Do Not Let Lack of Knowledge Cloud Your Mind
WinterGreen Research,
Inc.
Lexington, Massachusetts
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Do Not Let Lack of Knowledge Cloud Your Mind
WinterGreen Research,
Inc.
Lexington, Massachusetts
National Yellow Pages Revenue,
RBOC
Yellow Pages Market,
Value of
Print Yellow Pages,
Yellow Pages
Users and the Internet,
Creating
Yellow Pages Advertising,
Systems
Integrator Service Providers
Yellow
Pages influence consumers in their shopping habits.U.S.
yellow pages industry revenue of $13.6 billion represents advertising spending
that directly impacts $1.5 trillion in consumer spending.
That
yellow pages advertising affect over $1.5 trillion in commerce means that
the companies offering directories have unique access to the Internet channel
as it evolves.The yellow pages directories increase
commerce.Consumer use of the yellow pages for shopping
and purchasing goods and services represents 15 percent of U.S. gross domestic
product (GDP) and 21 percent of personal consumer expenditures in 2002.
RBOC
directory services forecast analysis indicates that markets at $12.5 billion
are expected to reach $18.3 billion by 2007.Bundling
of electronic and print services is the most compelling market driving force.Specialized services will continue to evolve.Professional services guides are being added to restaurant
and foreign language guides.Directory services become
a more significant segment as telephone numbers for data are implemented.
British Telecom
Qwest
SBC Communications
Verizon Communications
This is the one-hundred sixty-second report in a series
of market research reports that provide forecasts in communications, telecommunications,
the internet, computer, software, and telephone equipment.The
project leaders take direct responsibility for writing and preparing each
report.They have significant experience preparing industry
studies.Forecasts are based on primary research and
proprietary data bases.Forecasts reflect analysis of
the market trends in the segment and related segments.Unit
and dollar shipments are analyzed through consideration of dollar volume of
each market participation in the segment.market share
analysis includes conversations with key customers of products, industry segment
leaders, marketing directors, distributors, leading market participants, and
companies seeking to develop measurable market share.Over
200 in depth interviews are conducted for each report with a broad range of
key participants and opinion leaders in the market segment.
about the principal
authors
Ellen T. Curtiss, Technical Director,
co-founder of WinterGreen Research, conducts strategic and market assessments
in technology-based industries.Previously she was a
member of the staff of Arthur D. Little, Inc., for 23 years, most recently
as Vice President of Arthur D. Little Decision Resources, specializing in
strategic planning and market development services.She
is a graduate of Boston University and the Program for Management Development
at Harvard Graduate School of Business Administration.She
is the author of recent studies on worldwide telecommunications markets and
the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President, co-founder
of WinterGreen Research, has done research in communications and computer
markets and applications.She holds several patents
in microcomputing and parallel processing.She is the
author of recent studies of the Regional Bell Operating Companies' marketing
strategies, Internet equipment, a study of Internet Equipment, Worldwide
Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier,
Web Hosting, and Application Integration markets.Ms.
Eustis is a graduate of Barnard College.
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