Personal Digital Assistant (PDA)
Market Opportunities, Strategies, and Forecasts, 2004 to 2009

Report # SH29821312 | 237 Pages | 78 Tables and Figures | 2004
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Personal Digital Assistant (PDA) Market Assessment

Check Out These Key Topics!
Personal Digital Assistant (PDA) Market Shares and Forecasts
Computing In A Shirt Pocket
Digital Home Working Group
Open Standards
Vision of Industry Application In China For PDAs
PDA
Pricing
Operating Systems
Technological Positioning
Regional Analysis
Open Platform Industry-wide Support
Symbian Joint Venture
Pocket PCs
ARM Based Processors

Personal Digital Assistant (PDA)
Market Opportunities, Strategies, and Forecasts, 2004 to 2009

High-end personal digital assistant and organizer devices (PDA) systems are evolving as communicators. The ability to connect to the Internet with data capability is an essential aspect of 3G systems. The installed base of wireless handsets at 1.2 billion dwarfs the installed base of 31 million PDA systems.

The economies of scale mean that PDA systems will be eclipsed by high-end wireless handsets. The wireless handset needs the functionality of a PDA to be able to be useful for communicating data.

PDA systems without communication capability will continue to be flat and decline, despite lower prices. The high-end wireless handsets devices will get smarter as the PDA systems include wireless communication capability.

The market for enterprise and consumer communicators and smartphones is highly competitive. Competition is expected to increase. Market participants need to be able to respond rapidly to emerging technologies. Resources for development, promotion, and sale of products are a significant issue.

Markets for enterprise and consumer PDA devices at $1.77 billion in 2003 are expected to reach to $3 billion by 2009. As the PDA feature sets broaden, the combined PDA enterprise and consumer unit shipment markets grow to 17.3 million by 2009.

Companies Profiled
Palm/Handspring
Sony
Hewlett Packard
Legend
Sharp
Medion
 HiTech Wealth
Microsoft
Palmsource
Samsung
Toshiba


Report Methodology

This is the Two-Hundred and Second report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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