CONTENT DELIVERY NETWORKS MARKET STRATEGIES AND FORECASTS, 2001 - 2006

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Report No. S80310032081  245+Pages 65 Tables and Figures       2001   

    Content delivery is a data replication business.  The data is taken to the edge of the network using the Akamai model.  Data is taken to the regional center using the Digital Island Model.  The good content distribution providers have a way to optimize the network, to data replication take IP Internet users to the site with the least traffic, to optimize the routing for a customer looking for information.

   Delivery of information, frame by frame instead of refreshing an entire page, is the future, sophisticated software will permit this.  In this manner sports scores, news, stock tickers, and other timely short messages can update a page without resending the entire page.

    Content delivery systems are designed to combine the strength of search engines with the power of edge delivery.  Content delivery networks do best route calculations.  They do specific content serving.  Caching is optimized by type of content.  Network peering points reduce packet loss.  The network reduces latency.  The system optimizes bandwidth utilization.  The system optimizes Web server loading.

 

 

Content Delivery Network Market Assessment

 

Picture by Susie Eustis

A BRIGHT FUTURE

Content Delivery Networks

 

POSITION TO PARTICIPATE IN HIGH GROWTH SEGMENTS

 

POSITION TO TAKE ADVANTAGE OF INTERNET OPPORTUNITIES

 

WinterGreen Research, Inc.

Lexington, Massachusetts          www.wintergreenresearch.com

 

 

CONTENT DELIVERY NETWORKS MARKET STRATEGIES AND FORECASTS, 2001 - 2006

 

 

 

CHECK OUT THESE KEY TOPICS

 

Content Delivery Restructuring

Market Strategies, Market Forecasts

    The New Internet

Global Competition and Growth Factors

-Network Delivery Market Forecasts

Worldwide Market Shares

Network Architecture

Web Hosting / Content - Streaming

Integrated Internet Scaling Solutions

Mergers, Acquisitions, IPO

Company Profiles

 

 

REPORT METHODOLOGY

 This is the Forty First report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment.  The project leaders take direct responsibility for writing and preparing each report.  They have significant experience preparing industry studies.  Forecasts are based on primary research and proprietary data bases.  Forecasts reflect analysis of the market trends in the segment and related segments.  Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment.  market share analysis includes conversations with marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share.  Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

 

 

Content Delivery Networks are the Future of Internet Growth and Productivity

 

YOU MUST HAVE THIS STUDY

 

CDN EXECUTIVE SUMMARY

Content Delivery Network Executive Summary                        1

Power Of Edge Delivery  1

Network Architecture  2

Benefits Of Content-Delivery Solutions  2

Market Shares Content Delivery Services  4

Market Forecasts Content Delivery Services  5

Content Delivery Market Definition

1.1                          Content Delivery Data Replication  3

1.2                          Advanced IP Services Content Delivery  6

1.3                          Content Delivery Bringing Information Close To Users  7

1.4                          Content Delivery System Requirements  12

1.5                          Customer Service  13

                                       1.5.1                Network Operations Command Center                14

 

1.6                          Dynamic Content Goes Beyond Static Content 15

                                       1.6.1                Last-Mile Content Delivery                  15

1.7                          Market Issues  16

                                       1.7.1                Complete Control Over Network Bandwidth               17

1.8                          Closing The Gap Between Business Requirements And CDN Solutions  18

                                       1.8.1                Revenue-Enabling Services / Akamai Advertising               19

                                       1.8.2                Content Streaming                      20

1.9                          Open Streaming Ad Delivery Platform   20

1.10                        Web Hosting  22

1.10.1                            Business E-Services Benefits                    22

1.10.2                            E-Services Approach                        23

1.10.3                            E-Services Challenge                      25

1.10.4                            e-Services Partnering                        27

1.10.5                            Retail Portal Channels                      28

1.10.6                            Business Models                        29

1.11                        Content Streaming To Frames Within A Site  30

1.12                        Sophisticated Business Models  31

1.12.1                            Mediaplus Advertising Open Streaming Ad Delivery Platform                 32

1.13                        Online Advertising  33

1.13.1                            E-Services Is The Business Model                 33

1.14                        Caching  40

1.15                        Content Streaming To Frames Within A Site  42

1.16                        Content Delivery  43

1.17                        Sophisticated Business Models  44

1.18                        Core CDN Technology  44

1.19                        Integrated Solutions For Scaling The Internet 45

1.20                        Traffic Servers  45

1.21                        Media Technology  46

1.22                        Search Services  46

 

Content Delivery Services Market Forecasts

2.1                         Network Architecture Market Trends                                                                                            2

2.2                         Global Competition  3

2.3                          Benefits of Content-Delivery Solutions  3

2.4                          Market Growth Forces  4

2.5                          Market Growth Drivers  6

2.6                          Market Shares Content Delivery Services  7

2.7                          Market Forecasts Content Delivery Services  10

2.8                          Market Shares Content Streaming Services  11

2.9                          Market Forecasts Content Streaming Services  13

2.10                        Online Advertising  15

2.11                        Pricing Content Delivery  16

2.12                        License Fees  17

2.12.1                            Inktomi Search and Submit System                           17

2.12.2                            Akamai                     17

2.13                         Pricing Streaming Delivery  18

2.13.1                            Real Networks                        18

2.13.2                            Mirror Image                        19

2.14                          ISI Market Size  19

2.15                          Online Advertising  21

2.15.1                            iClips and Akamai                     21

Content Delivery Products and Services

3.1                          CDN Product Definition  5

3.2                          Key Differentiators  6

3.3                          Akamai 7

3.3.1                              Akamai EdgeSuite                          9

3.3.2                              Benefits of Akamai EdgeSuite Whole Site Delivery                10

3.3.3                              EdgeSuite Whole Site Delivery                    11

3.3.4                              Application Server                        12

3.3.5                              Akamai FreeFlow                             13

3.3.6                              Akamai Streaming                          15

3.3.7                              Akamai Forum                                 16

3.3.8                              Akamai Conference                        16

3.3.9                              Akamai Product Strategy                      17

3.3.10                            Akamai Products and Strategy                    19

3.4                          Mirror Image  20

3.4.1                              Mirror Image                        21

3.5                          Cisco System for Content Delivery Networks  21

3.5.1                              Cisco Systems for Service Providers                    22

3.5.2                              Cisco Enterprise Content Delivery Systems                  23

3.5.3                              Cisco Content Peering                        24

3.5.4                              Cisco Router                                                                                                                 25

3.5.5                              Cisco Content Distribution Manager                    26

3.6                          Specifications  33

3.6.1                              Hardware                          33

3.6.2                              Cisco CDN Key Benefits                      35

3.6.3                              Cisco CDN Content Distribution Manager                  36

3.6.4                              Cisco Content Engines                      36

3.6.5                              Cisco Content Switches                      37

3.6.6                              Content Edge Delivery                      40

3.6.7                              Intelligent Network Services                      40

3.6.8                              Cisco Content Engines                      40

3.6.9                              Content Switches                        42

3.6.10                            Content Distribution Manager Description                   42

3.6.11                            Control Over Network Bandwidth                      44

3.6.12                            Web Integration                          45

3.6.13                            Alternate Media Delivery                      46

3.6.14                            Media Replication With Zero Incremental Bandwidth               47

3.6.15                            Channel Editor                        48

3.6.16                            Flexible Importing                          48

3.6.17                            Fault Tolerance and Fault Prevention                   49

3.6.18                            Cisco CDN MPEG Decoder in Content Engines                49

3.6.19                            Seamless Support for Directory Structures                  50

3.6.20                            Remote Add and Delete                      51

3.6.21                            Real Server Support                  52

3.6.22                            Cisco Service Provider CDN Software                  54

3.6.23                            Cisco CDN Service Provider Software Functionality                54

3.6.24                            Cisco Service Provider CDN Product Line Key Benefits              57

3.6.25                            Cisco Service Provider CDN Product Line Key Differentiators            58

3.6.26                            Content Delivery Storage                      59

3.7                          Inktomi 61

3.7.1                              XML                               61

3.7.2                              XML for Dynamic Web Development                                                                       62

3.7.3                              Inktomi / Ultraseek Server Content Classification Engine              63

3.7.4                              Inktomi / Ultraseek Web And Enterprise Portal Search Server              64

3.7.5                              Inktomi / Ultraseek Customers                    64

3.7.6                              Inktomi Core Technology                      65

3.7.7                              Inktomi Design Partners                      69

3.7.8                              Boundaries of Content Networking                      69

3.7.9                              Inktomi                    70

3.7.10                            Inktomi                     83

3.8                          Adero  85

3.8.1                              Adero Enablement Services                      85

3.8.2                              Adero Best Route Calculations                    86

3.8.3                              Adero Globalwise Technology                    87

3.9                          Digital Island  89

3.9.1                              Digital Island Caching                        89

3.9.2                              Digital Island Mirroring                        90

3.9.3                              Digital Island Streaming Media                    91

3.9.4                              Digital Island Routing                        91

3.9.5                              Digital Island Delivery                      91

3.9.6                              Service Level Agreements                      93

3.9.7                              Digital Island Features And Benefits                    94

3.10                        Speedera Networks  95

3.11                        Planet Rx  96

3.12                        Yahoo  98

3.13                        Real Player  98

3.13.1                            Players                        100

3.13.2                            Producers and Shows                    102

3.14                        Speederaor Streaming  104

3.15                        InterNAP   104

3.15.1                            InterNAP Peering                        104

3.16                        Content Delivery Online Advertising  105

3.16.1                            Akamai Advertising                        105

3.16.2                            Akamai's Mediaplus                                                                                                          107

3.16.3                            Engage and Akamai                 110

3.16.4                            Hitplay Media                      111

3.16.5                            iClips and Akamai                 112

Delivery of Internet Content

4.1                          Optimized Delivery Of Internet Content 1

4.2                          Content Alliance  4

4.3                          Content Peering  4

4.4                          Storage  5

4.4.1                              ISI                        7

4.5                          Content Bridge  9

4.5.1                              Cisco CDN System                                 11

4.6                          Peering  11

4.7                          Self-Organizing Distributed Architecture  12

4.8                          Caching  12

4.8.1                              Inktomi Search Engine                      13

4.8.2                              Inktomi Architecture                                                                                                            14

4.8.3                              Integrated Solutions For Scaling The Internet                                                                15

Content Deliver Company Profiles

5.1                          Adero  3

5.2                          Akamai 3

5.2.1                              Customers                            4

5.2.2                              Akamai Acquisitions                          4

5.3                          Loudeye Technologies  6

5.4                          PacketVideo  7

5.5                          DiscoverMusic  8

5.6                          Alteon WebSystems  8

5.7                          BMG   9

5.8                          Check Point Software Technologies  10

5.9                          Cisco Systems  10

5.10                        Compaq Computers  10

5.11                        Hewlett Packard  11

5.12                        Hitplay Media  11

5.13                        IBM    12

5.13.1                            IBM Global Services                        13

5.14                        InterNAP   13

5.15                        Inktomi 14

5.15.1                            Inktomi Network Products                      15

5.15.2                            Inktomi Portal Services: Search Solutions                  17

5.15.3                            Inktomi Portal Services: Commerce Engine                  17

5.15.4                            Inktomi Customers                        18

5.16                        Electric Lightwave  18

5.17                        Foundry Networks  19

5.18                        RealNetworks  20

5.19                        Redback Networks  20

5.20                        Microsoft 20

5.21                        SeminarSource.com   21

5.22                        SGI 21

5.23                        Sun Microsystems  22

5.24                        Sitesmith  22

5.25                        Telefónica Data  23

5.26                        Virage  23

 Content Deliver Network Market Strategies, Merger, Acquisition, and IPO Activity

6.1                          Merger, Acquisitions, And IPO Activity  2

6.1.1                            Mergers, Acquisitions                          2

6.2                          Akamai and IBM    3

6.3                          BMG Entertainment / Akamai To Stream Online Video Syndication  3

6.4                          BT Ignite Content Hosting and Akamai 4

6.5                          Akamai / SiteSmith Strategic Alliance  7

6.6                          Cisco and Akamai 8

6.7                          Electric Lightwave and Akamai 8

6.8                          Akamai and Telefónica Data  10

6.9                          Akamai and Intel 12

6.10                        Akamai and InterNAP   13

6.11                        Hughes Network Systems and Inktomi 15

6.12                        Engage and Akamai 17

6.13                        iClips and Akamai 17

6.14                        China Mobile and Inktomi 18

6.15                        Lycos Europe and Inktomi Search  19

 


Many of these Key Topics Have Phenomenal Subcategories

 

List of Tables and Figures


Market Forecasts 2001-2006              Market Shares 2001

 

Table ES-1  3

Benefits of a Content-Delivery Solution  3

 

Table 1-1  5

Content Delivery Systems Positioning  5

Table 1-2  6

Routing Table Systems Aspects  6

Table 1-3  9

Advanced IP Web Sites Services  9

Table 1-4  10

Advanced IP Web Site Use of Content Delivery Services  10

Table 1-5  11

Selected Types of High Volume Sites Needing Content Delivery  11

Table 1-6  12

Content Delivery Services Functions  12

Table 1-7  14

Content Delivery System Requirements  14

Table 1-8  15

Content Delivery Aspects of Customer Service  15

Table 1-9  18

Total Control Over Content Distribution  18

Table 1-10  20

Business Applications Driving Content Delivery Adoption  20

Table 1-11  24

Business Benefits of Establishing an E-Services Approach  24

Table 1-12  26

E-Services Positioning for Delivering IT-Based Benefits  26

Table 1-13  26

Principles of Application Integration  26

Table 1-14  28

E-Services Challenge  28

Table 1-15  32

Akamai Features  32

Table 1-16  32

Akamai Advantages  32

Table 1-17  36

E-Services Partnering Strategy  36

Table 1-18  36

E-Services Systems Strategy  36

Table 1-19  37

E-Services Positioning  37

Table 1-20  38

E-Services  38

Table 1-21  39

E-Services Marketing Directions  39

Table 1-22  40

E-Services Market Positioning  40

Table 1-23  40

E-Services Modular Strategy  41

Table 1-24  41

E-Services Component Strategy  41

Table 1-25  42

Caching  42

Table 1-26  44

Benefits of Content Streaming To Frames Within a Site  44

 

Table 2-1  3

Benefits of a Content-Delivery Solution  3

Table 2-2  4

Relevant CDN Market Aspects  5

Akamai Revenue First Quarter  9

(In Thousands) 9

For the Three Months Ended March 31, 9

 

 

Table 3-1  10

Complete CDN Solutions  10

Table 3-2  12

Akamai Family of Applications  12

Table 3-3  14

Benefits of Akamai EdgeSuite Whole Site Delivery  14

Table 3-4  17

Benefits of Akamai FreeFlow   17

Table 3-5  21

Akamai product strategy  21

Table 3-6  26

Cisco's CDN System Comprised of Five Technologies  26

Table 3-7  30

Cisco Content Distribution Manager Devices  30

Table 3-8  34

Content Distribution Manager Functions  34

Table 3-9  36

Cisco Content Engines  36

Table 3-10  37

Content Distribution Managers  37

Table 3-11  45

Content Engines  45

Table 3-12  47

Content Distribution Manager Key Features and Benefits  47

Table 3-13  49

Content Distribution Manager Integration of Content with the Web  49

Table 3-14  54

Cisco Content Engine Benefits  54

Table 3-15  55

Cisco Support for Directory Structure  55

Table 3-16  56

Benefits of Remote Add and Delete  56

Table 3-17  57

Real Server Content Engine Benefits  57

Table 3-18  58

Cisco CDN network for Applications  58

Table 3-19  59

CDN Functionality  59

Table 3-20  60

Cisco CDN Service Provider Software Benefits Provided  60

Table 3-21  60

Service Provider Software Node Types  60

Table 3-22  61

Cisco Service Provider CDN Product Line Key Benefits  61

Table 3-23  62

Cisco Service Provider CDN Solution Key Differentiators  62

Table 3-24  70

Inktomi Core Technology  70

Table 3-25  70

Inktomi Coupled Cluster Software Features  70

Table 3-26  71

Inktomi Dataflow Technology Features  71

Table 3-27  71

Inktomi Concept Induction  71

Table 3-28  72

Core Technologies Functions  72

Table 3-29  75

Inktomi Performance Features  75

Table 3-30  76

Inktomi Scalability  76

Table 3-31  77

Inktomi Fault Tolerance  77

Table 3-32  78

Inktomi Data Transport 78

Table 3-33  78

Inktomi Advanced Networking Functionality  78

Table 3-34  79

Inktomi Security  79

Table 3-35  80

Inktomi Administration and Control 80

Table 3-36  81

Inktomi Granular Cache Control 81

Table 3-37  81

Inktomi Expanded Logging Features  81

Table 3-38  83

Advanced Hosting Features  83

Table 3-39  83

Application Integration Features  83

Table 3-40  84

Media-Traffic Server Functions  84

Table 3-41  85

Inktomi Platform Specifications  85

Table 3-42  88

Inktomi Traffic Server Features  88

Table 3-43  94

Digital Island Mirroring Uses  94

Table 3-44  96

Digital Island Footprint Content Types  96

Table 3-45  98

Digital Island Content Delivery Features  98

Table 3-46  99

Digital Island Content Delivery Benefits  99

Table 3-47  100

PlanetRx WebSite healthcare information  100

Table 3-48  103

Real Player Product Portfolio  103

Table 3-49  110

Akamai Family of Streaming Media Applications  110

Table 3-50  112

Akamai's MediaPlus Content Delivery Functions  112

Table 3-1  114

Akamai Advantages  114

 

 

Table 5-1  3

Akamai Acquisitions  3

Table 5-2  4

Akamai Investments  4

 

 

Table 6-1  4

BT Ignite and Akamai Technologies Content Hosting / Internet Content Delivery Services  4

Table 6-2  5

Primary Focus Of BT Ignite / Akamai Integration Efforts  5

Table 6-3  9

Akamai and Telefónica Data Key Information  9

 


about the company

 

    WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.  Industry reports focus on opportunities that will expand existing markets or develop major new markets.  The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.  Market shares are provided.  Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.  The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

 

about the principal authors

 

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.  Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.  She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.  She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

 

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.  She holds several patents in microcomputing and parallel processing.  She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunicaitons Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.  Ms. Eustis is a graduate of Barnard College.

 

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