Radio Frequency Identification (RFID)
Market Opportunities, Strategies, and Forecasts, 2005 to 2010

Report # SH2981378 | 409 Pages | 105 Tables and Figures | 2005
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Radio Frequency Identification (RFID) Market Assessment

Check Out These Key Topics!
RFID Market Shares and Forecasts
Technical Challenges
Key Components
Customer Base
Roadblocks
RFID Standards
Basic Concepts
RFID HF vs UHF
Wireless LAN RF Networking Systems
RFID Government Regulations
Inkjet Printing
RFID With A Battery
RFID Tag Magnetic Field
Pharmacutical Tracking

Radio Frequency Identification (RFID)
Market Opportunities, Strategies, and Forecasts, 2005 to 2010

RFID EPC tags represent a high growth market segment in RFID. Markets grow at a solid pace through 2009 when tag prices decline to a penny, then expand. EPC tags are used in retail and the supply chain.

If the market reached shipment in the trillions of tags, costs would be decreased even more significantly by the use of nanoparticles that would be applied to paper in the manner that ink is applied now.

RFID markets at $503 million in 2004 are anticipated to impact multiple market segments including tracking cases and asset management. These applications are anticipated to drive market growth for radio frequency identification technology at an average of 67 percent to more than $3.8 billion in 2011. Major initiatives relate to retailer ability to use electronic tags to track inventory from warehouses to stores.

Implementation plans by Wal-Mart, Tesco, Metro AG and Target, along with the U.S. Department of Defense, has set a pace for rapid growth.

Improvements in asset management and return on invested capital are all derived from greater visibility to inventory and shipments while in transit. This benefit requires that trading partners, especially carriers and transportation providers, improve their infrastructures to capture this information and then make it available to the manufacturers and retailers.

Companies Profiled
Mark IV Industries
Intermac
Alien
Applied Wireless Identification
Atmel
Avery Dennison
Cadre Technologies
Checkpoint Systems
Ember
Swatch Group/EM Microelectronic
ESYNC
Fujitsu
GlobeRanger
Hewlett-Packard (HP)
IBM
International Paper
Microsoft
OAT Systems
Oracle
Radianse
 RedPrairie
RF Code
Roper Industries/TransCore
Royal Philips Electronics
SafeTzone Technologies
SAMSys Technologies
Savi Technology
Seeburger
Shuffle Master
SIRIT
Sundex
Symbol Technologies
Tagsys
Texas Instruments
TransCore Toll Collection Systems
Tyco/ADT Security
Unova
UPM RAFSEC
Wannado Entertainment and Wannado City
Zebra Technologies


Report Methodology

This is the two-hundred thirty-fifth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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