Mainframe as a Cloud Machine Market Shares, Strategies, and Forecasts, 2009-2015

Table of Contents

Mainframe as a Cloud Computer Executive Summary ES-1

Enterprise Cloud Computing ES-1

High End Server Market Shares ES-3

Cloud Computing Market Forecasts ES-6

Mainframe As A Cloud Machine ES-8

1. Mainframe Cloud Computing Market Description

and Market Dynamics 1-1

1.1 Mainframe Cloud Computing Permits User Web

Services Access 1-1

1.1.1 Cloud Computing Aspects 1-3

1.2 Web 2.0 Internet Scale Mainstream Applications 1-5

1.2.1 Design Patterns 1-6

1.2.2 Data Driven Cloud Computing 1-7

1.2.3 Network Effects 1-7

1.2.4 Collaboration 1-8

1.2.5 Social Networking Heuristics 1-8

1.2.6 Wiki-Style Collaborative Editing 1-9

1.3 Core Competencies of Web 2.0 1-10

1.4 Business Process Management Platforms 1-11

1.4.1 Comprehensive Risk Analysis 1-11

1.5 Business Process Management Functions 1-12

1.5.1 Execution of Business Processes 1-13

1.5.2 Integration Aspects of BPM 1-14

1.6 Cloud Computing Impact On Business 1-16

1.6.1 Cloud Computing Corporate Communications 1-20

1.7 Blogging 1-22

1.7.1 Architecture of Participation 1-22

1.7.2 Permalink Functionality 1-24

1.8 Web 2.0 Driven By Data 1-25

1.8.1 Control Over The Database 1-26

1.8.2 Mashup Market Opportunity 1-27

1.9 Scientific Collaboration Using Web 2.0 1-30

1.9.1 OpenWetWare Project At MIT 1-32

2. Mainframe as a Cloud Computer: Market Shares and Market Forecasts 2-1

2.1 Enterprise Cloud Computing 2-1

2.2 High End Server Market Shares 2-5

2.2.1 Cloud Computing Positioning 2-10

2.2.2 Cloud Computing Energy Costs 2-10

2.2.3 Cloud Computing Web Services 2-12

2.2.4 Mainframe Fast Deployment Equals Fast ROI 2-13

2.2.5 Cloud Computing Services Market Shares 2-14

2.2.6 Cloud Computing Services Market Leaders 2-15

2.2.7 Search Engine Based Cloud Computing Market Shares 2-16

2.3 Cloud Data Centers 2-19

2.3.1 IBM’s CloudBurst Hardware Strategy 2-21

2.3.2 Hewlett Packard 2-24

2.3.3 HP Offers Cloud Computing Data Center As A

Service Option To Existing Outsourcing Clients 2-25

2.3.4 HP Cloud Services Research 2-26

2.3.5 Computer Associates CA 2-28

2.3.6 Google Programming in the Cloud 2-29

2.3.7 Enomaly Infrastructure Platform 2-29

2.3.8 Progress Software Cloud Computing 2-29

2.3.9 Progress Software DataDirect Technologies /

WinterGreen Research Mainframe TCO / ROI Calculator 2-30

2.3.10 eBay Cloud Computing 2-31

2.3.11 SAP 2-32

2.3.12 HostBridge 2-34

2.4 Cloud Computing Market Forecasts 2-35

2.4.1 Application Development Cloud Computing Market Forecasts 2-40

2.4.2 Cloud Computing Buzz 2-43

2.5 Instrumented Digital Devices 2-45

2.6 Scalable Symmetric Multiprocessors 2-46

2.6.1 Cloud Computing Database Management Systems 2-48

2.6.2 Cloud Computing Buzz 2-50

2.6.3 Virtualization 2-53

2.6.4 Mainframe Virtual Cloud Computing 2-54

2.6.5 Cloud Computing Positioning 2-56

2.6.6 Mainframe Virtual Cloud Computing 2-57

2.6.7 Building a Robust Data Sensor Network Integration Layer 2-61

2.6.8 SOA Infrastructure Market Driving Forces 2-62

2.6.9 Building a Robust Data Integration Layer 2-63

2.6.10 SOA Market Segment 2-64

2.6.11 SOA Market Driving Forces 2-65

2.6.12 SOA Market Shares 2-66

2.6.13 Search Inside An Enterprise 2-68

2.7 Cloud Computing Regional Market Segments 2-71

2.7.1 Google Regional Market Participation 2-71

3. Enterprise Cloud Computing Product Description 3-1

3.1 Networks Of Computers 3-1

3.2 IBM Mainframe Cloud Computing 3-2

3.2.1 IBM Cloud Computing Ecosystem 3-9

3.2.2 Mainframe Service-Oriented-Architecture 3-10

3.2.3 IBM/Google University Initiative 3-11

3.2.4 Mainframe Cloud Platform 3-12

3.2.5 IBM 13 Worldwide Mainframe Cloud Centers 3-13

3.2.6 IBM Cloud Test Environment 3-15

3.2.7 IBM Cloud Web Services Monitoring 3-15

3.2.8 IBM Delivers Cloud Computing Services To Developers 3-15

3.3 IBM Mainframe Cloud Computing University Initiatives 3-17

3.3.1 IBM Mainframe Cloud Computing Positioning 3-18

3.3.2 IBM Mainframe Specialty Engines - zIIP and zAAP 3-27

3.3.3 IBM Infrastructure Strategy & Planning for Cloud Computing 3-28

3.3.4 IBM Cloud Computing Iterative Workshop Approach 3-29

3.3.5 IBM Smart Business: Software Development & Test 3-32

3.3.6 IBM’s CloudBurst Hardware Strategy 3-34

3.3.7 IBM Key Infrastructure Elements for Cloud Computing 3-38

3.4 Hewlett Packard 3-41

3.4.1 Hewlett Packard HP Cloud Platform, Data Center 3-43

3.4.2 HP Offers Cloud Computing Data Center As A

Service Option To Existing Outsourcing Clients 3-43

3.4.3 HP Cloud Services Research 3-48

3.4.4 HP Department of Defense Cloud Computing Infrastructure 3-53

3.4.5 HP Cloud Research Opportunities And Challenges 3-56

3.5 Amazon EC2 / IBM Platform Technologies 3-60

3.5.1 Amazon / IBM Key Infrastructure Elements for

Cloud Computing 3-61

3.6 Google 3-65

3.6.1 Google Cloud Computing 3-66

3.6.2 Google App Engine / Google Application Engine 3-67

3.6.3 Google Building Open Source Operating System 3-69

3.6.4 Google App Engine 3-70

3.6.5 Google Move Toward Clouds Signals A

Fundamental Computer Architecture Shift 3-72

3.6.6 Google Programming in the Cloud 3-72

3.7 eBay Cloud Computing 3-73

3.8 Cisco Cloud Computing 3-74

3.8.1 Cisco Virtualization 3-75

3.8.2 Cisco Cloud Computing Balances Innovation

With Operational Excellence 3-75

3.8.3 Cisco Participation In Highly-Virtualized Environments 3-77

3.9 Progress Software Cloud Computing 3-79

3.9.1 Progress Software DataDirect Technologies /

WinterGreen Research Mainframe TCO / ROI Calculator 3-81

3.10 HostBridge 3-87

3.10.1 Hostbridge Base Product Runs On The

Mainframe Under CICS 3-87

3.10.2 Hostbridge WIRE Web Interface Rules Engine 3-88

3.10.3 Hostbridge HB Process Automation Module 3-88

3.10.4 Hostbridge HB Data Access Modules 3-88

3.10.5 HostBridge Mainframe Integration Software 3-90

3.11 Clerity Solutions Mainframe Offloading 3-94

3.11.1 Clerity Solutions / Equifax Mainframe Migration

And Modernization Solutions 3-96

3.12 NEON zPrime 3-97

3.12.1 Neon zPrime Mainframe Cost Reduction 3-99

3.13 Computer Associates CA 3-99

3.13.1 CA NetMaster Network Management

Supports ZIIP Processing, IPv6 3-101

3.13.2 CA SYSVIEW Features New GUI, Auditing Capabilities 3-102

3.14 Trident Services’ 3-103

3.14.1 SAP 3-104

3.14.2 IBM System z Advantage for SAP Applications 3-105

3.14.3 IBM / SAP One Solution to Support any Enterprise 3-106

3.14.4 IBM Tivoli System Automation for SAP 3-107

3.14.5 Cloud Computing Provides High Performance

and Expansive Growth for SAP Solutions 3-108

3.15 Sirius IBM System z10 BC 3-108

3.16 EMC VmWare Server Virtualizaton 3-114

4. Cloud Technology 4-1

4.1 Cloud Computing Information Access 4-1

4.2 Google Scale Mainstream Applications Gmail and

Google Maps 4-2

4.2.1 Google.com—Search and Personalization 4-4

4.2.2 Google Scholar. 4-5

4.2.3 Google Server Implementation for Web 2.0 4-6

4.2.4 Google Replicates The Web pages 4-7

4.2.5 Google Map / Reduce Framework Runs In Parallel

On 1,000 Machines 4-9

4.2.6 Google Global Work Queue 4-10

4.2.7 Communication, Collaboration and Communities 4-10

4.2.8 Google Spent $200 Million On Hardware

Equipment In 2004, $1.4 Billion in 2007 4-11

4.2.9 Google Uses 1.8 Million Servers, Search

Results, Images, Videos, Emails And Ads 4-14

4.2.10 Google Dynamic Architecture Implementation 4-15

4.2.11 Short Description of Google Search

Engine Dynamic Architecture 4-18

4.2.12 Google BigFiles 4-19

4.2.13 Google Repository 4-19

4.3 eBay Infrastructure 4-20

4.3.1 Sun Storage Helps Keep The Store Open 4-23

4.3.2 eBay’s Infrastructure Evolution 4-24

4.4 Microsoft .Net Defines Reusable Modules Dynamically 4-25

4.4.1 Microsoft Data Center Size 4-25

4.4.2 Microsoft Combines Managed Modules into Assemblies 4-27

4.4.3 Microsoft Architecture Dynamic Modular Processing 4-29

4.5 IBM® WebSphere® Application Server Feature

Pack for Web 2.0 4-31

4.5.1 IBM Web 2.0 Steps To Deploy Websphere

Application Server Using Virtual Image Templates 4-32

4.5.2 IBM WebSphere Application Server Feature Pack 4-37

4.6 Facebook 4-39

4.7 MySpace 4-41

4.8 Reunion 4-44

4.9 Software Release Cycle 4-45

4.10 iTunes and TiVo 4-46

5. Enterprise Cloud Computing Company Profiles 5-1

5.1 3Tera 5-1

5.2 Adobe 5-2

5.3 Amazon 5-4

5.3.1 Amazon Web Services (AWS) 5-4

5.3.2 Amazon Competition 5-7

5.4 AT&T 5-8

5.5 Attachmate 5-10

5.6 Cisco 5-12

5.6.1 Cisco Networking For The Internet 5-13

5.6.2 Cisco / PostPath 5-14

5.6.3 Cisco / Jabber 5-14

5.6.4 Cisco Next-Gen Unified Communications 5-15

5.6.5 Cisco Focus On Development Of Conferencing

And Collaboration, Leveraging Expertise In The Network 5-17

5.6.6 Cisco Revenue 5-17

5.6.7 Cisco Acquisitions 5-19

5.6.8 Cisco Innovation 5-19

5.6.9 Cisco Customers 5-20

5.6.10 Cisco Revenue 5-21

5.6.11 Cisco Acquisitions and Investments 5-22

5.6.12 Cisco Innovation 5-22

5.6.13 Cisco Customers 5-23

5.6.14 Cisco Value Incentive Program (VIP) Offering 5-25

5.7 Clerity Solutions 5-26

5.7.1 Clerity Solutions Partners and Customers 5-26

5.7.2 Clerity Benefit Manager 5-26

5.8 CloudRamp 5-28

5.9 CloudScale Networks 5-28

5.9.1 CloudScale Networks Data Centers 5-28

5.10 CloudWorks 5-30

5.11 Computer Associates CA 5-31

5.11.1 CA Revenue 5-32

5.11.2 CA Revenue by Geography 5-32

5.11.3 CA Business Organization 5-35

5.11.4 Computer Associates Revenue 5-37

5.12 Dell 5-37

5.12.1 Dell Virtualization Solutions 5-38

5.12.2 Dell Fast Deployment: 5-40

5.12.3 Dell High Performance Computing 5-41

5.13 ebay 5-42

5.13.1 eBay PayPal 5-44

5.13.2 Skype 5-44

5.13.3 eBay Key Acquisitions 5-45

5.13.4 eBay Net Revenues 5-45

5.13.5 eBay Marketplaces 5-47

5.13.6 eBay Communications 5-47

5.13.7 eBay Cloud Computing 5-48

5.14 EMC 5-49

5.14.1 EMC VMWare 5-49

5.14.2 EMC Acquisitions 5-50

5.14.3 EMC Symmetrix Virtual 5-51

5.14.4 EMC's V-Max Symmetrix Solutions 5-52

5.14.5 Selected EMC Partners 5-53

5.14.6 Selected EMC Customers 5-53

5.14.7 EMC Revenue 5-53

5.14.8 EMC Segment Information 5-54

5.14.9 EMC Segment Information 5-58

5.14.10 EMC VMware Virtual Infrastructure 5-60

5.14.11 EMC / Unisys and Expand Relationship in

Enterprise Content Management 5-69

5.14.12 EMC / VmWare, Inc. 5-71

5.14.13 VMware vCloud 5-73

5.15 Enomaly 5-75

5.15.1 Enomaly ECP Service Provider Cloud 5-75

5.15.2 Enomaly ECP Service Provider Customers 5-76

5.16 Eucalyptus 5-77

5.17 Google 5-80

5.17.1 Google Revenue 5-81

5.17.2 Google Q2 2009 Revenue Summary 5-82

5.17.3 Google Revenues by Geography 5-83

5.17.4 Google Revenues by Segment 5-84

5.17.5 Google Business Overview 5-87

5.17.6 Google Client 5-91

5.18 Fujitsu 5-92

5.18.1 Fujitsu OSS/NOS 5-93

5.18.2 Fujitsu SOA 5-93

5.18.3 Fujitsu CentraSite SOA Governance 5-95

5.19 Hewlett Packard (HP) 5-96

5.19.1 Hewlett Packard (HP) SOA 5-98

5.19.2 Hewlett Packard (HP) SOA Solutions 5-98

5.19.3 Hewlett Packard (HP) SOA Systinet Governance 5-98

5.19.4 HP Products and Services Segments 5-100

5.19.5 Hewlett-Packard Technology Solutions Group 5-100

5.19.6 Hewlett-Packard Enterprise Storage and Servers 5-101

5.19.7 Hewlett-Packard Industry Standard Servers 5-101

5.19.8 Hewlett-Packard Business Critical Systems 5-102

5.19.9 Hewlett Packard Halo Telepresence Customers 5-102

5.19.10 HP and Marriott 5-103

5.19.11 HP and Tandberg 5-105

5.19.12 Hewlett Packard Computer Industry Market Participant 5-105

5.19.13 Hewlett Packard Global Provider Of Products 5-106

5.19.14 HP Products and Services: Segment Information 5-107

5.19.15 Hewlett Packard Technology Solutions Group 5-107

5.19.16 Hewlett Packard Enterprise Storage and Servers 5-108

5.19.17 HP and Tower Software 5-109

5.19.18 Hewlett Packard Tower Software TRIM Context 5-113

5.19.19 Hewlett Packard Scalable Computing &

Infrastructure Organization (SCI) 5-118

5.19.20 HP Data Center Compute Services Transformation 5-119

5.20 Host Bridge Technology 5-119

5.21 IBM 5-120

5.21.1 IBM Business Partnering Strategy 5-122

5.21.2 IBM Strategic Priorities 5-123

5.21.3 IBM BPM Powered By Smart SOA 5-124

5.21.4 IBM Delivers Integration and Innovation to Clients 5-124

5.21.5 IBM Business Model 5-126

5.21.6 IBM Unified Communications In The Cloud Architecture 5-127

5.21.7 IBM LotusLive Cloud-Based Portfolio Of Social

Networking And Collaboration Services 5-128

5.21.8 IBM Revenue 5-129

5.21.9 IBM Q1 2009 Revenue 5-136

5.21.10 IBM Q2 2009 Revenue 5-138

5.21.11 IBM Software Capabilities 5-139

5.21.12 IBM Systems and Technology Capabilities 5-140

5.21.13 IBM Worldwide Organizations 5-141

5.21.14 IBM Security 5-142

5.22 Microsoft Corporation 5-146

5.22.1 Microsoft Azure Services Platform 5-146

5.22.2 Microsoft Windows Azure 5-147

5.22.3 Microsoft Live Services 5-148

5.22.4 Microsoft SQL Services 5-148

5.22.5 Microsoft .NET Services 5-149

5.22.6 Microsoft® SharePoint® Services &

Dynamics® CRM Services 5-149

5.22.7 Microsoft Revenue Nine Months 2009 5-150

5.22.8 Microsoft Revenue 5-150

5.22.9 Microsoft Segment Revenue 5-152

5.22.10 Microsoft Server and Tools Revenue 5-160

5.22.11 Microsoft Online Services Business Revenue 5-163

5.22.12 Microsoft Business Division Revenue 5-166

5.22.13 Microsoft Entertainment and Devices Division 5-168

5.22.14 Microsoft Competition 5-169

5.22.15 Microsoft Security Vulnerabilities 5-171

5.22.16 Microsoft Client Segment 5-173

5.22.17 Microsoft Segments 5-175

5.22.18 Open Text Livelink ECM Integration

Microsoft Office SharePoint Server 5-177

5.22.19 Microsoft Multinational Computer Technology 5-177

5.22.1 Selected Microsoft Partners 5-178

5.22.21 Microsoft Financials 5-178

5.22.22 Microsoft Software Products 5-178

5.23 Neon Enterprise Software 5-180

5.24 NetSuite 5-180

5.24.1 NetSuite Revenue 5-181

5.24.2 NetSuite Services Benefits 5-182

5.24.3 NetSuite CRM+ 5-184

5.24.4 Netsuite Revenue 5-184

5.24.5 NetSuiteSuiteBuilder 5-186

5.24.6 NetSuite SuiteTalk. 5-187

5.25 Oracle 5-187

5.25.1 Oracle Software Strategy 5-188

5.25.2 Oracle Software Business 5-188

5.25.3 Oracle Competition In The Software Business 5-190

5.25.4 Oracle Software License Updates and Product Support 5-191

5.25.5 Oracle Software Description 5-192

5.25.6 Oracle / BEA Systems 5-194

5.25.7 Oracle Software Revenue by Region 5-194

5.25.8 Oracle Corporate Strategy Active Acquisition Program 5-196

5.25.9 Oracle / Sun Microsystems 5-197

5.26 Progress Software 5-199

5.26.1 Progress Software Services Oriented Architecture Products 5-200

5.26.2 Progress Application Platform Products 5-202

5.26.3 Progress Software Data Infrastructure Products 5-203

5.26.4 Progress Software Customers 5-205

5.26.5 Progress Software / DataDirect Technologies 5-206

5.26.6 Progress Software Regional Revenue 5-207

5.26.7 Progress Software 2009 Second Quarter Revenue 5-211

5.27 Red Hat JBoss Enterprise SOA Platform 5-212

5.27.1 JBoss Enterprise SOA Platform Partners 5-217

5.28 Research In Motion (RIM) 5-217

5.29 SAP CRM 5-218

5.30 Serve Path / Go Grid 5-219

5.30.1 GoGrid 5-219

5.31 RackSpace 5-220

5.31.1 Rackspace Mosso Cloud Computing 5-220

5.31.2 Rackspace Mosso 5-221

5.32 RightScale 5-221

5.33 Salesforce.com 5-222

5.33.1 Salesforce.com Force.com 5-222

5.33.2 Salesforce.com Cloud Computing 5-224

5.33.3 Salesforce.com Strategy 5-225

5.34 Sirus 5-235

5.34.1 Sirius Partners 5-236

5.35 Trend Micro 5-237

5.36 Yahoo 5-239

5.36.1 Yahoo! Strategy 5-242

5.36.2 Yahoo! and Computational Research Labratories

Collaborate on Cloud Computing Research 5-243

5.37 Zeus Technology, Ltd. 5-244

5.37.1 Zeus Customers 5-244

5.38 Other Companies 5-245

List of Tables and Figures

Table ES-1 ES-2

Competitive Factors In Cloud Computing Markets

Figure ES-2 ES-5

Worldwide High End Server Market Shares,

Dollars, First Half 2009

Figure ES-3 ES-8

Worldwide Total CRM, Search Engine, and

Application Development Cloud Computing

Market Forecasts, 2009-2015

Figure 1-1 1-2

Cloud Computing Hole of the Internet

Table 1-2 1-10

Harnessing Collective Intelligence

Table 1-3 1-14

BPM Platform Automation Of Process Functions

Table 1-4 1-17

Web 2.0 Next Generation Applications

Table 1-5 1-18

Cloud Computing Next Generation Functions

Table 1-6 1-27

Mashup Market Opportunity

Table 1-7 1-28

Web 2.0 Internet Examples

Table 1-7 (Continued) 1-29

Web 2.0 Internet Examples

Table 2-1 2-2

Competitive Factors In Cloud Computing Markets

Table 2-2 2-3

Competitive Forces In Cloud Computing Markets

Figure 2-3 2-7

Worldwide High End Server Market Shares,

Dollars, First Half 2009

Table 2-4 2-8

Worldwide High End Server Shipments

Market Shares, Dollars, 2008 and Half One 2009

Figure 2-5 2-17

Worldwide Search Engine Based Cloud Computing

Market Shares, Dollars, 2008

Figure 2-6 2-18

Worldwide Search Engine Based Cloud Computing

Market Shares, Dollars, 2008 and First Half 2009

Table 2-7 2-23

IBM’s CloudBurst Hardware Strategy

Table 2-8 2-24

IBM Cloud Workload Segmentation Strategy

Table 2-9 2-24

IBM Cloud Test And Development Are Central To The Value of IT

Table 2-10 2-27

HP Labs Cell Based Cloud Computing Projects And Focus

Table 2-11 2-28

HP Labs Exascale Data Center Project Cloud

Computing Projects And Focus

Table 2-12 2-36

System z Integrated Information Processor (zIIP) Functions

Figure 2-13 2-38

Worldwide Total CRM, Search Engine, and Application

Development Cloud Computing Market Forecasts, 2009-2015

Table 2-14 2-39

Worldwide CRM, Search Engine, and Application

Development Cloud Computing Market Forecasts, 2009-2015

Table 2-15 2-40

Cloud Computing Market Driving Forces

Figure 2-16 2-41

Worldwide Application Development Cloud Computing

Market Forecasts, 2009-2015

Table 2-17 2-43

Cloud Computing Forces Driving Adoption

Table 2-18 2-50

Cloud Computing Forces Driving Adoption

Table 2-19 2-60

Types of Internet Connected Devices Likely to be

Using Mid IR Sensors That Need SOA Software To

Achieve Connectivity

Table 2-19 (Continued) 2-61

Types of Internet Connected Devices Likely to be

Using Mid IR Sensors That Need SOA Software To

Achieve Connectivity

Table 2-20 2-67

Services Oriented Architecture (SOA) Benefits

Table 3-1 3-3

IBM Mainframe Cloud Computing Benefits

Table 3-2 3-4

IBM Mainframe Cloud Application Development Steps

Figure 3-3 3-4

IBM Mainframe Cloud Provisioning Business Development

and Testing Tool Services

Figure 3-4 3-6

IBM Mainframe Cloud Collaborative Provisioning Services

Figure 3-5 3-7

IBM Mainframe Cloud Provisioning Business Development

and Testing and Deployment Flexibility

Table 3-6 3-16

Cloud Computing Services Capabilities Benefits

Provide economies of scale

Provide greater flexibility in sourcing.

Support adaption to change

Table 3-7 3-16

Cloud Computing Technology Capabilities

Table 3-8 3-18

IBM Mainframe Cloud Computing Advantages

Table 3-9 3-20

Mainframe Availability & Resiliency Cloud Computing

Platform Positioning

Table 3-10 3-20

Mainframe Security Cloud Computing Platform Positioning

Table 3-11 3-22

Mainframe Scalability Cloud Computing Platform Positioning

Table 3-12 3-24

Mainframe Virtualization Management cloud computing platform positioning

Table 3-13 3-25

Mainframe Workload Management Cloud Computing

Platform Positioning

Table 3-14 3-31

IBM Smart Business portfolio ways to deploy the cloud model

Table 3-15 3-32

IBM choices to deploy cloud services development and test:

Table 3-16 3-35

IBM’s CloudBurst Hardware Strategy

Table 3-17 3-35

IBM Cloud Workload Segmentation Strategy

Table 3-18 3-36

IBM Cloud Test And Development Central To The Value of IT

Figure 3-19 3-38

IBM Smart Business Models

Table 3-20 3-39

IBM value of a fully automated provisioning process

Figure 3-21 3-40

IBM Cloud Computing Cloud Development

Table 3-22 3-44

HP Cloud-Computing Security Risk Issues

Table 3-23 3-45

HP Products For Cloud Environments

Table 3-24 3-46

HP Services For Cloud Environments

Table 3-25 3-49

HP Labs Cell Based Cloud Computing Projects And Focus

Table 3-26 3-50

HP Labs Exascale Data Center Project Cloud

Computing Projects And Focus

Table 3-27 3-51

HP Labs Scalable Storage Cloud Computing Projects

And Focus

Table 3-28 3-52

HP Labs Service Lifecycle Management Cloud

Computing Projects And Focus

Table 3-30 3-55

HP Cloud Computing Data Center Foundational

Technologies

Table 3-31 3-56

HP Definition Of Elements Required For Cloud Technologies

Table 3-32 3-57

HP Automated Cloud Computing Infrastructure Lab Functions

Table 3-33 3-58

HP Automated Cloud Computing Infrastructure Impact

Table 3-34 3-59

HP Cloud Computing Research Areas

Table 3-35 3-62

Process and Time to Implement Application on Traditional

IT Infrastructure

Table 3-36 3-64

Process and Time to Implement Application on Cloud

IT Infrastructure

Figure 3-37 3-70

Google Digital Life Exists On The Internet

Table 3-38 3-76

Cisco C-Series Rack-Mount Servers Functions

Table 3-39 3-79

Progress Software Cloud Computing

Figure 3-40 3-82

Progress Software Shadow Exploitation of zIIP Offload Engine

Figure 3-41 3-83

Progress Software Shadow Exploitation of zIIP Offload Engine

Figure 3-42 3-84

Progress Software Shadow zIIP Offload Engine Upgrade Deferral

Table 3-43 3-85

Data Direct a Single Unified Architecture Benefits

Figure 3-44 3-89

Hostbridge HB Data Access Modules

Table 3-45 3-90

HostBridge Auto-Conversion of Data To XML Document Format

Table 3-46 3-92

HostBridge Base Product Features

Figure 3-47 3-93

HostBridge Base Product Features

Table 3-48 3-98

NEON zPrime Benefits

Table 3-49 3-100

Computer Associates EE functions

Table 3-50 3-102

CA SYSVIEW Features

Table 3-51 3-109

Sirius Features

Table 3-52 3-110

Sirius z10 BC Benefits Highlights:

Table 3-53 3-113

Sirius z10 BC Benefits Highlights:

Table 4-1 4-3

Google Use of Ajax Technology

Table 4-2 4-13

WinterGreen Research Server Energy Costs for

14 Servers with 3 Processors

Figure 4-3 4-15

Google Dynamic Architecture

Figure 4-4 4-20

Repository Data Structure

Figure 4-5 4-21

Architecture.EBay

Table 4-6 4-25

Microsoft .Net Defines Reusable Modules

Figure 4-7 4-26

MegaData Center Capital Expenditures

Figure 4-8 4-28

Microsoft .NET assemblies:

Figure 4-9 4-30

Microsoft Architecture Dynamic Modular Processing

Figure 4-10 4-33

Steps To Deploy IBM WebSphere Application Server

Using A Virtual Image Template

Figure 4-11 4-34

WebSphere Application Server Network Deployment

Installation and configuration steps

Figure 4-12 4-38

IBM Web Architecture

able 4-13 4-39

Facebook Description. 2007 to April 2008

Table 4-13 (Continued) 4-40

Facebook Description. 2007 to April 2008

Table 4-13 (Continued) 4-41

Facebook Description. 2007 to April 2008

Table 4-14 4-42

MySpace Metrics

Table 4-15 4-44

Reunion Metrics

Table 5-1 5-27

CloudScale Networks Positioning

Table 5-2 5-34

CA Main Areas Of Focus For Mainframe

And Distributed Environments

Table 5-3 5-36

Dell Virtualization Solutions Positioning

Table 5-4 5-59

EMC VMWare Virtual Infrastructure Business

Revenue Growth Positioning

Figure 5-5 5-71

VMware vCloud Customer Elastic, On-

Demand Compute Capacity

Table 5-6 5-92

Fujitsu CentraSite SOA Product Suite Features

Table 5-7 5-94

Fujitsu CentraSite SOA Management Information

Table 5-8 5-95

Hewlett Packard Product and Services Positioning

Table 5-9 5-104

Hewlett Packard Global Positioning

Table 5-10 5-110

Hewlett Packard Tower Software Global, Vertical Markets

Table 5-11 5-112

Hewlett Packard Tower Software Global, Reducing

Risk During Litigation

Table 5-12 5-113

Hewlett Packard Tower Software Microsoft Office® Documents

Table 5-13 5-115

Hewlett Packard Tower TRIM Context Features Overview

Table 5-14 5-118

HostBridge CICS Integration Functions

Figure 5-15 5-120

IBM SMB Partner Go to Market Approach

Table 5-16 5-121

IBM Strategic Priorities

Table 5-17 5-169

Microsoft Response to Security Vulnerabilities

Table 5-18 5-198

Progress Software Services Oriented Architecture Features

Table 5-18 (Continied) 5-199

Progress Software Services Oriented Architecture Features

Table 5-19 5-200

Progress Software Application Platform Product Features

Table 5-19 (Continued) 5-201

Progress Software Application Platform Product Features

Table 5-20 5-202

Progress Software DataXtend Data Infrastructure Products

Table 5-21 5-203

Progress Software DataDirect Data Infrastructure Products

Table 5-22 5-212

JBoss Enterprise SOA Platform Functions

Table 5-23 5-213

Red Hat's JBoss Enterprise SOA Platform Positioning

Table 5-24 5-226

Salesforce.com Force.com Platform Provides Tools

And Infrastructure Functions

Figure 5-25 5-227

Salesforce.com Force.com Platform Infrastructure

Figure 5-26 5-229

Salesforce.com Revenue, 2004-2009

Figure 2-27 5-230

Salesforce.com Growth in New Customers

Figure 2-28 5-231

Salesforce.com Customers

Figure 2-29 5-232

Salesforce.com Customers In Various Industries

Table 5-30 5-236

Trend Micro Positioning