Application Delivery
Market Opportunities, Strategies, and Forecasts, 2004 to 2009

Report # SH29821360 | 315 Pages | 101 Tables and Figures | 2004
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Application Delivery Market Assessment

Check Out These Key Topics
Application Delivery Market Shares and Forecasts
Web Services
Application Delivery Driving Forces
IT Infrastructure Systems
Centers Of Excellence
Application Delivery
Strategy
Programs
Process Central Framework Standards
Business Changes
Impact Of IT Department Automation
Content Management Technology Achitecture
Portfolio Management
Portal Technology
Platform Architecture
Web Testing

Application Delivery
Market Opportunities, Strategies, and Forecasts, 2004 to 2009

Application delivery market driving forces are a result of the demand for IT departments to be run more efficiently. IT departments are as large as companies or countries. Buyers of applications systems expect software to be focused on linking their IT operations and infrastructure with business services.

Technology spending has been declining over several years. There are multiple signs that enterprises around the world are making long-term and strategic commitments to IT departmental and systems management software solutions that improve productivity. Efficiency is achieved by knowing what is going on in the department, tracking projects, and avoiding duplication.

Business technology optimization products identify and respond to the needs of IT departments to run efficiently. Software is sold on a license basis. Subscription based software systems sales are sagging. Many customers after looking at the analysis comparing subscriptions to licenses are choosing a license. Analyses are showing that the subscription based cost structure is more expensive than t he license of software over the life of the software.

To deploy high quality applications that are reliable, companies must integrate testing early in the development lifecycle and extend it into production. By doing so, the integrity and performance of the application in a "real world" environment can be tested before the application is actually deployed and exposed to real customers. Also, once deployed, companies can continue to test and monitor the application to meet the end-user needs for accuracy, performance and availability.

The market for software management and testing tools is intensely competitive, rapidly evolving, and subject to constant technological change. In the enterprise testing market segment companies offer a variety of products and services.

Increased Web usage will drive markets for application delivery. The market for software management and testing tools is a fundamental part of the software industry. In the enterprise testing market segment, participants offers a variety of products and services.

Markets for Application Delivery at $528.3 million in 2003 are expected to grow to $3.1 billion by 2009.

Companies Profiled
Compuware
Mercury Interactive
IBM/Rational
Computer Associates
Empirix
Hewlett-Packard
Keynote Systems
Lawson
 BMC Software
Niku
Oracle
Peoplesoft
Planview
SAP
Segue Software


Report Methodology

This is the Two-Hundred Twenty-Sixth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, medical equipment, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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