Green Data Center: Modernization Market Shares, Strategies, and Forecasts, Worldwide, 2010-2016

Table of Contents

Green Data Center: Modernization Executive Summary

Green Data Center: Modernization

Executive Summary ES-1

Green Data Center Market Driving Forces ES-1

Green Data Center Market Shares ES-4

Green Data Center Market Forecasts ES-5

Transactions per Watt ES-6

IBM® Market Leader In SOA ES-8

IT Spending by Type, Hardware, Software, Services,

IT Networking Market Forecasts, Worldwide ES-8

Green Data Center: Modernization Market Description And Market Dynamics

1. Green Data Center Market Description and Market Dynamics 1-1

1.1 Data Center Innovation -- Hybrid Systems 1-1

1.1.1 Application Platform Decision Needs To Be Based On Fact 1-2

1.1.2 Server to BIPS Conversion 1-2

1.1.3 ROI Processor Intensive Application Model 1-8

1.2 Data Center Economics 1-10

1.2.1 IBM zEnterprise 196 Leverages Shared Workload 1-11

1.2.2 Microsoft Application Workload 1-11

1.3 Multi-Tier Heterogeneous Infrastructures 1-13

1.3.1 IBM® Market Leader In SOA 1-14

1.3.2 Oracle Information Architecture 1-15

1.3.3 EMC Simplifies Storage Configuration Management 1-16

1.4 Strengths of the IBM zEnterprise in a Hybrid,

Heterogeneous Data Center 1-19

1.5 IBM ZEnterprise Software Strategy 1-23

1.6 Hybrid Data Center 1-28

1.6.1 HP ProLiant SL2x170z G6 Holds Leadership Result On SPECpower_ssj2008® Benchmark 1-30

1.6.2 HP Platforms Save Energy 1-32

1.6.3 IBM System x® x3690 X5 Server 1-32

1.7 Cerner Software Illustrates the Value of Innovation 1-33

Green Data Center: Modernization Market Shares And Market Forecasts

2. Green Data Center Market Shares and Market Forecasts 2-1

2.1 Green Data Center Market Driving Forces 2-1

2.2 Green Data Center Market Shares 2-6

2.3 Green Data Center Market Forecasts 2-8

2.4 Transactions per Watt 2-10

2.5 SOA Market Driving Forces 2-12

2.5.1 Building a Robust Data Integration Layer 2-13

2.5.2 SOA Market Segment 2-14

2.5.3 SOA Market Driving Forces 2-15

2.6 SOA Market Shares 2-18

2.6.1 SOA Company Competitive Analysis 2-21

2.6.2 Top Competitors IBM, Tibco, Software AG /

WebMethods, and Oracle / BEA SOA Platforms 2-22

2.6.3 IBM® Market Leader In SOA 2-22

2.6.4 Value of IBM WebSphereMQ, DataPower, and

WebSphereMQ Broker to SOA 2-23

2.6.5 IBM SOA Model 2-25

2.6.6 SOA Components Use IBM WebSphereMQ 2-27

2.6.7 IBM WebSphere Application Server

Leverages Java Technology as a Stack 2-28

2.6.8 IBM SOA Fabric Across The

Enterprise To Reuse IT Assets 2-28

2.6.9 IBM WebSphere Adapters 2-29

2.6.10 Tibco 2-30

2.6.11 Tibco Business Process Management on SOA Foundation 2-31

2.6.12 Tibco SOA Business Process Management,

Brokers, and Adapters 2-32

2.6.13 Software AG webMethods 2-32

2.6.14 Software AG 2-33

2.6.15 Software AG / webMethods 2-33

2.6.16 Microsoft SOA Positioned To Support

Building A SOA Application 2-34

2.6.17 Oracle / BEA 2-34

2.7 SOA Market Forecasts 2-35

2.7.1 Services Oriented Architecture (SOA)

Infrastructure Core Frameworks Processes 2-37

2.8 IT Spending by Geography, Market Forecasts, Worldwide 2-40

2.9 IT Spending by Enterprise and SMB, Market

Forecasts, Worldwide, Dollars, 2008-2016 2-41

2.10 IT Spending by Type, Hardware, Software,

Services, IT Networking Market Forecasts, Worldwide 2-42

Green Data Center: Modernization Product Description

3. Mainframe Value Proposition 3-1

3.1 Cost Structures For Shared Workload 3-1

3.1.1 Virtualization of Linux 3-1

3.1.2 zEnterprise Resource Manager 3-2

3.2 Real Time Exchange Of Information 3-3

3.2.1 Analysis of IT Looks At Core Cost Elements 3-4

3.2.2 Advantage Mainframe 3-6

3.2.3 Mainframe As a Green Machine 3-8

3.3 SOA Foundation Architecture Addresses

Flexible Response To Changing Market Conditions 3-8

3.3.1 Resurgence Of The Mainframe 3-9

3.3.2 Real Time Internet Processing 3-10

3.3.3 IT System Reliability 3-11

3.4 1.3 Cost of Electricity Escalating 3-12

3.4.1 1.3.1 Data Center Cost Metrics 3-12

3.5 Security Cost Analysis - Mainframe vs. Distributed System 3-14

3.6 Number Of Servers – Web Application 3-15

3.7 Using the ROI Tool 3-18

3.7.1 Hardware ROI Calculations 3-28

3.7.2 System Reliability Return On Investment (ROI) 3-29

3.8 Mainframe Has Cost Advantage over Distributed Systems 3-31

3.8.1 Downtime In SLA On A Distributed System 3-32

3.8.2 Downtime In SLA On A Mainframe 3-32

3.9 Complexity Of Computing Environment

Function Of Increasing Workload 3-33

3.9.1 IBM zEnterprise Advantages 3-34

3.9.2 1.8.1 Optimization of WebSphere Applications For z/OS 3-37

3.10 System Reliability Return On Investment 3-38

3.10.1 Server Dysfunction Attributable To Shared Memory Space 3-38

3.10.2 Distributed Systems Churning The Databases 3-39

3.11 Server to MIP Conversion 3-39

3.12 Cost of Downtime 3-40

3.12.1 OS And Application Support Versions 3-42

3.13 Network System Cost Comparisons on Mainframe vs.

Distributed Servers 3-43

Green Data Center: Modernization Technology

4. Green Data Center Technology 4-1

4.1 Technology Trends 4-1

4.2 Globalization: Managing Complexity And

Implementing Innovation 4-3

4.2.1 Issues Affecting Enterprises 4-3

4.2.2 Service-Oriented Architecture (SOA) Interconnects

Siloed Applications 4-4

4.2.3 Service-Oriented Architecture (SOA)

Improves IT Efficiency 4-5

4.3 Complexity in the Data Center 4-6

4.3.1 Cerner Brings Innovation 4-8

4.3.2 Cerner Software Development 4-9

4.3.3 Ability To Cut Through Complexity 4-9

4.4 System Development Paradynes 4-12

4.5 Workload Balancing, Continuous

Availability, Backup, and Recovery 4-14

4.6 Virtualization Issues 4-16

4.6.1 IBM resource manager RMF 4-16

4.6.2 LUW Server Virtualization Issues 4-16

Green Data Center: Modernization Company Profiles

5. Green Data Center Company Profiles 5-1

5.1 Cisco 5-1

5.1.1 Cisco Revenue 5-2

5.2 Dell 5-2

5.2.1 Dell Gets IT Projects Up and Running Quickly 5-2

5.3 EMC 5-5

5.3.1 EMC Velocity² Atmos Partner Program 5-5

5.3.2 EMC / VMware 5-6

5.3.3 EMC Virtual Storage 5-6

5.3.4 EMC Supports Information Technology (IT) 5-7

5.3.5 EMC Revenue 5-8

5.3.6 RSA Information Security 5-10

5.3.7 EMC Consolidated Revenues By Geography: 5-12

5.3.8 Information Storage Segment 5-12

5.3.9 EMC Symmetrix Systems 5-13

5.3.10 EMC CLARiiON Systems 5-14

5.3.11 EMC Celerra IP Storage Systems 5-14

5.3.12 EMC Centera Content Addressed Storage Systems 5-15

5.3.13 EMC Connectrix Directors and Switches 5-15

5.3.14 EMC Consumer and Small Business Products Division 5-16

5.3.15 EMC /Decho Corporation 5-17

5.3.16 EMC Content Management and Archiving Segment 5-17

5.3.17 EMC RSA Information Security Segment 5-18

5.3.18 EMC Global Services 5-19

5.3.19 EMC VMware Virtual Infrastructure Segment 5-20

5.3.20 EMC Distribution Channels 5-22

5.3.21 EMC Technology Alliances 5-22

5.4 Fujitsu 5-23

5.4.1 Fujitsu OSS/NOS 5-24

5.4.2 Fujitsu SOA 5-24

5.4.3 Fujitsu CentraSite SOA Governance 5-25

5.5 Google 5-27

5.5.1 Switch to Google Apps 5-28

5.5.2 Google Apps for Messaging 5-28

5.5.3 Google / YouTube 5-28

5.5.4 Google Apps Target Market 5-29

5.5.5 Google Organizes The World's Information 5-29

5.5.6 Google Ads 5-29

5.5.7 Google Apps 5-30

5.5.8 Google Mobile 5-31

5.5.9 Google Strategy 5-32

5.5.10 Google Technology 5-32

5.5.11 Life of a Google Query 5-34

5.5.12 Google Business Overview 5-37

5.5.13 Google Grows 5-37

5.5.14 Google AdWords for Advertisers 5-38

5.5.15 Google AdSense and Web Site Services 5-39

5.5.16 Google Documents Editor 5-40

5.5.17 Gmail Contextual Gadgets Launched In The

Google Apps Marketplace 5-41

5.5.18 Google Revenue 2010 5-41

5.6 Hewlett Packard (HP) 5-42

5.6.1 HP Cloud Assure Services 5-42

5.6.2 HP Cloud Assure Types Of Cloud Service

Environments Supported 5-45

5.6.3 Hewlett-Packard Revenue 5-47

5.6.4 HP Enterprise Storage and Servers Revenue 5-48

5.6.5 HP Software Revenue 5-48

5.6.6 Hewlett Packard (HP) Focuses On

Simplifying Technology 5-48

5.6.7 Hewlett Packard (HP) SOA 5-50

5.6.8 Hewlett Packard (HP) SOA Solutions 5-50

5.6.9 Hewlett Packard (HP) SOA Systinet Governance 5-50

5.6.10 HP Products and Services Segments 5-52

5.6.11 Hewlett-Packard Technology Solutions Group 5-52

5.6.12 Hewlett-Packard Enterprise Storage and Servers 5-53

5.6.13 Hewlett-Packard Industry Standard Servers 5-53

5.6.14 Hewlett-Packard Business Critical Systems 5-54

Hewlett Packard Halo Telepresence Customers 5-54

5.6.15 HP and Marriott 5-55

5.6.16 HP and Tandberg 5-57

5.6.17 Hewlett Packard Computer Industry Market Participant 5-57

5.6.18 Hewlett Packard Global Provider Of Products 5-58

5.6.19 HP Products and Services: Segment Information 5-59

5.6.20 Hewlett Packard Technology Solutions Group 5-59

5.6.21 Hewlett Packard Enterprise Storage and Servers 5-60

5.6.22 HP and Tower Software 5-61

5.6.23 Hewlett Packard Tower Software TRIM Context 5-64

5.7 IBM 5-69

5.7.1 IBM Manages Data-Intensive Services 5-71

5.7.2 IBM Lotus Domino Platform to Run Web Site 5-73

5.7.3 IBM WebSphere 5-74

5.7.4 IBM Business Partnering Strategy 5-76

5.7.5 IBM Strategic Priorities 5-77

5.7.6 IBM BPM Powered By Smart SOA 5-78

5.7.7 IBM Delivers Integration and Innovation to Clients 5-79

5.7.8 IBM Business Model 5-80

5.7.9 IBM Unified Communications In The

Cloud Architecture 5-81

5.7.10 IBM LotusLive Cloud-Based Portfolio Of

Social Networking And Collaboration Services 5-82

5.7.11 IBM 2010 First-Quarter Revenue 5-83

5.7.12 IBM Q2 2009 Revenue 5-87

5.7.13 IBM Software Capabilities 5-89

5.7.14 IBM Systems and Technology Capabilities 5-90

5.7.15 IBM Worldwide Organizations 5-91

5.7.16 IBM Integrated Supply Chain 5-91

5.7.17 IBM Security 5-92

5.8 Microsoft Operating Segments 5-95

5.8.1 Microsoft Client Businesses 5-96

5.8.2 Office 2010 and SharePoint 2010 launching in Q4 5-97

5.8.3 Microsoft Office Web Apps Planner Brings

Documents to the Cloud 5-98

5.8.4 Microsoft Windows Platform Devices 5-98

5.8.5 Microsoft Windows Embedded Compact 7 5-99

5.8.6 Microsoft Office Applications 5-101

5.8.7 Microsoft Dynamics GP 5-101

5.8.8 Microsoft Dynamics GP 5-102

5.8.9 Microsoft Dynamics GP Financial

Accounting And Business Management Solution 5-106

5.8.10 Microsoft Corporation 5-108

5.8.11 Microsoft Azure Services Platform 5-109

5.8.12 Microsoft Windows Azure 5-110

5.8.13 Microsoft Live Services 5-111

5.8.14 Microsoft SQL Services 5-111

5.8.15 Microsoft .NET Services 5-111

5.8.16 Microsoft® SharePoint® Services &

Dynamics® CRM Services 5-112

5.8.17 Microsoft Revenue Nine Months 2009 5-112

5.8.18 Microsoft Revenue 5-113

5.8.19 Microsoft Segment Revenue 5-114

5.8.20 Microsoft Segment Revenue2008 5-115

5.8.21 Microsoft Client Revenue 5-119

5.8.22 Microsoft Server and Tools Revenue 5-121

5.8.23 Microsoft Online Services Business Revenue 5-124

5.8.24 Microsoft Business Division Revenue 5-127

5.8.25 Microsoft Entertainment and Devices Division 5-129

5.8.26 Microsoft Competition 5-130

5.8.27 Microsoft Security Vulnerabilities 5-131

5.8.28 Microsoft Client Segment 5-134

5.8.29 Microsoft Segments 5-136

5.8.30 Open Text Livelink ECM Integration

Microsoft Office SharePoint Server 5-138

5.8.31 Microsoft Multinational Computer Technology 5-138

5.8.32 Selected Microsoft Partners 5-139

5.8.33 Microsoft Software Products 5-139

5.9 Novell Interoperable Linux Cloud Platforms 5-140

5.9.1 Novell Positions to Address Intelligent

Workload Management Market 5-141

5.10 Oracle 5-142

5.10.1 Oracle Revenues: 5-144

5.10.2 Oracle / Stellent 5-145

5.11 Progress Software 5-146

5.12 Rackspace 5-147

5.13 RedHat 5-148

5.13.1 RedHat Global Leader 5-150

5.14 Software AG 5-151

5.14.1 Software AG Wins Two 2007 Product of the

Year Awards from SearchSOA.com 5-165

5.15 Symantec 5-166

5.15.1 Symantec Hosted Services Lower Costs

And Simplify IT 5-167

5.15.2 Symantec Strategy 5-168

5.15.3 Symantec Strategy 5-168

5.15.4 Symantec Has Seen A Continued Rise In The

Volume Of Security Threats 5-169

5.15.5 Symantec Storage 5-169

5.15.6 Symantec fiscal 2009 Actions To Support Business: 5-170

5.15.7 Symantec Storage and Server Management 5-171

5.15.8 Symantec Solutions For Cloud Computing 5-171

5.16 Tibco 5-173

5.16.1 Tibco SOA 5-174

5.16.2 Tibco Business Optimization 5-175

5.16.3 Tibco BPM: 5-175

5.16.4 Tibco Services 5-176

5.16.5 Tibco Competition 5-177

5.16.6 Tibco Revenue 5-178

List of Tables and Figures

Green Data Center: Modernization Executive Summary

Table ES-1 ES-3

Green Data Center Market Driving Forces

Figure ES-2 ES-4

Green Data Center Modernization Market Shares, Dollars, 2009

Figure ES-3 ES-5

Green Data Center Modernization Market Forecasts, Dollars,

Worldwide, 2010-2016

Figure ES-4 ES-7

Server Transactions per Watt from Greenway Collaborative

Figure ES-5 ES-8

IT Spending by Type, Hardware, Software, Services,

IT Networking Market Forecasts, Worldwide, Dollars, 2008-2016

Green Data Center: Modernization Market Description And Market Dynamics

Table 1-1 1-3

ROI Variables That Impact Applications Platform Choices

Figure 1-2 1-5

Server to MIPS Calculation of for a CICS Transaction

Intensive Workload Where There Is A Mix Of Database

Accesses Needed To Make The Transactions Complete

Table 1-3 1-6

zEnterprise 196 Ability To Flatten Loads And Distribute Workload

Figure 1-4 1-8

ROI Workload Grid

Figure 1-5 1-9

ROI Model Compares The Platform Costs For Processor Intensive Application

Figure 1-6 1-10

Server to MIPS Conversion Calculator

Table 1-7 1-18

EMC Ionix Storage Configuration Advisor 2 Core Software Functions

Figure 1-8 1-19

zEnterprise 196 Workload Centric Data Center Integration -

Transactions, Database, Web, Infrastructure, Analytics, and

High Performance Computing

Figure 1-9 1-21

IBM zEnterprise 196 Platform Statistics

Figure 1-10 1-22

IBM zEnterprise 196 Integrated System

Table 1-11 1-24

IBM zEnterprise Software Strategy Aspects

Table 1-12 1-25

IBM zEnterprise Strategy Benefits

Figure 1-13 1-26

zEnterprise Chip Design Impact on Operational Capabilities

Figure 1-14 1-27

zEnterprise Database Query Optimization

Figure 1-15 1-29

Hewlett Packard Proliant Series Benchmarking

Table 1-16 1-31

HP Data centers based on a Converged Infrastructure

Green Data Center: Modernization Market Shares and Market Forecasts

Table 2-1 2-3

Green Data Center Market Driving Forces

Table 2-2 2-4

Green Data Center Market Aspects

Table 2-3 2-5

Green Data Center Market Benefits

Figure 2-4 2-6

Green Data Center Modernization Market Shares, Dollars, 2009

Figure 2-5 2-7

Server Market Shares, Dollars, Worldwide, 2009

Figure 2-6 2-8

Green Data Center Modernization Market Forecasts,

Dollars, Worldwide, 2010-2016

Table 2-7 2-9

Green Data Center Market Forecasts Units and

Dollars, Worldwide, 2010-2016

Figure 2-8 2-11

Server Transactions per Watt from Greenway Collaborative

Table 2-9 2-16

Services Oriented Architecture (SOA) Benefits

Table 2-10 2-17

Services Oriented Architecture SOA Market

Driving Forces

Table 2-11 2-18

SOA Application Middleware Market Shares,

Dollars, Worldwide, 2009

Table 2-11 2-20

SOA Application Middleware Market Shares,

Dollars, Worldwide, 2009

Table 2-12 2-23

IBM SOA Functions to streamline IT processes

Figure 2-13 2-36

SOA Applications Middleware Market Forecasts,

Dollars Worldwide, 2010-2016

Figure 2-14 2-37

SOA Application Middleware Market Forecasts,

Worldwide, Units and Dollars, 2010-2016

Table 2-15 2-38

IT Spending by Geography, Market Forecasts,

Worldwide, Dollars, 2008-2016

Table 2-16 2-40

IT Spending by Geography, Market Forecasts,

Worldwide, Dollars, 2008-2016

Table 2-17 2-41

IT Spending by Enterprise and SMB, Market Forecasts,

Worldwide, Dollars, 2008-2016

Figure 2-18 2-42

IT Spending by Type, Hardware, Software, Services,

IT Networking Market Forecasts, Worldwide, Dollars, 2008-2016

Green Data Center: Modernization Product Description

Figure 3-1 3-5

ROI Model Driven Architecture

Table 3-2 3-7

Summary Overview Cost Advantage of Mainframe vs.

Distributed Systems Single Application Analysis

Table 3-3 3-13

Data Center Cost Metrics

Figure 3-4 3-15

Security Cost Analysis - Mainframe vs. Distributed System

Table 3-5 3-17

Hardware and Software Cost Differential Mainframe vs. Distributed

Figure 3-6 3-19

E-Application Mainframe vs. Distributed Comparison of

Scenarios Analysis

Figure 3-7 3-21

WebSphere E-Application. Distributed Selected Application Analysis

Figure 3-8 3-22

E-Application Mainframe vs. Distributed Selected Parameter Analysis

Figure 3-9 3-24

Distributed Server ROI Cost Analysis Model Market

Segment Single, 300, and 1,400 Applications

Figure 3-10 3-25

Mainframe ROI Cost Analysis Model Market Segment

Single, 300, and 1,400 Applications

Figure 3-11 3-27

Mainframe vs. Distributed Server ROI Cost Analysis Of

How Many Applications Need to be Moved Before the

Mainframe is More Efficient Than the Distributed Servers

Table 3-12 3-28

Hardware Cost of Distributed Server Data Center

Table 3-13 3-35

IBM zEnterprise Reliability Functions

Table 3-14 3-36

zEnterprise Facilitation Of Security

Table 3-15 3-41

Cost per Hour of Downtime

Green Data Center: Modernization Technology

Table 4-1 4-1

Green Data Center Market Technology Trends

Table 4-1 (Continued) 4-2

Green Data Center Market Technology Trends

Table 4-2 4-4

Typical Problems Encountered By Enterprise Implementing SOA

Figure 4-3 4-7

Ways to Capitalize on Complexity in the Data Center

Figure 4-4 4-10

IBM Smart Analytics Optimizer Benefits

Figure 4-5 4-13

System Development Paradynes

Figure 4-6 4-15

IBM Active / Active Load Balancing and Fail Over

Simultaneous Processing

Table 4-7 4-17

LUW Server Virtualization Issues

Green Data Center: Modernization Company Profiles

Table 5-1 5-3

Dell's Cloud Services Functions

Table 5-2 5-3

Dell's Cloud Services Positioning

Table 5-2 (Continued) 5-4

Dell's Cloud Services Positioning

Table 5-3 5-24

Fujitsu CentraSite SOA Product Suite Features

Table 5-4 5-26

Fujitsu CentraSite SOA Management Information

Table 5-5 5-28

Google Apps Functions

Table 5-6 5-33

Google PageRank Search Technology

Table 5-7 5-34

Google Hypertext-Matching Analysis Search Technology

Figure 5-8 5-35

Life span of a Google query

Figure 5-8 (Continued) 5-36

Life span of a Google query

Table 5-9 5-39

Google AdSense Positioning

Table 5-10 5-43

HP Cloud Assure Functions

Table 5-11 5-45

HP Cloud Assure sTypes Of Cloud Service Environments Supported

Table 5-12 5-46

HP SaaS Portfolio Partner Positioning:

Table 5-13 5-49

Hewlett Packard Product and Services Positioning

Table 5-14 5-58

Hewlett Packard Global Positioning

Table 5-15 5-64

Hewlett Packard Tower Software Global, Vertical Markets

Table 5-16 5-65

Hewlett Packard Tower Software Global, Reducing Risk During Litigation

Table 5-17 5-66

Hewlett Packard Tower Software Microsoft Office® Documents

Table 5-18 5-68

Hewlett Packard Tower TRIM Context Features Overview

Figure 5-19 5-76

IBM SMB Partner Go to Market Approach

Table 5-20 5-77

IBM Strategic Priorities

Table 5-21 5-100

Microsoft Windows Embedded Compact 7 Capabilities

Table 5-22 5-104

Microsoft Dynamics GP Customer References

Table 5-22 (Continued) 5-105

Microsoft Dynamics GP Customer References

Table 5-22 (Continued) 5-106

Microsoft Dynamics GP Customer References

Table 5-23 5-107

Functions in Microsoft Dynamics GP

Source: Microsoft.

Table 5-24 5-108

Capabilities in Microsoft Dynamics GP:

Table 5-25 5-131

Microsoft Response to Security Vulnerabilities

Table 5-26 5-146

Oracle / Stellent Enterprise Content Management

(ECM) Software Solutions

Table 5-27 5-148

Rackspace Cloud Computing Positioning

Table 5-29 5-167

Symantec Cloud Strategy Solutions

Table 5-30 5-172

Symantec Solutions For Cloud Computing