Media Systems 5-83

List of Tables and Figures

Enterprise Streaming Media Executive Summary

Table ES-1 ES-2

Enterprise Streaming Media Market Driving Forces

Figure ES-2 ES-3

Enterprise Streaming Media Market Shares, Shipments,

Dollars, Worldwide 2010

Figure ES-3 ES-5

Enterprise Streaming Media Market Forecasts Dollars,

Worldwide, 2011-2017

Enterprise Streaming Media Market Description and Market Dynamics

Table 1-1 1-6

Enterprise Video Technology Solutions Attributes

Table 1-1 (Continued) 1-7

Enterprise Video Technology Solutions Attributes

Table 1-2 1-8

Considerations In The Creation, Management And

Delivery Of Streaming Video

Table 1-3 1-14

Digital Video Streaming Media Enables Business

Transformation 1

Table 1-4 1-20

Streaming Media Solution Components

Table 1-5 1-21

Streaming Media Solution Video Value Chain

Figure 1-6 1-25

Enterprise Video Communications System

Table 1-7 1-29

Enterprise and Business Digital Video And Streaming

Media Market Categories

Table 1-8 1-31

Professional Use Of Video Editing And Media Streaming

Table 1-9 1-33

Media Delivery Positioning

Table 1-10 1-34

Media Delivery Features

Table 1-11 1-36

Streaming Media Product Distribution And

Bundling Target Markets

Enterprise Streaming Media Market Shares and Market Forecasts

Table 2-1 2-2

Enterprise Streaming Media Market Driving Forces

Table 2-2 2-3

Relative Advantages Of Enterprise Streaming Media

Table 2-3 2-4

Enterprise Streaming Media Business Drivers

Table 2-4 2-5

Enterprise Streaming Media Technology Drivers

Figure 2-5 2-6

Enterprise Streaming Media Market Shares, Shipments,

Dollars, Worldwide 2010

Table 2-6 2-7

Enterprise Streaming Media Market Shares, Shipments,

Dollars, Worldwide, 2010

Figure 2‑7 2-13

Adobe Flash Player Internet PC Penetration

Figure 2-8 2-20

Enterprise Streaming Media Market Forecasts Dollars,

Worldwide, 2011-2017

Figure 2-9 2-21

Enterprise Streaming Media Market Forecasts

Dollars, Worldwide, 2011-2017

Table 2-10 2-23

Streaming Media Servers and Licenses Market

Segment Forecasts

Dollars, Worldwide, 2011-2017

Table 2-11 2-24

Streaming Media Servers and Licenses Market

Segment Forecasts, Percent, Worldwide, 2011-2017

Table 2-12 2-25

High-Quality Online Video Formats Percent

Table 2-13 2-33

Largest Enterprise Streaming Media Users

Table 2-14 2-35

Streaming Media Performance Aspects

Table 2-15 2-37

Streaming Media Technical Challenges

Table 2-16 2-40

Streaming Media Performance Analysis Target Score Functions

Table 2-16 (Continued) 2-41

Streaming Media Performance Analysis Target Score Functions

Table 2-16 (Continued) 2-42

Streaming Media Performance Analysis Target Score Functions

Table 2-17 2-43

Key Challenges Of Streaming Media

Table 2-18 2-46

Streaming Media Integration Modular Architecture Impact

Table 2-19 2-49

Media Streaming Key Benefits

Table 2-20 2-50

Video Streaming Media Enterprise Applications

Table 2-21 2-51

Streaming Media Conferencing Goals:

Table 2-22 2-52

Video Enterprise Streaming Media Solution

Management Benefits:

Table 2-22 (Continued) 2-53

Video Enterprise Streaming Media Solution

Management Benefits:

Table 2-23 2-54

Video Enterprise Streaming Media Solution Challenges:

Table 2-24 2-55

Enterprise On demand Streaming Media Systems Positioning

Table 2-25 2-61

Enterprise Video Evolving Applications

Table 2-26 2-71

Business Benefits Of Advanced Streaming Media

Table 2-27 2-72

Enterprise Market Advantages Achieved From Streaming Media

Table 2-28 2-74

Streaming Media Targeted To B2B And Exchanges

Table 2-29 2-76

Business Process Streaming Media Advantages

Table 2-30 2-79

Enterprise Streaming Media Processes

Table 2-31 2-81

E-Business Objectives

Table 2-32 2-81

Electronic Commerce Infrastructure Requirements

Table 2-33 2-82

Streaming Media Functions Enable E-commerce

Table 2-34 2-82

Streaming Media Support For Internet Commerce And EDI

Figure 2-35 2-85

Enterprise Streaming Media Regional Market

Segments, Dollars, 2010

Table 2-36 2-86

Enterprise Streaming Media Regional Market Segments, 2010

Enterprise Streaming Media Product Description

Table 3‑1 3-6

Key Benefits Of RealNetworks Helix Server 6

Table 3‑2 (Continued) 3-7

Key Benefits Of RealNetworks Helix Server 7

Table 3‑3 3-7

RealNetworks Helix Servers 7

Table 3‑4: 3-11

RealNetworks Helix Server Target Markets 11

Table 3‑5: (Continued) 3-12

RealNetworks Helix Server Target Markets 12

Table 3‑6: 3-13

Key Benefits Of RealNetworks Helix Proxy 13

Table 3‑7: (Continued) 3-14

Key Benefits Of RealNetworks Helix Proxy 14

Table 3‑8: 3-15

RealNetworks Helix Servers Features 15

Table 3‑9: 3-20

RealNetworks Helix Types Of Authentication Available 20

Table 3‑10: 3-22

RealNetworks helix server comparison 22

Figure 3‑8: 3-26

Realnetworks Helix Client Platform Architecture 26

Figure 3‑9: 3-27

RealNetworks Helix Client Applications 27

Table 3-10 3-28

Microsoft Windows 7 Features Used by Media Player 28

Figure 3-11 3-31

Microsoft Windows Media Player Software Varieties 31

Figure 3-12 3-32

Microsoft Windows Media Player Hardware Varieties 32

Table 3-13 3-35

Microsoft Silverlight Platform Features and Benefits: 35

Table 3- 14: 3-38

Microsoft Live Streaming Media Platform Features and Benefits: 38

Table 3‑15: 3-39

Create and Deliver Customized Interactive

Communications To The Desktop 39

Table 3‑16: 3-42

Media Management Platform Features 42

Table 3‑16: (Continued) 3-42

Media Management Platform Features 42

Figure 3‑17: 3-44

Adobe Flash Player Internet PC Penetration 44

Figure 3‑18: 3-45

Adobe Flash Player Internet Platform 46

Table 3-19 3-47

Adobe Flash Platform Benefits 47

Table 3-20 3-49

Adobe InMarket Benefits 49

Table 3-21 3-49

Adobe InMarket Growing Reach Features 49

Table 3‑22: 3-53

Apple Quicktime Streaming Web Server Modules 53

Table 3‑23: 3-54

Apple Quicktime Broadcaster Supported Media Types: 55

Table 3‑24: 3-55

Apple Quicktime Broadcaster Supported Media

Icecast-Compatible Protocols Over http: 56

Table 3‑25: 3-58

Apple Server Solutions 58

Table 3‑26: 3-59

Apple Server Admin: Streaming Media Server Quick Time Streaming 59

Table 3‑27: 3-61

Apple Quicktime Streaming Server 61

Table 3-28 3-64

Qumu Media Content Lifecycle Management 64

Table 3-29 3-65

Qumu Video Webcasting Product Functons 65

Table 3‑30: 3-68

QUMU Content Creation Functions 68

Table 3‑31: 3-70

Qumu Content Positioning Support The Ability To

Find and View Content Quickly 70

Table 3‑32: 3-75

Qumu Business Video Conferencing Products 75

Table 3‑33: 3-76

QUMU Business Video Solutions Corporate Communications 76

Table 3‑34: 3-77

QUMU Solution Components 77

Table 3‑35: 3-80

Qumu Products 80

Table 3‑36: 3-80

Qumu Solutions Corporate Communications 80

Table 3‑37: 3-81

Qumu Enterprise Video Target Markets 81

Table 3‑38: 3-82

Qumu Enterprise Video Management Aspects 82

Table 3‑39: 3-86

Qumu Video Control Center (VCC) Components 86

Table 3‑4/: 3-87

Qumu Video Control Center (VCC) Benefits 87

Table 3‑41: 3-90

Qumu MP Benefits Of Live Eventpro 90

Table 3‑42: 3-93

QUMU Solution: MP Livecaster Benefits 93

Table 3‑43: 3-96

Benefits Of Qumu MP VOD Manager 96

Table 3‑44: 3-97

Qumu MP Digital Signage Features 97

Table 3‑45: 3-98

Qumu Media Delivery Services Live Webcast Video

Mp Medianet Features 98

Table 3‑46: 3-101

Qumu Media Delivery Services Live Webcast Video

Mp Medianet Benefits 101

Table 3‑47: 3-102

QUMU Solution Components 102

Table 3‑48: 3-103

QUMU MP Medianet Key Benefits 103

Table 3-49 3-105

Accordent Media Management System™ Features: 105

Table 3-50 3-106

Accordent Media Creation Product Features: 106

Table 3-51 3-108

Accordent Products & Services 108

Table 3‑52: 3-110

Accordent Positioning To Make Video A Primary

Form Of Communication 110

Table 3‑53: 3-124

Accordent Technologies Streaming Video

Features and Benefits 124

Figure 3‑54: 3-125

Accordent Capture Station Workflow Diagram 125

Table 3‑55: 3-126

Accordent PresenterPRO Enterprise-Class Software Features: 126

Table 3‑56: 3-127

Accordent PresenterPRO Enterprise-Class Software Benefits 127

Table 3‑57: 3-128

Accordent Enterprise-Class Software Features and Benefits 128

Table 3‑58: 3-129

Spirent Load Testing Functions 129

Table 3‑59: 3-132

Kulabyte Turn-Key Form Factors: 132

Table 3‑60: 3-135

Ignite Solution Allows Systems To Track And Report 135

Table 3‑61: 3-136

Ignite Solution Streaming Media Functions 136

Table 3‑62: 3-139

Online Educational Services, Educational Technology Challenges: 139

Table 3‑63: 3-140

Online Educational Services, Educational Technology Benefits:

Table 3‑64: 3-142

Streaming Media Educational Technology Challenges

Table 3‑65: 3-143

QUMU Sales And Channel Enablement Solution Components

Table 3‑66: 3-145

QUMU Sales And Channel Enablement Solution Key Benefits 145

Table 3‑67: 3-147

QUMU Sales And Marketing Teams Revenue 147

Table 3‑68: 3-149

QUMU Corporate Video Communications Solution Components 149

Table 3‑69: 3-150

QUMU Corporate Video Communications Key Benefits 150

Table 3‑69: (Continued) 151

QUMU Corporate Video Communications Key Benefits 151

Table 3‑70: 3-153

QUMU Corporate Training Video - Solution Components 153

Table 3‑71: 3-154

QUMU Corporate Training Video Key Benefits - Employee

Training Video 154

Table 3‑72: 3-161

Spirent Load Testing Appliances Functions 161

Table 3‑73: 3-170

Digitalsmiths Gotuit Videomixer Functions 170

Table 3‑74: 3-171

Digitalsmiths GOTUIT Powervideo Suite Functions 171

Table 3‑75: 3-173

Gotuit VideoMarker Pro 173

Table 3‑76: 3-174

Digitalsmiths Gotuit VideoMarker for Viewers 174

Table 3‑77: 3-177

3C Software List of Current Media On Demand 177

Table 3‑78: 3-207

Benefits of the Abacast Radio Streaming Platform 207

Figure 3‑79: 3-208

Abacast Radio Streaming Platform 208

Table 3‑80: 3-210

Abacast content delivery Functions 210

Table 3‑81: 3-211

Abacast Streaming Benefits 211

Table 3‑82: 3-212

Abacast Streaming And Hosting Key Features

Figure 3‑83: 3-213

Abacast Network Map

Table 3‑84: 3-215

Abacast Mobile Audio Streaming Features:

Enterprise Streaming Media Technology

Table 4-1 4-17

Streaming Media Benefits

Table 4-2 4-23

New Technology

Table 4-3 4-27

Service Oriented Architecture (SOA) Functions

Table 4-3 (Continued) 4-28

Service Oriented Architecture (SOA) Functions

Table 4-4 4-37

Web Services Protocols

Table 4-5 4-42

Soap-Based Web Service Production Environment Testing

Table 4-6 4-48

XSLT Transformation Of XML

Enterprise Streaming Media Company Profiles

Figure 5-1 5-6

Accordant Streaming Media Positioning

Figure 5-2 5-8

Accordant Streaming Technology Partners

Figure 5-3 5-8

Accordant Streaming Media Technology Partners

Table 5-4 5-14

Adobe Target Markets

Table 5-5 5-28

Ignite Technologies Customers

Table 5-6 5-29

Internap Industry Specific Customer Positioning

Table 5-7 5-31

Internap has a Managed Internet Route Optimizer Functions

Table 5-8 5-33

Internap Competition

Table 5-9 5-45

Microsoft Response to Security Vulnerabilities

Table 5-10 5-68

SAP Strategy For Growth

Table 5-11 5-69

SAP Services Positioning

Table 5-12 5-71

SAP SOA Value

Table 5-13 5-73

SAP NetWeaver Technology Platform Areas Supported

Table 5-14 5-74