XML Processing and Wirespeed Messaging

Push to Talk (PTT) Market Opportunities, Strategies, and Forecasts, 2003 to 2008

Report # SH29821304 | 310+ Pages | 95+ Tables and Figures | 2003

Push to Talk (PTT) Market Assessment

Push to Talk Walkie-Talkie Function

Push to Talk Market Shares

Push to Talk Forecasts

Push to Talk Servers

Wireless Network Interface

Push to Talk Market Definition

Push to Talk Infrastructure Severs

Key Technologies

Platforms

SIP

Web Services

Mobile Terminal Software Architecture

Mozilla

Symbian Multitasking System

Push to Talk Cellular Market Issues

Push to Talk Real Time Voice Communication Service

Push to Talk (PTT) Market Opportunities, Strategies, and Forecasts, 2003 to 2008

Two-way walkie-talkie radio technology frequently used by police officers, truckers, taxi drivers and IT managers is driving push to talk cell phone markets. The cost to arrange a quick meeting through push-to-talk is cheaper.

Low cost and convenience drive push to talk market growth. The service is based on a disruptive technology. Latency is an issue during a conversation because of the way only one person can talk at a time. Incompatibility of different technology among various providers is also an issue. The appeal of push-to-talk over making a telephone call is being able to talk to a group instantly, without waiting for someone to answer.

The systems are positioned with style. Motorola visibility at football games gives push to talk market credibility. The similarity to headset communications technology drives credibility for cellular push to talk. Every coach wears a headset. Every coach talks into the headset all game.

Fastchat effectively turns a mobile phone into a walkie-talkie, enabling people to send and receive voice texts to and from other fastchat users immediately, either one-to-one or between a group. P2T messaging represents a significant improvement over SMS by bypassing the slow and clumsy process of entering text via phone keypad. This makes messaging quicker, more personal. For the pay-as-you-go users, fastchat provides an alternative to a credit-eating phone call. Push-to-talk will generate real growth for a number of the industry's major players, spurring GPRS adoption which, in turn, is critical to operator 3G strategy.

Push to talk has some issues relating to latency. Market participants are working to addresses relating to compatibility between different systems.

Push to talk cellular revenue expected to be $84 million in 2003 is expected to reach $10.1 billion by 2008. Push to talk cellular subscribers expected to be 2.3 million in 2003 are expected to reach 340 million by 2008.

By year-end 2003 the number of mobile subscribers is expected to reach 945 million, with growth of 30%. 200 million new subscribers were added in 2002, a growth rate of 25%.

Companies Profiled

Nokia

Motorola

Samsung

Siemens

Sony Ericsson

Agilent Technologies

Avaya

Fastmobil

Lucent Technololgies

Nortel Networks

UT Starcom

Report Methodology

This is the one-hundred thirtieth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.