Content Delivery Networks Market Strategies and Forecasts, CDN by Wintergreen Research Inc.

Content delivery is a data replication business. The data is taken to the edge of the network using the Akamai model. Data is taken to the regional center using the Digital Island Model. The good content distribution providers have a way to optimize the network, to data replication take IP Internet users to the site with the least traffic, to optimize the routing for a customer looking for information.

Delivery of information, frame by frame instead of refreshing an entire page, is the future, sophisticated software will permit this. In this manner sports scores, news, stock tickers, and other timely short messages can update a page without resending the entire page.

Content delivery systems are designed to combine the strength of search engines with the power of edge delivery. Content delivery networks do best route calculations. They do specific content serving. Caching is optimized by type of content. Network peering points reduce packet loss. The network reduces latency. The system optimizes bandwidth utilization. The system optimizes Web server loading.

Content Delivery Network Market Assessment

Picture by Susie Eustis

A BRIGHT FUTURE

Content Delivery Networks

POSITION TO PARTICIPATE IN HIGH GROWTH SEGMENTS

POSITION TO TAKE ADVANTAGE OF INTERNET OPPORTUNITIES

WinterGreen Research, Inc.

Lexington, Massachusetts www.wintergreenresearch.com

CONTENT DELIVERY NETWORKS MARKET STRATEGIES AND FORECASTS, 2001 - 2006

CHECK OUT THESE KEY TOPICS

Content Delivery Restructuring

Market Strategies, Market Forecasts

The New Internet

Global Competition and Growth Factors

-Network Delivery Market Forecasts

Worldwide Market Shares

Network Architecture

Web Hosting / Content - Streaming

Integrated Internet Scaling Solutions

Mergers, Acquisitions, IPO

Company Profiles

REPORT METHODOLOGY

This is the Forty First report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. market share analysis includes conversations with marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

Content Delivery Networks are the Future of Internet Growth and Productivity

YOU MUST HAVE THIS STUDY

CDN EXECUTIVE SUMMARY

Content Delivery Network Executive Summary

Power Of Edge Delivery 1

Network Architecture 2

Benefits Of Content-Delivery Solutions 2

Market Shares Content Delivery Services 4

Market Forecasts Content Delivery Services 5

Content Delivery Market Definition

1.1 Content Delivery Data Replication 3

1.2 Advanced IP Services Content Delivery 6

1.3 Content Delivery Bringing Information Close To Users 7

1.4 Content Delivery System Requirements 12

1.5 Customer Service 13

1.5.1 Network Operations Command Center

1.6 Dynamic Content Goes Beyond Static Content 15

1.6.1 Last-Mile Content Delivery

1.7 Market Issues 16

1.7.1 Complete Control Over Network Bandwidth 17

1.8 Closing The Gap Between Business Requirements And CDN Solutions 18

1.8.1 Revenue-Enabling Services / Akamai Advertising 19

1.8.2 Content Streaming

1.9 Open Streaming Ad Delivery Platform 20

1.10 Web Hosting 22

1.10.1 Business E-Services Benefits

1.10.2 E-Services Approach

1.10.3 E-Services Challenge

1.10.4 e-Services Partnering

1.10.5 Retail Portal Channels

1.10.6 Business Models

1.11 Content Streaming To Frames Within A Site 30

1.12 Sophisticated Business Models 31

1.12.1 Mediaplus Advertising Open Streaming Ad Delivery Platform

1.13 Online Advertising 33

1.13.1 E-Services Is The Business Model 33

1.14 Caching 40

1.15 Content Streaming To Frames Within A Site 42

1.16 Content Delivery 43

1.17 Sophisticated Business Models 44

1.18 Core CDN Technology 44

1.19 Integrated Solutions For Scaling The Internet 45

1.20 Traffic Servers 45

1.21 Media Technology 46

1.22 Search Services 46

Content Delivery Services Market Forecasts

2.1 Network Architecture Market Trends 2

2.2 Global Competition 3

2.3 Benefits of Content-Delivery Solutions 3

2.4 Market Growth Forces 4

2.5 Market Growth Drivers 6

2.6 Market Shares Content Delivery Services 7

2.7 Market Forecasts Content Delivery Services 10

2.8 Market Shares Content Streaming Services 11

2.9 Market Forecasts Content Streaming Services 13

2.10 Online Advertising 15

2.11 Pricing Content Delivery 16

2.12 License Fees 17

2.12.1 Inktomi Search and Submit System

2.12.2 Akamai

2.13 Pricing Streaming Delivery 18

2.13.1 Real Networks

2.13.2 Mirror Image

2.14 ISI Market Size 19

2.15 Online Advertising 21

2.15.1 iClips and Akamai

Content Delivery Products and Services

3.1 CDN Product Definition 5

3.2 Key Differentiators 6

3.3 Akamai 7

3.3.1 Akamai EdgeSuite

3.3.2 Benefits of Akamai EdgeSuite Whole Site Delivery 10

3.3.3 EdgeSuite Whole Site Delivery

3.3.4 Application Server

3.3.5 Akamai FreeFlow

3.3.6 Akamai Streaming

3.3.7 Akamai Forum

3.3.8 Akamai Conference

3.3.9 Akamai Product Strategy

3.3.10 Akamai Products and Strategy

3.4 Mirror Image 20

3.4.1 Mirror Image

3.5 Cisco System for Content Delivery Networks 21

3.5.1 Cisco Systems for Service Providers

3.5.2 Cisco Enterprise Content Delivery Systems 23

3.5.3 Cisco Content Peering

3.5.4 Cisco Router 25

3.5.5 Cisco Content Distribution Manager

3.6 Specifications 33

3.6.1 Hardware

3.6.2 Cisco CDN Key Benefits

3.6.3 Cisco CDN Content Distribution Manager 36

3.6.4 Cisco Content Engines

3.6.5 Cisco Content Switches

3.6.6 Content Edge Delivery

3.6.7 Intelligent Network Services

3.6.8 Cisco Content Engines

3.6.9 Content Switches

3.6.10 Content Distribution Manager Description

3.6.11 Control Over Network Bandwidth

3.6.12 Web Integration

3.6.13 Alternate Media Delivery

3.6.14 Media Replication With Zero Incremental Bandwidth 47

3.6.15 Channel Editor

3.6.16 Flexible Importing

3.6.17 Fault Tolerance and Fault Prevention

3.6.18 Cisco CDN MPEG Decoder in Content Engines 49

3.6.19 Seamless Support for Directory Structures 50

3.6.20 Remote Add and Delete

3.6.21 Real Server Support 52

3.6.22 Cisco Service Provider CDN Software 54

3.6.23 Cisco CDN Service Provider Software Functionality 54

3.6.24 Cisco Service Provider CDN Product Line Key Benefits 57

3.6.25 Cisco Service Provider CDN Product Line Key Differentiators 58

3.6.26 Content Delivery Storage

3.7 Inktomi 61

3.7.1 XML

3.7.2 XML for Dynamic Web Development 62

3.7.3 Inktomi / Ultraseek Server Content Classification Engine 63

3.7.4 Inktomi / Ultraseek Web And Enterprise Portal Search Server 64

3.7.5 Inktomi / Ultraseek Customers

3.7.6 Inktomi Core Technology

3.7.7 Inktomi Design Partners

3.7.8 Boundaries of Content Networking

3.7.9 Inktomi

3.7.10 Inktomi

3.8 Adero 85

3.8.1 Adero Enablement Services

3.8.2 Adero Best Route Calculations

3.8.3 Adero Globalwise Technology

3.9 Digital Island 89

3.9.1 Digital Island Caching

3.9.2 Digital Island Mirroring

3.9.3 Digital Island Streaming Media

3.9.4 Digital Island Routing

3.9.5 Digital Island Delivery

3.9.6 Service Level Agreements

3.9.7 Digital Island Features And Benefits

3.10 Speedera Networks 95

3.11 Planet Rx 96

3.12 Yahoo 98

3.13 Real Player 98

3.13.1 Players

3.13.2 Producers and Shows

3.14 Speederaor Streaming 104

3.15 InterNAP 104

3.15.1 InterNAP Peering

3.16 Content Delivery Online Advertising 105

3.16.1 Akamai Advertising

3.16.2 Akamai's Mediaplus

3.16.3 Engage and Akamai 110

3.16.4 Hitplay Media

3.16.5 iClips and Akamai 112

Delivery of Internet Content

4.1 Optimized Delivery Of Internet Content 1

4.2 Content Alliance 4

4.3 Content Peering 4

4.4 Storage 5

4.4.1 ISI

4.5 Content Bridge 9

4.5.1 Cisco CDN System

4.6 Peering 11

4.7 Self-Organizing Distributed Architecture 12

4.8 Caching 12

4.8.1 Inktomi Search Engine

4.8.2 Inktomi Architecture

4.8.3 Integrated Solutions For Scaling The Internet

Content Deliver Company Profiles

5.1 Adero 3

5.2 Akamai 3

5.2.1 Customers

5.2.2 Akamai Acquisitions

5.3 Loudeye Technologies 6

5.4 PacketVideo 7

5.5 DiscoverMusic 8

5.6 Alteon WebSystems 8

5.7 BMG 9

5.8 Check Point Software Technologies 10

5.9 Cisco Systems 10

5.10 Compaq Computers 10

5.11 Hewlett Packard 11

5.12 Hitplay Media 11

5.13 IBM 12

5.13.1 IBM Global Services

5.14 InterNAP 13

5.15 Inktomi 14

5.15.1 Inktomi Network Products

5.15.2 Inktomi Portal Services: Search Solutions

5.15.3 Inktomi Portal Services: Commerce Engine

5.15.4 Inktomi Customers 18

5.16 Electric Lightwave 18

5.17 Foundry Networks 19

5.18 RealNetworks 20

5.19 Redback Networks 20

5.20 Microsoft 20

5.21 SeminarSource.com 21

5.22 SGI 21

5.23 Sun Microsystems 22

5.24 Sitesmith 22

5.25 Telefónica Data 23

5.26 Virage 23

Content Deliver Network Market Strategies, Merger, Acquisition, and IPO Activity

6.1 Merger, Acquisitions, And IPO Activity 2

6.1.1 Mergers, Acquisitions

6.2 Akamai and IBM 3

6.3 BMG Entertainment / Akamai To Stream Online Video Syndication 3

6.4 BT Ignite Content Hosting and Akamai 4

6.5 Akamai / SiteSmith Strategic Alliance 7

6.6 Cisco and Akamai 8

6.7 Electric Lightwave and Akamai 8

6.8 Akamai and Telefónica Data 10

6.9 Akamai and Intel 12

6.10 Akamai and InterNAP 13

6.11 Hughes Network Systems and Inktomi 15

6.12 Engage and Akamai 17

6.13 iClips and Akamai 17

6.14 China Mobile and Inktomi 18

6.15 Lycos Europe and Inktomi Search 19

Market Forecasts 2001-2006 Market Shares 2001

Table ES-1 3

Benefits of a Content-Delivery Solution 3

Table 1-1 5

Content Delivery Systems Positioning 5

Table 1-2 6

Routing Table Systems Aspects 6

Table 1-3 9

Advanced IP Web Sites Services 9

Table 1-4 10

Advanced IP Web Site Use of Content Delivery Services 10

Table 1-5 11

Selected Types of High Volume Sites Needing Content Delivery 11

Table 1-6 12

Content Delivery Services Functions 12

Table 1-7 14

Content Delivery System Requirements 14

Table 1-8 15

Content Delivery Aspects of Customer Service 15

Table 1-9 18

Total Control Over Content Distribution 18

Table 1-10 20

Business Applications Driving Content Delivery Adoption 20

Table 1-11 24

Business Benefits of Establishing an E-Services Approach 24

Table 1-12 26

E-Services Positioning for Delivering IT-Based Benefits 26

Table 1-13 26

Principles of Application Integration 26

Table 1-14 28

E-Services Challenge 28

Table 1-15 32

Akamai Features 32

Table 1-16 32

Akamai Advantages 32

Table 1-17 36

E-Services Partnering Strategy 36

Table 1-18 36

E-Services Systems Strategy 36

Table 1-19 37

E-Services Positioning 37

Table 1-20 38

E-Services 38

Table 1-21 39

E-Services Marketing Directions 39

Table 1-22 40

E-Services Market Positioning 40

Table 1-23 40

E-Services Modular Strategy 41

Table 1-24 41

E-Services Component Strategy 41

Table 1-25 42

Caching 42

Table 1-26 44

Benefits of Content Streaming To Frames Within a Site 44

Table 2-1 3

Benefits of a Content-Delivery Solution 3

Table 2-2 4

Relevant CDN Market Aspects 5

Akamai Revenue First Quarter 9

(In Thousands) 9

For the Three Months Ended March 31, 9

Table 3-1 10

Complete CDN Solutions 10

Table 3-2 12

Akamai Family of Applications 12

Table 3-3 14

Benefits of Akamai EdgeSuite Whole Site Delivery 14

Table 3-4 17

Benefits of Akamai FreeFlow 17

Table 3-5 21

Akamai product strategy 21

Table 3-6 26

Cisco's CDN System Comprised of Five Technologies 26

Table 3-7 30

Cisco Content Distribution Manager Devices 30

Table 3-8 34

Content Distribution Manager Functions 34

Table 3-9 36

Cisco Content Engines 36

Table 3-10 37

Content Distribution Managers 37

Table 3-11 45

Content Engines 45

Table 3-12 47

Content Distribution Manager Key Features and Benefits 47

Table 3-13 49

Content Distribution Manager Integration of Content with the Web 49

Table 3-14 54

Cisco Content Engine Benefits 54

Table 3-15 55

Cisco Support for Directory Structure 55

Table 3-16 56

Benefits of Remote Add and Delete 56

Table 3-17 57

Real Server Content Engine Benefits 57

Table 3-18 58

Cisco CDN network for Applications 58

Table 3-19 59

CDN Functionality 59

Table 3-20 60

Cisco CDN Service Provider Software Benefits Provided 60

Table 3-21 60

Service Provider Software Node Types 60

Table 3-22 61

Cisco Service Provider CDN Product Line Key Benefits 61

Table 3-23 62

Cisco Service Provider CDN Solution Key Differentiators 62

Table 3-24 70

Inktomi Core Technology 70

Table 3-25 70

Inktomi Coupled Cluster Software Features 70

Table 3-26 71

Inktomi Dataflow Technology Features 71

Table 3-27 71

Inktomi Concept Induction 71

Table 3-28 72

Core Technologies Functions 72

Table 3-29 75

Inktomi Performance Features 75

Table 3-30 76

Inktomi Scalability 76

Table 3-31 77

Inktomi Fault Tolerance 77

Table 3-32 78

Inktomi Data Transport 78

Table 3-33 78

Inktomi Advanced Networking Functionality 78

Table 3-34 79

Inktomi Security 79

Table 3-35 80

Inktomi Administration and Control 80

Table 3-36 81

Inktomi Granular Cache Control 81

Table 3-37 81

Inktomi Expanded Logging Features 81

Table 3-38 83

Advanced Hosting Features 83

Table 3-39 83

Application Integration Features 83

Table 3-40 84

Media-Traffic Server Functions 84

Table 3-41 85

Inktomi Platform Specifications 85

Table 3-42 88

Inktomi Traffic Server Features 88

Table 3-43 94

Digital Island Mirroring Uses 94

Table 3-44 96

Digital Island Footprint Content Types 96

Table 3-45 98

Digital Island Content Delivery Features 98

Table 3-46 99

Digital Island Content Delivery Benefits 99

Table 3-47 100

PlanetRx WebSite healthcare information 100

Table 3-48 103

Real Player Product Portfolio 103

Table 3-49 110

Akamai Family of Streaming Media Applications 110

Table 3-50 112

Akamai's MediaPlus Content Delivery Functions 112

Table 3-1 114

Akamai Advantages 114

Table 5-1 3

Akamai Acquisitions 3

Table 5-2 4

Akamai Investments 4

Table 6-1 4

BT Ignite and Akamai Technologies Content Hosting / Internet Content Delivery Services 4

Table 6-2 5

Primary Focus Of BT Ignite / Akamai Integration Efforts 5

Table 6-3 9

Akamai and Telefónica Data Key Information 9

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunicaitons Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

____Please Bill My Company Using P.O. Number_________________________________________

____Please Charge My MasterCard/Visa/American Express--Card Number _________________ Exp. Date ____

____Additional Copies, @ $375 (Extra Copy Price In Effect Only With Initial Order)

Name______________________________________Title_____________________ _________ _

EMail________________________________________________ ______________________

Please Note: Residents of Massachusetts and Connecticut Must Include Appropriate Sales Tax